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Double Grand Slam for Concepts TV at the Moxies

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Double Grand Slam for Concepts TV at the Moxies

Boonton, NJ – The biggest convention of the year for direct response marketers and production companies, the Electronic Retailer Association Direct to Consumer Convention, may have come to a close but Concepts TV Productions is still celebrating after winning two major Moxie Awards. Concepts TV won the Best Long Form of the Year under $250K for “The Amish Heat Surge Fireplace” from Heat Surge LLC and the Best Short Form Variety Commercial for “Emery Cat” from All Star Marketing. “Two major wins in one night is incredible!” exclaimed Founder and President of Concepts TV Productions, Collette Liantonio. “Working with these products and these marketers was a pleasure, and I’m so proud that these productions were recognized by a jury of our peers. We look forward to producing many more award-winning productions for our clients.” Concepts TV Productions is well known in the direct response industry for making exceptional short-form spots, but their long-form capabilities are finally being recognized. The 30 minute Amish Heat Surge Fireplace, which already won two Aurora awards, was filmed all over the country. However, the most memorable shooting days took place in Winesburg, Ohio, home to the largest Amish community in America. There, Concepts filmed the Amish carpenters and the community working together in Amish barns to handcraft the authentic mantles. “I love it when a project takes you on a breathtaking journey,” says Dana Conklin, assistant director and producer at Concepts TV. “The Amish Heat Surge Fireplace is a product that people all across America really do love, and that’s obvious in the heartfelt testimonials portrayed in the infomercial.” Emery Cat, a cat scratching platform that enables cats to trim their own nails, was shot and produced in the Concepts TV studio and various homes in New Jersey. “That was an out of the ordinary shoot,” Ms. Liantonio recalls with a laugh. “Most cats don’t follow direction. When your featured talents aren’t people, it really forces you to think outside of the box. And because of that…we were able to produce a fun and creative spot. It’s the unique variety of projects that come our way that really make me love this business!” For more information on Concepts TV Productions, please call us at (973) 331 – 1500 or e-mail us at collette@conceptstv.com.

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Concepts TV wins “Lucky 13” Telly Award for “Bottle Top”

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Concepts TV wins “Lucky 13” Telly Award for “Bottle Top”

Boonton, NJ – Concepts TV Productions is thrilled to announce they have won their thirteenth Telly Award for the direct response production of “Bottle Top” on behalf of their client, Telebrands. “Bottle Top” is a device that turns any can into a bottle. This wildly successful 2009 TV campaign is currently a best seller in retail stores nationwide.

“I’m absolutely delighted with the award,” says Concepts TV President and Founder Collette Liantonio. “Bottle Top is a great product…and coupled with a great commercial and strong offer, we were able to create a real demand from the consumer.”

AJ Khubani, CEO of Telebrands, has worked with Concepts TV Productions for 25 years producing some of their biggest hits, such as Perfect Fit Button, Ambervision Sunglasses, Ped Egg, and EZ Combs. Khubani enthusiastically praised Concepts TV: “Concepts TV has a great creative team and they continue to produce hits for Telebrands year after year.”

“Bottle Top” was produced and shot at Concepts TV’s studio in Boonton, New Jersey, just 45 minutes away from New York City. For more information on Concepts TV Productions, please call us at (973) 331 – 1500 or e-mail us at collette@conceptstv.com.