Concepts TV Production wins a GOLD CINDY Award in the recent International CINDY Competition for MaxiClimber!

Concepts TV Productions wins a GOLD CINDY Award in the recent International CINDY Competition for MaxiClimber!



JPEG CINDY News Release Layout 2014 MASTER

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Megatrax Curator’s Club Gives Clients the VIP Experience

Megatrax Curator’s Club Gives Clients the VIP Experience

concepts tv megatrax

Launched in late 2013, the Curator’s Club is Megatrax’s VIP program rewarding client loyalty with special benefits.

One of the many benefits we’re excited about is a raffle that selects one Curator’s Club member for a company lunch on Megatrax every quarter. Congratulations to New Jersey-based Concepts TV (pictured above), the winner of the most recent lunch raffle!

James Nolan, Vice President/Senior Editor for Concepts TV, says: ‚“Megatrax is Concepts TV’s go-to source for compelling music. Membership to The Curator’s Club allows us to easily pinpoint the perfect track for each commercial. Great musicians who are also great listeners --you can’t beat that!¬† Thanks to the entire Megatrax Team...winning The Curator’s Club Raffle equals amazing catered lunch!”

In addition to fun perks like the possibility of free lunches, all Curator’s Club Backstage Pass members get the Megatrax 100% Guarantee. Under this Guarantee, every quarter we’ll create up to 12 original tracks based on Curator’s Club members’ needs (one track per quarter per club member). Tracks must be instrumental only, and :30 ‚Äì 2:00 in total duration. (No re-records, themes, logos, bumpers, sound effects or score to picture requests please.) You need it, we’ll create it.¬† Guaranteed.

What could you do with a service like this? We just completed a World Cup Soccer piece that is being used by a large broadcast group. It was a 2:00 instrumental piece reflecting the intensity and excitement of this global event that musically nods to the beautiful host country of Brazil.

If you haven’t already been inducted into the Curator’s Club, and you’d like to know more, please contact us at info@megatrax.com, and check out Megatrax.com/curators_club.php.

To read the full article please click here


Chicago3Media Interviews with Collette Liantonio

Collette Liantonio is interviewed by Chicago3Media. To Listen to the taped recording click here.

For over 30 years, Collette Liantonio and Concepts TV Productions have produced some of the best known infomercials for ‚“As Seen on TV” products.

From Pajama Jeans to Mr. Lid --- AmberVision Glasses to PedEgg and the George Forman Grill, Collette continues to produce short-form (2 minute) direct response spots. The Concepts TV spot for Finishing Touch is the longest running spot on television.

Concepts TV Productions is an award-winning full-service commercial/infomercial production company offering a complete range of video services. The talented team at Concepts TV specializes in many industries, including food, exercise, pets and pharmaceuticals.

Concepts TV has produced thousands of short-form commercials and has helped its clients achieve sales in the billions. The company was founded in 1983 by Collette Liantonio with the mission to innovatively market and sell products directly to the consumer through a direct response television (DRTV) model. Concepts TV prides itself on amazing demonstrations that become magic moments crucial in convincing consumers to purchase.

Of the hundreds of infomercials produced by Concepts TV, many have become DRTV ‚“legends.” Some of the company’s most famous spots include ads for Finishing Touch Elite, the Bedazzler, AmberVision Sunglasses, PedEgg, Hip Hop Abs, and Furniture Fix.

The entire Concepts TV staff of writers, producers, editors and animators focuses their utmost attention to each stage of production: a series of pre-production meetings will help formulate a winning marketing approach for a product. With the creative direction determined, the production team executes these strategies in order to provide a successful shoot. Then, the award-winning post-production crew will complete the compelling story.

Concepts TV has also worked with its clients to help them navigate the $630 billion Hispanic market with direct response commercials produced specifically for this target audience. In 1989, Concepts TV produced the V-Slicer, one of the very first infomercials for this market. Since that time, they have produced successful campaigns for products like Hydroxycut, Finishing Touch, Conair, Time Magazine, Jack LaLanne and Herbagesic for the segment.

Concepts TV can also can help with celebrity tie-ins. Whether a company needs a celebrity to endorse a product, a spokesperson for a trade show, or an expert demonstrator for an infomercial, Concepts TV is the agency with the best connections to exceptional television talent. The company will conduct auditions and talent searches to find the right talent for your television production or website. They have worked with a long list of celebrities including Montel Williams, Joe Namath, George Foreman, Fabio and Wayne Gretsky, among many others.

Concepts TV has won countless ERA Moxie Awards (recognizing the best DRTV campaigns of the year), Aurora Awards (international television advertisements), and Telly Awards (honoring the best television commercials and programs), among others.

Headquartered in Boonton, NJ, Concepts TV Productions also offers a complete range of infomercial web design and website development services. The company takes this task seriously because a traditional DRTV website can be up to three times more effective than a traditional corporate site. Concepts TV designs websites in conjunction with a direct response ad to present a clean, consistent look. Infomercial web designers work closely with the production team to develop a successful online solution that maximizes client sales.



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Collette Liantonio to Receive ERA Lifetime Achievement Award at 2014 ERA D2C Convention!

Collette Liantonio to Receive ERA Lifetime Achievement Award at 2014 ERA D2C Convention

Industry pioneer will be honored on September 18 during the Moxie Awards Gala at the Wynn Las Vegas.

Collette LiantonioWASHINGTON, D.C. — June 10, 2014 — The Electronic Retailing Association (ERA) announced that Collette Liantonio, president of Concepts TV Productions, will be honored with the esteemed 2014 ERA Lifetime Achievement Award. She will be recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 2014, 7:00 p.m. – 9:30 p.m., at the 2014 ERA D2C Convention at the Wynn Hotel, Las Vegas.

The Lifetime Achievement Award is awarded to a deserving member whose work has had a visible impact on the industry and has been acknowledged as doing so by other colleagues in the industry and the public at large. Liantonio will join past honorees: Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey and Ron Popeil.

‚“Collette Liantonio is an innovator in every sense of the word. She has not only helped to elevate direct response marketing through her creative contributions, but as a highly successful entrepreneur and thought leader, she has helped pave the way for women to grow and prosper in this industry. We are proud to name Collette as this year’s Lifetime Achievement Award recipient,” says ERA President and CEO Julie Coons.

‚“I am honored and humbled to be this year’s recipient of the Lifetime Achievement Award,” says Liantonio. ‚“As a pioneer of this industry, it has been a great privilege to be a part of the DRTV revolution, and to work with so many talented clients and vendors whom I now view as family. I am proud of our history and excited for our future.”

A native of Brooklyn, New York, Collette Liantonio earned her BA in English from Fordham University and her MA in Directing from New York University. Liantonio also attended Harvard University’s Owner/President Management Program. She is a licensed speech and dramatic arts coach, experienced in all aspects of public speaking and directing. After launching Concepts TV in 1983, many of her direct response commercials and infomercials became advertising legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer, Bedazzler, Pajama Jeans, Contour Pillow, and The George Foreman Grill. Concepts TV is the recipient of more than 150 awards. Her infomercials have featured Montel Williams, Joe Namath, Jim Cramer, Wayne Gretsky, Arnold Palmer, George Foreman, Fabio, and dozens of other celebrities.

Recognized as ‚“One of the 25 Most Influential People in DRTV,” Liantonio was ranked one of the Top 150 Leading Women Entrepreneurs by New Jersey Monthly. In 2013, her company was ranked as one of the nation’s 500 leading entrepreneurial companies by DiversityBusiness.com. Liantonio was honored by the Girl Scouts of Northern New Jersey as one of their Women of Achievement in 2014. She serves on the Editorial Advisory Committee for Electronic Retailer magazine, and has served twice on the Electronic Retailing Association’s Board of Directors.

She is also a member of the Women Presidents’ Organization, the Woman’s Business Enterprise National Council (WBENC) and the Women-Owned Business Enterprise for New York City (WBE).

For more information about the Moxie Awards Gala or to purchase tickets, please visit http://www.retailing.org/moxies/.


About the Moxie Awards

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit http://www.retailing.org/moxies/.

About the 2014 ERA D2C Convention

The Electronic Retailing Association’s 2014 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.retailing.org/d2c/.

About the Electronic Retailing Association

Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit www.retailing.org.

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Attendees Marvel Over Response Expo’s Networking Events

Attendees Marvel Over Response Expo’s Networking Events

By Thomas Haire

SAN DIEGO ‚Äî As long time attendees know, Response Expo’s networking events are the hub of deal-making and flat-out fun during the show. And this year’s series of seven networking events ‚Äî five cocktail receptions, the Seventh Annual Golf Tournament and the Hall of Fame induction ceremony ‚Äî once again allowed Expo veterans and newcomers alike the chance to mix, mingle, drive business and have a great time.

From Monday night’s Kick-Off Party all the way through to the Closing Night Party at Petco Park (home of the San Diego Padres), which featured a surprise performance from hip-hop legend Young MC, opportunities to connect were around every corner.

‚“From start to finish, the show was top notch!” says Kristy Pinand-Dumpert, vice president of sales and marketing for Concepts TV Productions in Boonton, N.J. ‚Äî and reigning Direct Response Marketing Alliance (DRMA) Member of the Year. ‚“And, of course, the icing on the cake was ‚Äòbusting a move’ with Young MC!”

The Kick-off Party, sponsored by Lockard & Wechsler Direct and hosted at the rooftop lounge of San Diego’s swanky Hotel Andaz on April 28, started the week’s networking opportunities. It was the third annual ‚“party before the show,” and led nicely into the next morning’s sold-out golf tournament, which featured breakfast, on-course beverages, fun and games at various holes, and an awards lunch. Golf attendees also showed off their charitable sides, kicking off the Expo’s push to promote Someone Cares, a San Diego-based charity that provides support for the homeless. By the end of the show, Expo attendees had donated more than $2,000 to the cause.

Following the Keynote Address, All-Access Badge holders enjoyed the Opening Night Party in the Sapphire Foyer and Terrace of the Hilton San Diego Bayfront. On April 30, attendees were treated to a first-class time at the Venable Justice League Party. Later in the evening, All-Access Badge holders became true networking superheroes during the poolside Masked Marvels Celebration, sponsored by Imagine Fulfillment Services (IFS) and Icon Media Direct.

Expo attendees capped off the three-day event with a private party at Petco Park, and a lively 30-minute surprise performance from Southern California-based rapper Young MC, whose 1989 hit ‚“Bust A Move” remains a showstopper.

‚“It was another fabulous Response Expo,” says Mark Sullivan, vice president of direct response and paid programming for Viacom Media Networks. ‚“From Viacom’s perspective, it may have been our best one yet!”

Adds Bob Aloisio, vice president of sales and marketing for Chicago-based TTC Marketing Solutions, ‚“The show ‚Äî and all of the events and parties ‚Äî was outstanding. TTC exhibits at and I attend a lot of shows and events each year, and Response Expo is by far the best.”

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Expo Hall Reverberates With Deals and Excitement

Expo Hall Reverberates With Deals and Excitement

By Thomas Haire

SAN DIEGO ‚Äî With more than 3,300 attendees, Response Expo’s show floor was the center of the action during the event at the Hilton San Diego Bayfront on April 29-May 1. Attendees mixed and mingled for two days in the Expo Hall, which featured a bevy of prominent booths including those of Thill Logistics and Dial800 ‚Äî as well as the new Masters of the Digital Universe Pavilion, sponsored by Manatt Phelps & Phillips. For the fourth straight year, the New Product Pavilion showcased soon-to-be successes as well as top DR hits, while three networking lounges on or near the show floor helped fuel traffic.

‚“We are on our way to closing a sale with a prospective client I’ve been calling on for more than 20 years,” says Collette Liantonio, president of Boonton, N.J.-based Concepts TV Productions and a 2014 DR Hall of Fame inductee. ‚“He’s nearby us in Edison, N.J., but he’s always stuck with radio until we met again in San Diego. We do great business at Response Expo.”

The New Product Pavilion, powered by Top Dog Direct and located in the center of the tradeshow floor, saw a substantial amount of foot traffic, as did the Bloody Mary Bar and Coffee Bar (presented by Litle & Co. and Response), which offered complimentary coffee and bloody marys to attendees.

Just outside the Expo Hall on the Sapphire Patio, LifeBrands, Rovi, O’Currance and West Direct sponsored the Beer and Wine Garden, which featured food for purchase, as well as complimentary beer and wine. And on Wednesday, April 29, All-Access Badge holders were treated to a complimentary lunch, courtesy of Applied Perceptions.

At the same time, the Invention Home Inventor Pavilion welcomed the creators behind more than 70 new products looking for one shot at DR success, driving plenty of visitors to their end of the Expo Hall.

With a number of major TV and cable network groups setting up shop inside the Hilton — from the ground-level pool area through the second-level lobby bar and all the way up to the Expo level on the fourth floor — a palpable vibe permeated the Hilton, no matter where you looked.

‚“It was great to see the agency/network community in full force at the Hilton this year ‚Äî it was the buzz of the show,” says Tim Silvia, director of sales, direct response, for New York-based Comcast Media 360. ‚“From our point of view, the proximity of attendees allowed for many unplanned yet productive meetings.”

Adds Brian Norris, director of national advertising sales for DISH Network in New York, ‚“Response Expo was one of the best yet this year. So many on my team commented on how well run the event was. We were thrilled to be at the Hilton this year and are committed to doing the majority of our meetings there in coming years.”

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Billick’s Message Resonates Throughout Response Expo Educational Sessions

Billick’s Message Resonates Throughout Response Expo Educational Sessions

By Thomas Haire

SAN DIEGO — Super Bowl champion coach and current NFL television analyst Brian Billick drew a crowd of more than 600 attendees to the Response Expo 2014 Keynote Address, presented by Havas Edge, on April 29 at the Hilton San Diego Bayfront. The coach of Super Bowl XXXV champion Baltimore Ravens of 2001 kicked off the Expo with a message about relationships, accountability and creating the right mix of personnel to form successful teams and businesses.

‚“You have to become a chief connection officer,” Billick said during a 60-minute presentation including a wide-open Q&A session. ‚“Remember, people don’t care what you think until they know you care.”

Other gems from the witty and thoughtful former NFL headman included, ‚“Those that won’t are no better than those that can’t’”; ‚“People don’t buy what you do, they buy why you do it!”; and a three-step process for communicating with everyone on your team: ‚“Ask, listen and solve.”

Steve Netzley, CEO of Carlsbad, Calif.-based Havas Edge, which sponsored the keynote, says, ‚“As with the keynote speakers from past Expos, Coach Billick’s lesson about how he was able to build a successful organization and culture was insightful. I’m proud to have been a part of bringing another wonderful presenter to Expo attendees.”

Billick wasn’t only working the keynote stage on April 29, though. He was also one of many attendees at the Pre-Show Intensive (sponsored by Dial800) earlier in the day. The event featured a panel of six DR leaders ‚Äî including experts from marketers like T-Fal and Murad ‚Äî moderated by Dial800 COO James Diorio.

‚“The Pre-Show Intensive was excellent, and it was so cool to have Coach Billick there,” says Rick Petry, a long-time DR industry leader from Portland, Ore.

The week’s nine educational sessions, which drew more than 550 attendees on April 30-May 1, mixed top marketers ‚Äî including the Direct Response Marketing Alliance’s 2013 Marketer of the Year finalists themselves ‚Äî and the key TV network partners who help drive direct response campaigns. Two of those network sessions ‚Äî one featuring representatives from Viacom Media Networks, Turner Broadcasting, A&E Television Networks and Discovery Communications and another with speakers from DISH Network, DirecTV and Comcast 360 ‚Äî saw standing-room only crowds.

On May 1, a panel made up of six of the inductees to the Direct Response Hall of Fame shared the wisdom of decades of success with a lucky group of attendees in the panel session. At the ceremony itself, the sextet — Chickie Bucco, Tim Hawthorne, AJ Khubani, Collette Liantonio, Tony Little and Katie Williams — was joined by fellow inductees Gary and Mary West and Suzanne Somers. Billy Mays, who passed away in 2009, was saluted with both a moment of silence and a warm round of applause.

‚“Response Expo was awesome,” says Kevin Lyons, CEO & founder of Opportunity Media in Huntington, N.Y. ‚“Billick’s keynote speech was excellent, and the DR Hall of Fame event was spectacular.”

Liantonio, leader of Boonton, N.J.-based Concepts TV Productions and Hall of Fame inductee, says she and her team were thrilled to take part in the event. ‚“The event was simply first class,” she says. ‚“It was just so well run and had a perfect tone. I was so touched to be inducted and to be able to share it with so many of my friends and colleagues over the years.”