“Action!” Custom-Building the Cutting-Edge Concepts Video Studio

[vc_row][vc_column][sm_column_text]Towaco, NJ:  Concepts Video, in conjunction with Concepts TV Productions, is building out a cutting-edge video production studio to service its high-end medical video productions and branded corporate content.

Concepts Video Studio will offer the following services:

  • 4K/HD high-end Video Production Soundstage
  • 4K/HD Broadcast camera setups
  • Greenscreen, White Cyc, and Lifestyle Sets
  • OnSet Post-Production
  • Makeup, Wardrobe, Props
  • Production management
  • Casting

Currently Concepts Video Studio is in the design phase and construction is slated for this spring.

Concepts Video is one of the world’s most successful producers of dynamic multimedia content for medical and pharmaceutical companies. The compelling scripts, creative visuals and cutting edge technology in our digital productions are integral to the success of marketing, advertising and educational efforts.[/sm_column_text][/vc_column][/vc_row]

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Mapping Out Your Vision -How Storyboards Help Your Production.


By Jon Gregory


When it comes to production, it's crucial to have organization and a clear vision of what you're about

to capture through the lens of the camera. That's where storyboards come into play.


A storyboard is a graphic representation or map of your video production.

It's made up of a number of panels with illustrations representing each shot,

with notes showing what's happening in the scene and what's being said. When looking at the shot sheet you can

then determine what is a wide shot, close up, where product placement should be, etc.

It's basically a comic book version of your script.


Creating storyboards could add a couple of days to pre production, but the added clarity and time it saves

when the shoot day arrives is invaluable. It not only helps the producer, director and DP, it also give the onscreen talent a sense

of their place in the production. Storyboards don’t have to be highly detailed, just a rough sketch can get your vision across.

and post production. We are a creative boutique so it is our job to convey visuals to clients so we are on the same page

from start to finish.


They also come in handy during the edit process in post production. It's a clear guide for the editor to follow so they can

cut an accurate segment that's close to the vision of the producer.


We recently created storyboards for a beauty product that contained full color hand drawn illustrations.

Each scene from the script was represented including product shots, onscreen testimonials along with

camera angles for models doing demos. Each panel had script audio and detailed visuals

for the editor to follow. This made the entire process much easier for the production team and faster

getting the client their commercial to review.

Jon Storyboards

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I have been producing branded live air segments on news programs and lifestyle shows for over 10+ years. As the newest member to join the Concepts TV family, I have to become an expert in a whole new game. What is different about being a producer for live air vs. producing a DRTV spot?  In one word… EVERYTHING!

Let’s start with the obvious difference‚Ķ Live is well, live!¬† If a talent flubs the name of a product on live air, as a producer I have little control. ¬†It happened, and it’s out there.¬† In DRTV producing, I have the luxury of everything being taped and having near total control of how our product is represented on camera.¬† If the logo of our shooting product is looking a little dull?¬† No problem it’s taped! We have the great fortune to tweak lighting, camera angles or even swap it out for a spare to make sure the product shines.

The next difference between producing live air and DRTV is ‚“Who’s the boss”.¬† In live branded segment producing, the talent is the star of the show and my job was to make them look good.¬† In DRTV the product is ALWAYS the star!!¬† The talent’s job is to ‚Äòblend in’ and make the product stand out.¬†¬† I often hear on set from the Director ‚“that looks too interesting‚Ķ” meaning something in the shot is pulling focus away from the product. ¬†Be it the color of a shirt, a painting in the background, or angle at which we are filming.¬† All things I am able to change on set and that is a true luxury I have when taping DRTV vs. going live‚Ķ.

Finally in my transition from live to DRTV, perhaps the biggest difference I found is the ability to tell a story and capture genuine and heartfelt sentiments about any given product.¬† During live air, I would sometimes have a ‚ÄòMan on the Street’ segment where average Joe would try something out and give an opinion.¬† I pause now to give a confession from this producer to you the reader‚Ķ There is nothing more terrifying than being in a control room, and watching an un-rehearsed everyday Joe slam your product live on the air with a room full of brand executives standing behind you. Thankfully, now that I am producing in the DRTV world, I no longer have that terror!¬† Testimonials are nurtured and developed with care.¬† I make sure that folks have time to try the product, get accustomed to it and be able to provide genuine and heartfelt feedback on all the positive aspects associated with their personal experience using it.

I could go on and on and perhaps write a yearlong series of blogs on the differences I have encountered so far in my transition into producing DRTV.¬† But for now, I’ll just say‚Ķ

From Concepts TV in Northern NJ, we are going live in 5…4…3…2…1…