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Lights, Camera, SOCIAL MEDIA!

Written by Catarina Neto

We may be masterminds in Direct Response Television, but using social media takes a whole different skill set. Concepts TV can help your brand reach its greatest potential simply by knowing the “best times to post” across select platforms (Facebook, Twitter, Instagram and LinkedIn). According to HubSpot, the best times to post for Facebook are as follows:

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The best times to post on Twitter:

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The best times to post on Instagram:

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The best times to post on LinkedIn:

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Knowing the appropriate times to post for optimal viewership is the first step in gaining brand recognition. The second step is to know how often to post before it gets “annoying”.  Don’t waste your time thinking, “the more, the better”. I recommend sticking to a few posts that contain impactful content. According to eClincher, the ideal amount to post on Facebook is a minimum of 5 per week (one per day) and no more than 10 per week, while limiting it to one per day on the weekend.

Twitter is a different story. Tweets tend to get lost and overthrown by others tweeting, so tweet like there’s no tomorrow! The lifespan of posts on Twitter are significantly shorter than on Facebook. If 2 hours have gone by, your post will be long gone into the abyss. Due to the large range of frequencies and time zones, the appropriate amount to tweet on Twitter according to eClincher is 4-15 times per day (including retweets). Sharing similar content multiple times per day allows your followers to view it before it vanishes.

Instagram is easy to use and intriguing to scroll through. Since Instagram is more about visually appealing content, be sure to share “behind the scenes” photos and/or videos of what happens within a business. According to a Union Metrics study, brands post an average of 1.5 times a day, but don’t be afraid to exceed that – it all depends on the brand. Union Metrics states, “Stick to a regular posting schedule, but generally don’t post more than a few times a day. One or two great posts a day is better than 10 mediocre posts.”

LinkedIn is sought to be the “back up” social platform of choice, but think again. According to Buffer Social, LinkedIn is just as important as Facebook and posting a total of 20 times per month is key (once per weekday), but avoid weekends. Business professionals tend to favor LinkedIn over other networks in order to cater to a more professional audience for the ideal engagement.

Moving on to topics of interest – how can a target audience find your brand? By using ‘Hashtags’. According to Dictionary.com, a hashtag is, “a word or phrase (on social media websites) preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.”  In plain terms, a hashtag helps viewers find photos, videos, and information pertaining to topics of interest. When posting across social media, be sure to use multiple ‘#hashtags’ as a tool, so that potential followers can find your brands’ content more easily.

Don’t have time to post every single day? Hate having to juggle all your social networking platforms individually? Using Hootsuite, a helpful social media managing tool, allows users to schedule posts in weeks – even months – in advance. It also provides analytical reports for each social platform and access to engage with audiences all in one place. With the busy schedule of productions here at Concepts TV, using Hootsuite at least once a week has definitely helped plan posts for weeks ahead.

Next time you think about posting across Facebook, Twitter, Instagram, or LinkedIn – keep in mind when to post, how often, and the helpful tools for successful social outreach.  Get noticed and make a difference with the content you share without being irritating. Be sure to check out Concepts TV’s social platforms:

Facebook
Twitter
Instagram
LinkedIn