Concepts Fights Opioid Abuse in Times Square

Today, The Partnership For A Drug-Free New Jersey unveiled their new 2019 anti-opioid campaign in Times Square.

The video billboard, created by Concepts Video Productions of Towaco, NJ, will be featured in Times Square and in mass transit outlets. The campaign features a man trapped in a prescription bottle with the headline: “In just 5 days, opioid dependency can begin.”


The pro-bono project was spearheaded by Drug-Free NJ’s Executive Director Angelo Valente and Concepts’ Creative Director Collette Liantonio, both NJ Ad Club Hall of Fame 2018 honorees. Heather Eyrich initiated the concept, Scott English art directed, Jon Calderaro was the actor/director, and Steve Miller executed visual effects and editorial. Rachel Leskanic produced the spot, working with Angela Conover of Drug-Free NJ. The entire video was filmed and edited at the new Concepts Studios in Towaco.


Collette Liantonio explained, “Each year we select a pro-bono project that will impact the world. The opioid epidemic and drug abuse has impacted me personally in a profound way.” Executive V.P. Jon Calderaro added, “We hope this highly visible effort will make an important difference in the fight against opioid and drug abuse.”

The Partnership For A Drug-Free New Jersey is the leading statewide organization dedicated to preventing substance abuse by raising awareness and educating through multimedia public service campaigns.


Click the link below to check out our Times Square Billboard!