Entries by Webmaster

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DRTV Zombie Dance 2016 produced by Concepts TV

The Electronic Retailing Association‚Äôs 2016 D2C Convention featured The Moxie Awards Gala, akin to Oscar Night for the Direct Response/Infomercial world. Luminaries from Direct Response Marketing attended and received awards for the most successful DR campaigns of 2015/2016. ¬†Interspersed throughout the Gala dinner were various videos, some highlighting the industry‚Äôs philanthropic work, while others touched […]

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Real Means REAL!

Written by: Producer, Rachel Leskanic When I was younger I remember watching TV with my family. My mom would always see testimonials in commercials and say ‚ÄúHow do I get that job?‚Äù I now have an easy answer to that question. Befriend the production assistant at Concepts TV! If you‚Äôve ever wondered about those testimonials, […]

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Concepts TV Productions Promotes Sky Hanstein to Director of Production

FAIRFIELD, NJ ‚Äì (August 2nd, 2016) ‚Äì Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein‚Äôs promotion to Director of Production. Hanstein will be responsible for spearheading the team‚Äôs production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical […]

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Opening a New Door for Concepts TV!

  Written By : Laraine Lamicella With 10 years plus at Concepts TV, the growth I have witnessed is remarkable! I have seen the company grow from 9 employees in 2006 to the current 15.¬† Of course the number one goal in any business is to grow the client base but the domino effect that […]

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Lights, Camera, SOCIAL MEDIA!

Written by Catarina Neto We may be masterminds in Direct Response Television, but using social media takes a whole different skill set. Concepts TV can help your brand reach its greatest potential simply by knowing the ‚Äúbest times to post‚Äù across select platforms (Facebook, Twitter, Instagram and LinkedIn). According to HubSpot, the best times to […]

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Give us some ‘Props!’

By SKY HANSTEIN For every project, the production team sits down for an initial project kick-off meeting.¬† Among a variety of other topics related to the project, we talk extensively about props.¬† Props as in give each other compliments? No… I mean we talk about what items we will need to have in both the […]

Top 5 Products You Need to Get the Summer Body You Crave

BY Lauren Fahey- Summer is around the corner and there is no time to wait to get your body right for the warm weather. If you have a wedding in 130 days (but who‚Äôs counting), a vacation, family reunion or you just want to feel good about yourself than keep reading‚Ķ this blog is for […]

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Long Form Infomercial vs. Short Form Commercial

  By: ¬†Dana Conklin Which is right for your product? Here‚Äôs 2 questions to ask yourself before starting production: Does your product need an explanation or does the demo speak for itself? Shooting and airing a 2 minute commercial may be more affordable than a half hour infomercial, but will it be effective?¬† Is that […]

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Creature Comfort Blog

By: Rachel Leskanic Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that‚Äôs just what I got to do at Creature Comfort‚Äôs 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were ‚Äòhired‚Äô […]

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Working with Animals

By: Rachel Leskanic Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that‚Äôs just what I got to do at Creature Comfort‚Äôs 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were ‚Äòhired‚Äô […]

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TAPED! FROM NJ… IT’S DRTV!

  BY: SKY HANSTEIN- I have been producing branded live air segments on news programs and lifestyle shows for over 10+ years. As the newest member to join the Concepts TV family, I have to become an expert in a whole new game. What is different about being a producer for live air vs. producing […]

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Pay it forward

It‚Äôs that time of year again and NO, I‚Äôm not talking about the amazing sales going on at Macy‚Äôs or the newest publicity stunt one of the Kardashian‚Äôs just pulled. It‚Äôs the most wonderful time of year, the holiday season! Not all of us have the same feeling about the holidays. I did not want […]

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It’s all in the preparation

Most people ask how we manage to shoot an entire 2 minute commercial in just one day ‚ÄìIt‚Äôs all in the preparation. First – A creative call kicks off the creation of a great blueprint. The more detailed the visuals, are the clearer the day becomes. You should be able to tell how many actors […]

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The Greatest Shows on Earth

My name is Cheron‚Ķand you can call me a magician. I make the magic happen‚Ķjust kidding. My editors actually make the magic happen‚ĶI just make sure the edits are executed successfully without any problems. So I guess you can call me the problem solver‚Ķor ring leader of the post-production circus. My editors are the main […]

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The Legends of Direct Response

Collette Liantonio, President of Concepts TV Productions, Jack Kirby, President of DRTV Agency Services at Havas Edge, Richard Stacey, President, CEO & Founder of Northern Response (International), Ltd., Katie Williams, President of Ideal Living, and AJ Khubani, Founder, CEO & President of TELEBrands, gathered for ERA D2C’s “Keynote Lunch: The Legends of Direct Response.”

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Divide and Conquer

The jet setters at Concepts were busy, busy, busy last week.  With one team traveling to San Diego for the Response Expo and another team in Hong Kong for the Housewares Fair, they flew the friendly skies in pursuit of bigger and better direct response products.  But did they find them?

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Bring Your Kid to Work Day

I‚Äôve heard that young blood rejuvenates a company, but the poor kid is only six years old!¬† We might be breaking some child labor laws at this point, Eek! ¬†Nevertheless, if you have a good head on your shoulders, we put you to work at Concepts and that‚Äôs exactly what my son did during Bring […]

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Concepts’ “Class Trip” to QVC

Class trip!¬† YES! ¬†I used to love these days back in high school.¬† For some reason, the sun was always shining for a class trip.¬† With excitement in the air (No school!¬† We‚Äôre going somewhere new!¬† We‚Äôre getting outta here!), everyone loaded into the caravan and hit the road! With snacks in tow, good tunes […]

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It’s March Madness for Concepts

The term ‚ÄúMarch Madness‚Äù takes on a whole new meaning at Concepts TV.¬† No, we haven‚Äôt joined a basketball team or a gambling ring.¬† (But if you have any insider tips, please let me know‚Ķ)¬† For us, it‚Äôs more of a production term.¬† Alas, the creative ideas and the exciting new projects are bouncing in […]

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Congratulations BeActive! You’re the #1 Spot in America!

Get ready, America.¬† There‚Äôs a new spot on top.¬† Enter BeActive, the adjustable sleeve that naturally helps alleviate lower back pain.¬† This short form infomercial is climbing the charts with no signs of stopping!¬† DirayTV (the largest media buying agency in DRTV) just awarded Top Dog Direct (the direct marketer of BeActive) with the award […]

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Gemmell Update

It‚Äôs been almost three months since a plane crashed into Ken Gemmell‚Äôs home in Gaithersburg, MD, killing his wife, Marie; their toddler, Cole; and their newborn, Devin.¬† The nation mourned with Ken and his surviving daughter, Arabelle, through this tragic and devastating lost.¬† Within days, an online fundraiser raised nearly $500K while donations of clothes, […]

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Concepts Participates in 5th Annual Team Zoey Spin for Life

We all remember the movie, The Curious Case of Benjamin Button.¬† Benjamin Button (a character played by Brad Pitt) ages backwards.¬† Allegedly, his condition was inspired by Progeria, a fatal disease that forces children to prematurely age at rapid speeds.¬† Although both conditions deal with a rapid aging process, the similarities end there.¬† Whereas Benjamin […]

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It’s Neat to Meet… Frank

Oh no!  The moment I’ve been dreading… interviewing the officemate.  Duhn-duhn-duhn.  It’s so weird interviewing my buddy.  I mean, I know this guy!  When he writes in a group birthday card, “Mary Ann, my wonderful roommate, have a great birthday.  See you back at our office… Frank”, what else is there to say??  Here’s what…

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Concepts Attends The Great Ideas Summit 2015

Concepts TV attended The Great Ideas Summit 2015 this week in Miami Beach, FL from Monday, January 26th through Wednesday, January 28th.¬† This annual trade show brings together the most influential leaders in the Direct Response industry for the purpose of holding high-powered meetings, closing global deals and developing new digital marketing strategies…

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Concepts’ Poker Night

As much as we hate to admit it, it‚Äôs still very much a man‚Äôs world and female executives often feel as though the deck is stacked against them.¬† Collette Liantonio, a successful female entrepreneur, not only understands the corporate woman‚Äôs strife, she champions the efforts made to level the playing field, such as women empowerment […]

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Concepts TV Receives Three CINDY Awards

Congratulations to Concepts TV for winning the following three CINDY Awards in the 2014 Fall International event: -Silver CINDY Award (for Glow Candles) -Bronze CINDY Award (for BeActive) -Bronze CINDY Award (for Purrfect Arch) CINDY (Cinema in Industry) awards are presented to companies who have produced programming that achieves the highest levels of excellence in […]

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It‚Äôs Neat to Meet‚Ķ Steve! (He’s our new editor.)

Concepts TV welcomes award-winning Steven T. Miller as our new Motion Graphics Designer and Video Editor.¬† Miller joins Concepts with 10 years of experience in motion graphics and non-linear editing. He has worked with many high profile clients, including Ford Motors, Home Depot, A&E Network, Discovery Communications, Norwegian Cruise Lines, and Turner Broadcasting.¬† The winner […]

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POSITIVE POST IT DAY!

Caitlin Prater-Haacke was a typical high school student in Alberta, Canada until something atypical happened to her – cyberbullying. A hurtful message urging her to die posted on her Facebook feed. Instead of getting even; she got positive. In retaliation, she took to Post Its; writing a positive message for everyone in her school and […]

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This Boss is a Trip!

Are you singing the summertime blues?  As we dive head-first into fall, employees across the country are in a state of regret as unused vacation days continue to accumulate.  In fact, according to U.S. Travel Association, 40 percent of U.S. workers don’t plan on using all of their Paid Time Off (PTO) this year.