973.331.1500
By: Justin Curry / Collette Liantonio Shooting commercials during the Covid-19 crisis is challenging. Large camera crews, talent and production teams are unable to assemble due to the potential spreading of the Corona Virus. However, necessity is the mother of invention so there are many ways in which a production company can still create commercials […]
By: Justin Curry/Collette Liantonio The national impact of Covid-19 has devastated every sector of the economy. DRTV and performance based marketing efforts are no exception. Although media rates are down, and viewership is greater than ever, there are problems with the supply chain and the logistics of empty call centers and fulfillment centers.. And of […]
The Electronic Retailing Association’s 2016 D2C Convention featured The Moxie Awards Gala, akin to Oscar Night for the Direct Response/Infomercial world. Luminaries from Direct Response Marketing attended and received awards for the most successful DR campaigns of 2015/2016. ¬†Interspersed throughout the Gala dinner were various videos, some highlighting the industry’s philanthropic work, while others touched […]
Written by: Producer, Rachel Leskanic When I was younger I remember watching TV with my family. My mom would always see testimonials in commercials and say ‚“How do I get that job?” I now have an easy answer to that question. Befriend the production assistant at Concepts TV! If you’ve ever wondered about those testimonials, […]
FAIRFIELD, NJ ‚Äì (August 2nd, 2016) ‚Äì Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein’s promotion to Director of Production. Hanstein will be responsible for spearheading the team’s production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical […]
Written By : Laraine Lamicella With 10 years plus at Concepts TV, the growth I have witnessed is remarkable! I have seen the company grow from 9 employees in 2006 to the current 15.¬† Of course the number one goal in any business is to grow the client base but the domino effect that […]
Written by Catarina Neto We may be masterminds in Direct Response Television, but using social media takes a whole different skill set. Concepts TV can help your brand reach its greatest potential simply by knowing the ‚“best times to post” across select platforms (Facebook, Twitter, Instagram and LinkedIn). According to HubSpot, the best times to […]
By SKY HANSTEIN For every project, the production team sits down for an initial project kick-off meeting.¬† Among a variety of other topics related to the project, we talk extensively about props.¬† Props as in give each other compliments? No... I mean we talk about what items we will need to have in both the […]
BY Lauren Fahey- Summer is around the corner and there is no time to wait to get your body right for the warm weather. If you have a wedding in 130 days (but who’s counting), a vacation, family reunion or you just want to feel good about yourself than keep reading‚Ķ this blog is for […]
BY: Steve Miller As the Visual Effects Director at Concepts TV, the best compliment I can get is when you don’t notice my work. Blemish removal, object removal, color swapping, chroma keying, and on rare occasions adding a completely new product into an already existing scene in post production. Case in point: If your talent […]
By: ¬†Dana Conklin Which is right for your product? Here’s 2 questions to ask yourself before starting production: Does your product need an explanation or does the demo speak for itself? Shooting and airing a 2 minute commercial may be more affordable than a half hour infomercial, but will it be effective?¬† Is that […]
By Jon Calderaro In the business of production we are constantly multi tasking and juggling many projects at one time.¬† Sometimes these projects bring us to different parts of the globe and force us to leave our home base in order to make the projects all they can be. Working in New Jersey is great […]
By Rachel Leskanic I will say that in my short time here at Concepts TV, if you consider 8 months being a short time, I have witnessed my fair share of animal productions. I used to watch these commercials and think, how the heck do they get these cats and dogs to do exactly what […]
By: Rachel Leskanic Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were ‚Äòhired’ […]
By: Rachel Leskanic Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were ‚Äòhired’ […]
By Jon Gregory When it comes to production, it's crucial to have organization and a clear vision of what you're about to capture through the lens of the camera. That's where storyboards come into play. A storyboard is a graphic representation or map of your video production. It's made up of a […]
BY: SKY HANSTEIN- I have been producing branded live air segments on news programs and lifestyle shows for over 10+ years. As the newest member to join the Concepts TV family, I have to become an expert in a whole new game. What is different about being a producer for live air vs. producing […]
It’s that time of year again and NO, I’m not talking about the amazing sales going on at Macy’s or the newest publicity stunt one of the Kardashian’s just pulled. It’s the most wonderful time of year, the holiday season! Not all of us have the same feeling about the holidays. I did not want […]
Most people ask how we manage to shoot an entire 2 minute commercial in just one day ‚ÄìIt’s all in the preparation. First - A creative call kicks off the creation of a great blueprint. The more detailed the visuals, are the clearer the day becomes. You should be able to tell how many actors […]
My name is Cheron‚Ķand you can call me a magician. I make the magic happen‚Ķjust kidding. My editors actually make the magic happen‚ĶI just make sure the edits are executed successfully without any problems. So I guess you can call me the problem solver‚Ķor ring leader of the post-production circus. My editors are the main […]
Collette Liantonio, President of Concepts TV Productions, Jack Kirby, President of DRTV Agency Services at Havas Edge, Richard Stacey, President, CEO & Founder of Northern Response (International), Ltd., Katie Williams, President of Ideal Living, and AJ Khubani, Founder, CEO & President of TELEBrands, gathered for ERA D2C’s ‚“Keynote Lunch: The Legends of Direct Response.”
We pride ourselves on excellent client service, so getting feedback like this feels super-rewarding!
The jet setters at Concepts were busy, busy, busy last week.  With one team traveling to San Diego for the Response Expo and another team in Hong Kong for the Housewares Fair, they flew the friendly skies in pursuit of bigger and better direct response products.  But did they find them?
I’ve heard that young blood rejuvenates a company, but the poor kid is only six years old!¬† We might be breaking some child labor laws at this point, Eek! ¬†Nevertheless, if you have a good head on your shoulders, we put you to work at Concepts and that’s exactly what my son did during Bring […]
What’s weirder than interviewing your officemate?¬† Try interviewing yourself!¬† That’s right.¬† Next on the list, c’est moi.¬† I’ve never interviewed myself before.¬† I wonder what I’ll wear.¬† Hmmm‚Ķ
Class trip!¬† YES! ¬†I used to love these days back in high school.¬† For some reason, the sun was always shining for a class trip.¬† With excitement in the air (No school!¬† We’re going somewhere new!¬† We’re getting outta here!), everyone loaded into the caravan and hit the road! With snacks in tow, good tunes […]
At Concepts, we work hard and play hard. ¬†And sometimes we prank even harder. ¬†So in honor of April Fool’s Day, we thought it would be fun to share some of our favorite Concepts’ pranks.¬† Click here to see what made the top five‚Ķ
The term ‚“March Madness” takes on a whole new meaning at Concepts TV.¬† No, we haven’t joined a basketball team or a gambling ring.¬† (But if you have any insider tips, please let me know‚Ķ)¬† For us, it’s more of a production term.¬† Alas, the creative ideas and the exciting new projects are bouncing in […]
As the saying goes, everyone’s Irish on St. Patrick’s Day.¬† So grab a hold of a leprechaun, follow a rainbow to a pot of gold (and hopefully, a pint or two!), and celebrate your St. Paddy’s pride Concepts-style‚Ķ
Put on your walking shoes and try to keep up if you can!  This week, Concepts TV was in attendance at the 2015 International Home + Housewares Show to explore new business opportunities and strengthen existing relationships.  Wow, what a time they had...
Get ready, America.¬† There’s a new spot on top.¬† Enter BeActive, the adjustable sleeve that naturally helps alleviate lower back pain.¬† This short form infomercial is climbing the charts with no signs of stopping!¬† DirayTV (the largest media buying agency in DRTV) just awarded Top Dog Direct (the direct marketer of BeActive) with the award […]
It’s been almost three months since a plane crashed into Ken Gemmell’s home in Gaithersburg, MD, killing his wife, Marie; their toddler, Cole; and their newborn, Devin.¬† The nation mourned with Ken and his surviving daughter, Arabelle, through this tragic and devastating lost.¬† Within days, an online fundraiser raised nearly $500K while donations of clothes, […]
If you’re looking to make your toy a household name, hopefully you ran into Concepts TV at the 2015 Toy Fair earlier this week...
We all remember the movie, The Curious Case of Benjamin Button.¬† Benjamin Button (a character played by Brad Pitt) ages backwards.¬† Allegedly, his condition was inspired by Progeria, a fatal disease that forces children to prematurely age at rapid speeds.¬† Although both conditions deal with a rapid aging process, the similarities end there.¬† Whereas Benjamin […]
Oh no!¬† The moment I’ve been dreading‚Ķ interviewing the officemate.¬† Duhn-duhn-duhn.¬† It’s so weird interviewing my buddy.¬† I mean, I know this guy!¬† When he writes in a group birthday card, ‚“Mary Ann, my wonderful roommate, have a great birthday.¬† See you back at our office‚Ķ Frank”, what else is there to say??¬† Here’s what‚Ķ
Concepts TV attended The Great Ideas Summit 2015 this week in Miami Beach, FL from Monday, January 26th through Wednesday, January 28th.  This annual trade show brings together the most influential leaders in the Direct Response industry for the purpose of holding high-powered meetings, closing global deals and developing new digital marketing strategies...
As much as we hate to admit it, it’s still very much a man’s world and female executives often feel as though the deck is stacked against them.¬† Collette Liantonio, a successful female entrepreneur, not only understands the corporate woman’s strife, she champions the efforts made to level the playing field, such as women empowerment […]
Congratulations to Concepts TV for winning the following three CINDY Awards in the 2014 Fall International event: -Silver CINDY Award (for Glow Candles) -Bronze CINDY Award (for BeActive) -Bronze CINDY Award (for Purrfect Arch) CINDY (Cinema in Industry) awards are presented to companies who have produced programming that achieves the highest levels of excellence in […]
Collette Liantonio and I once conversed about the similarities of an infomercial to a Dr. Seuss book.¬† For starters, they both educate through entertainment.¬† They both rely on magical (and exaggerated) imagery to illustrate a point.¬† And, of course, they both have rhyme time.¬† They rhyme, they rhyme, oh, yes they do.¬† We are rhyme […]
A big shout out to the year 2014 ‚Äì you were very good to us; a year worth cherishing.¬† But as the saying goes, all good things must come to an end.¬† So we must bid you adieu as we try to welcome 2015 with open arms. Now, 2015, being on the heels of a […]
Yes, Virginia, there is a Santa Claus and as we all know you can find him at Macys in Herald Square.  That's where we found him!...
Every year Concepts TV hosts a holiday party and every year the theme changes.  This year was all about cheer.  We laughed, we ate, we had to celebrate!  With much to be thankful, 2014 represented health and happiness...  
I went to high school with a gentleman named Ken Gemmell. He was a nice guy. The type of guy you would expect to grow up and settle down with a great job and a loving family. When we became Facebook friends a few years back, I was delighted to see that he surpassed expectations. […]
We received such a positive response to our ‚“It’s Neat To Meet‚ĶSteve!” post, we decided to turn it into an entire series. The world now has a chance to meet every member of the Concepts crew. (Let me apologize in advance. These people really shouldn’t be unleashed on the general public.) To be fair, I […]
Thanksgiving is a time of giving thanks. In order to ‚“gobble, gobble” up the spirit of gratitude, I asked my dear colleagues (friends who I am thankful for) what they are thankful for this year. Here were their responses‚Ķ
About 2.8 million people quit their jobs in September, according to a report just released by the Labor Department. Apparently, Americans are quitting their jobs at the fastest rate since 2008. Against trend, Concepts TV has a surprisingly low employee turnover rate. In fact, some employees have been here as long as 16 years.
Concepts TV welcomes award-winning Steven T. Miller as our new Motion Graphics Designer and Video Editor.¬† Miller joins Concepts with 10 years of experience in motion graphics and non-linear editing. He has worked with many high profile clients, including Ford Motors, Home Depot, A&E Network, Discovery Communications, Norwegian Cruise Lines, and Turner Broadcasting.¬† The winner […]
This past Halloween, the zany Concepts team decided to pull a prank on their beloved leader, Collette Liantonio, by dressing up as her and posing in her office. This was the scene Liantonio unknowingly walked in on…
Caitlin Prater-Haacke was a typical high school student in Alberta, Canada until something atypical happened to her - cyberbullying. A hurtful message urging her to die posted on her Facebook feed. Instead of getting even; she got positive. In retaliation, she took to Post Its; writing a positive message for everyone in her school and […]
Fact: One in 8 women will be diagnosed with breast cancer. Fact: Breast cancer does not discriminate. All women are at risk. Fact: October is Breast Cancer Awareness month. Our best defense is early detection...
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.