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President of Concepts TV Collette Liantonio was quoted in the July 2007 issue of Response Magazine about the advantages and cost effectiveness of using Virtual Sets. Tapping Technology By Bridget McCrea When Collette Liantonio wants to produce an infomercial on the shores of Waikiki, she no longer has to fly spokespeople and/or celebrities to Honolulu. […]
by Collette Liantonio, President, Concepts TV Productions In a unique turn of the century 2 family Victorian home in quaint Boonton, a high tech TV production company (upstairs) shares their production offices with the owner's elderly parents (downstairs). While so many in the sandwich generation are torn between personal and business responsibilities, this special arrangement […]
Download Electronic Retailer PDF Inventions & Us BY CARRIE M. HARPER So, where do you go to find the next great American inventor? A good place to start is Pittsburgh, Pa. That's right, Pittsburgh. The Invention & New Product Exposition (INPEX) held its 22nd annual invention trade show on June 7-10. INPEX is America's largest […]
DOSSIER: Collette Liantonio, President, Concepts TV Productions, Boonton On the tube: Unless you haven't watched TV in 20 years, chances are you've seen an infomercial produced by Mountain Lakes resident Collette Liantonio, president of Concepts TV Productions. The company: Founded in 1983 by Liantonio, the Boonton based company has been honored with more than 200 […]
Download Electronic Retailer PDF That's a WRAP! By Collette Liantonio Shoot for the Sale: DRTV Production Basics While every DRTV marketer would love to win an artistic award for Best Infomercial, the real goal is to create a commercial that sells your product. You may claim that your primary goal is to build your brand […]
DRTV spots are performing well across the board this year. BY BRIDGET MCCREA When Collette Liantonio hunkers down to lay out her plan for a new short-form DRTV spot, she likes to use a clean slate and original idea. ‚“I like to create spots from scratch,” says Liantonio, president of Concepts TV Productions in Boonton, […]
By Kellie Reagen (from Response Magazine October 1999) It's a Friday afternoon, and Collette Liantonio, president of Concepts TV Productions, is interrupted by the telephone. It's past 1 p.m., and her receptionist, producers and other employees have left the Montville, N.J.-based production house for the day to get a jump on the weekend at either […]
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.