Entries by Rachel Leskanic

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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be […]

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The TV Renaissance

As Geoffrey A. Fowler of the¬†Wall Street Journal¬†said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they‚Äôre about to shake up the market again with their Live TV. Too Many Choices In the digital […]

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Concepts TV Productions Honored with Gold for Excellence

TOWACO, NJ ‚Äì (November, 15th, 2017) ‚Äì Concepts TV Productions has received a Gold International CINDY award for its production of a TV commercial campaign for the MD Hearing Aid. The CINDY Award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and […]

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State of the Art Production Studio in Northern New Jersey

Concepts¬†TV Productions¬†Invites You to A Grand Tour of our¬†State of the Art Studio Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space […]

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Roamaroo – The Social Media Influencers Who Get Paid To Travel The Globe

The dynamic duo was recently featured on BBC.com! “Collette and Scott Stohler have what looks like the dream career. They travel the world for six months a year and are paid to post photos, videos, newsletters and blogs on their website and social media channels.” Read the whole article below! http://www.bbc.com/capital/story/20171019-the-couple-paid-200k-a-year-to-travel  

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Concepts TV Productions Receives the First Annual Pro Bono Moxie Award

LAS VEGAS, NV ‚Äì (September 20th, 2016) ‚Äì Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony. ERA is a non-profit trade¬†association¬†for direct response and infomercial companies that sell goods and services on the internet, TV and at […]

Greatest Shows on Earth!

My name is Cheron‚Ķand you can call me a magician.¬† I make the magic happen‚Ķjust kidding.¬† My editors actually make the magic happen‚ĶI just make sure the edits are executed successfully without any problems.¬† So I guess you can call me the problem solver‚Ķor ring leader of the post-production circus. ¬†My editors are the main […]

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Superwoman

On September 12th, Concepts TV‚Äôs Vice President of Sales & Marketing, Kristy Pinand, competed in the Tri-State NJ Super Spartan race held at Mountain Creek in Vernon, New Jersey. The 9 ¬Ω mile, 30 obstacle competition took place in the pouring rain and included grueling physical tasks such as a low-hanging barbed wire crawl, a […]

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Vegas, Baby!

The summer is winding down and while most people are sad to see their weekends at the beach come to an end, everyone in the Direct Response industry is gearing up for the biggest trade show of the year – ERA D2C Las Vegas!

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One Tough (Italian) Cookie

So, here I am, Laraine Lamicella. I‚Äôve been with Concepts TV for over 9 years now and this group is still driving me crazy! As Director of Finance, I‚Äôm constantly striving to maintain all of our friendly client relations while simultaneously ensuring that all of our finances are in order. I‚Äôm proud to admit that […]

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Hola, Barcelona!

This year’s ERA European Conference was held in Barcelona on June 21st Р23rd. With nearly 400 DRTV representatives on site hailing from close to 50 different countries, many executives from the world’s leading companies in the business were in attendance. Enter Collette Liantonio.

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New Kid on the Block

Graduating from college is scary. Once the final semester comes to an end, everyone immediately tries to figure out what the real world has in store for them and the reality of what comes next starts to sink in ‚Äì the dreaded job search! Me? I was lucky enough to skip over this tedious process […]

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And They Called It Puppy Love

Our tails are wagging this week as our Woof Washer 360 commercial has reached 100 million views! With the gigantic success of the campaign and the massive social media following that has launched the Woof Washer 360 spot into ‚Äúviral sensation‚Äù status, we‚Äôre excited to share some behind the scenes tidbits from our lively shoot […]

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Response Magazine features Concepts TV & it’s VP of Sales & Marketing, Kristy Pinand!

Moving Housewares 1 Mar, 2015 By: Doug McPherson Experts in the housewares industry say products in several categories are moving off shelves these days. Here‚Äôs what‚Äôs hot ‚Äî and why ‚Äî and how pros are using DR to capitalize.   Well, it happened again ‚Äî this time in an even more impressive manner. The International […]

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The Huffington Post Q&A with Collette Liantonio!

Women in Business Q&A: Collette Liantonio, President, Concept TV Productions, Inc. Collette Liantonio launched Concepts TV Productions Inc. in 1983. Since then, she has produced over 3,000 commercials and infomercials, many of which have become advertising legends, including: AmberVision Glasses, Bedazzler, and The George Foreman Grill. She has also worked with some of the top […]

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D2C Goes Digital featuring Collette Liantonio for her 2014 ERA Lifetime Achievement Award!

ERA‚Äôs annual convention emphasizes multichannel marketing with new educational content, the Moxie Awards, and more By: Ian P. Murphy ERA‚Äôs annual D2C Convention closed out another successful show on Sept. 18 after hosting more than 3,400 professionals at the Wynn Las Vegas for three days of education, networking, and dealmaking. Themed ‚ÄúBranch Into New Growth […]

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American Entrepreneurship Today

‚ÄúI‚Äôm Not Dead Yet!‚Äù Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 17, 2014) ‚Äì The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award.¬† Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. […]

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Concepts Climbs to Victory with Maxi Climber on Patch.com!

Concepts Climbs to Victory with Maxi Climber! For Immediate Release: Las Vegas, NV (October 14, 2014) ‚Äì It was a big night at the 2014 Moxie Awards for Concepts TV Productions, a New Jersey DRTV (Direct Response Television) agency. Not only did their President and Creative Director, Collette Liantonio, win the Lifetime Achievement Award, their […]

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Funny Feminist, Collette Liantonio, Recieves Lifetime Achievement Award!

‚ÄúI‚Äôm Not Dead Yet!‚Äù Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 13, 2014) ‚Äì The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award. Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. […]

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Continuity Program

ERA‚Äôs 2014‚Äì2015 Board will build upon strategic initiatives designed to keep the association strong for years to come. By: Ian P. Murphy Each year, ERA cycles in a new Chairman and Board, bringing new perspectives while ensuring continuity with three-year member terms. At the D2C Convention last month, Elliott Segal officially ended his term as […]

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ERA, Industry Experts Talk Infomercials With MainStreet.com

How Startups Earn Millions at Infomercials, TV Shopping Networks and Walmart NEW YORK (MainStreet) ‚Äî Tony Little‚Äôs first infomercial in 1993 earned him $150 million in retail sales. Not bad for a now 58-year-old body builder. ‚ÄúIt was a series of three videotapes called ‘Target Training’ with me leading one-on-one exercise workouts,‚Äù Little told MainStreet. […]

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Homeworld Business features Collette Liantonio being honored with the Lifetime Achievement Award!

Concepts TV‚Äôs Liantonio Honored By ERA Monday September 15th, 2014 – 12:28PM LAS VEGAS‚Äî The Electronic Retailing Association (ERA) will honor Collette Liantonio, president of Concepts TV Productions, with the 2014 ERA Lifetime Achievement Award.¬† Liantonio will be recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 7:00 p.m. at […]

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Packing in the Sales in Response Magazine

The world of consumer packaged goods (CPG) today is a broad swath of old brands being reborn, new campaigns and products full of profitable promise, and even plenty of body parts (yes, you read that right). By: Doug McPherson   Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was Jelmar, […]

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Funny Feminist, Collette Liantonio, “is not dead yet”! In fact, she says the best is yet to come! Check out her Lifetime Achievement Speech from the 2014 Moxie Awards!

The Electronic Retailing Association (ERA) honored Collette Liantonio, President of Concepts TV Productions, with the esteemed 2014 ERA Lifetime Achievement Award. She was recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 2014. Listen here for Collette’s acceptance speech.

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The 9 New Realities of Direct Response in Direct Marketing News

Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns. “Uh oh! Has this ever happened to you?‚Äù What was once the relatable rallying cry of direct response marketing has become a tired joke. But the direct response (DR) discipline itself is far from finished. The world’s largest brands are increasingly emboldened to go […]

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Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer!

Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer   The Electronic Retailing Association (ERA) announced that it will honor Collette Liantonio, president of Boonton, N.J.-based Concepts TV Productions, with its 2014 ERA Lifetime Achievement Award. Liantonio will accept the award during a special presentation to be held during the Moxie Awards Gala, Thursday, Sept. […]

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Megatrax Curator’s Club Gives Clients the VIP Experience

Megatrax Curator‚Äôs Club Gives Clients the VIP Experience Launched in late 2013, the Curator‚Äôs Club is Megatrax‚Äôs VIP program rewarding client loyalty with special benefits. One of the many benefits we‚Äôre excited about is a raffle that selects one Curator‚Äôs Club member for a company lunch on Megatrax every quarter. Congratulations to New Jersey-based Concepts […]

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Chicago3Media Interviews with Collette Liantonio

Collette Liantonio is interviewed by Chicago3Media. To Listen to the taped recording click here. For over 30 years, Collette Liantonio and Concepts TV Productions have produced some of the best known infomercials for ‚ÄúAs Seen on TV‚Äù products. From Pajama Jeans to Mr. Lid — AmberVision Glasses to PedEgg and the George Forman Grill, Collette […]

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Collette Liantonio to Receive ERA Lifetime Achievement Award at 2014 ERA D2C Convention!

Collette Liantonio to Receive ERA Lifetime Achievement Award at 2014 ERA D2C Convention Submitted by Vi Paynich on June 10, 2014¬† ERA News Releases Industry pioneer will be honored on September 18 during the Moxie Awards Gala at the Wynn Las Vegas. WASHINGTON, D.C. ‚Äî June 10, 2014 ‚Äî The Electronic Retailing Association (ERA) announced […]

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Attendees Marvel Over Response Expo’s Networking Events

Attendees Marvel Over Response Expo‚Äôs Networking Events By Thomas Haire SAN DIEGO ‚Äî As long time attendees know, Response Expo‚Äôs networking events are the hub of deal-making and flat-out fun during the show. And this year‚Äôs series of seven networking events ‚Äî five cocktail receptions, the Seventh Annual Golf Tournament and the Hall of Fame […]

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Expo Hall Reverberates With Deals and Excitement

Expo Hall Reverberates With Deals and Excitement By Thomas Haire SAN DIEGO ‚Äî With more than 3,300 attendees, Response Expo‚Äôs show floor was the center of the action during the event at the Hilton San Diego Bayfront on April 29-May 1. Attendees mixed and mingled for two days in the Expo Hall, which featured a […]

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DR Hall of Fame Roundtable: The Pioneering Spirit!

DR Hall of Fame Roundtable: The Pioneering Spirit! Apr, 2014 By: Thomas Haire Members of the second class of the DR Hall of Fame chat about their histories, their passions and what makes direct response great.   Response Magazine and its Advisory Board will welcome the inductees for the second class of the Direct Response […]

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Searching for the Fountain of Youth in Response Magazine

Searching for the Fountain of Youth Apr, 2014 By: Bridget McCrea All generations of consumers are looking for new ways to look and feel better. DRTV marketers in the beauty and personal care category continue to help them achieve these ‚Äî and other ‚Äî goals.   A stalwart in direct response marketing, the beauty and […]

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Boonton’s ‘Infomercial Queen’ reigns in The Daily Record

Boonton’s ‘Infomercial Queen’ reigns Written by Michael Izzo DENVILLE ‚Äî This wasn‚Äôt Collette Liantonio‚Äôs first infomercial shoot. Far from it. Liantonio, 63, has been called the ‚ÄúInfomercial Queen.‚Äù With her 14 employee Boonton-based company, Concepts TV Productions, she‚Äôs filmed more than 3,000 infomercials over a 30-year period. ‚ÄúIf you‚Äôre staying up late, you‚Äôve seen my […]

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As seen in the Daily Record, Pinand-Dumpert Speaks at 2014 International Home & Housewares Show

Pinand-Dumpert speaks at Home and Housewares Show BOONTON: Kristy Pinand-Dumpert, vice president of sales and marketing for Boonton-based Concepts TV, gave a presentation at the 2014 International Home and Housewares Show where over 60,000 industry professionals gathered. Entitled, ‚ÄúDRTV‚Äôs Dirty Dozen: Top TV Tips for Successful Products,‚Äù Pinand-Dumpert gave away the secret tips and tricks […]

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Smarter, Better, Faster in Response Magazine!

Smarter, Better, Faster By: Bridget McCrea   DRTV producers are sharpening their skills, getting even more creative, and employing technology to help them tackle short- and long-form challenges in today‚Äôs cluttered media environment.   When Nick Woodman designed the first GoPro camera in 2002 to get quality action photos of his surfing, he probably didn‚Äôt […]

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The “Secret” is Out on Patch.com!

The ‚ÄúSecret‚Äù is Out: VP at Concepts TV Gives Successful Presentation at Housewares Show BOONTON, N.J. (March 31, 2014) ‚Äì At the 2014 International Home and Housewares Show where over 60,000 industry professionals gathered, Kristy Pinand-Dumpert, Vice President of Sales and Marketing for Concepts TV, had the privilege of giving a presentation to her peers.¬† […]