Entries by Rachel Leskanic

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Concepts Fights Opioid Abuse in Times Square

Today, The Partnership For A Drug-Free New Jersey unveiled their new 2019 anti-opioid campaign in Times Square. The video billboard, created by Concepts Video Productions of Towaco, NJ, will be featured in Times Square and in mass transit outlets. The campaign features a man trapped in a prescription bottle with the headline: “In just 5 […]

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Best Products of 2018

December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!   Egglettes If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of […]

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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

  Concepts Video is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to […]

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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be […]

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Dimensions of the Social World

There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will […]

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Pharmaceutical Advertising and Understanding the Patient

In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research.

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Video Marketing Trends to Look Out for in 2018

This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends.

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The TV Renaissance

As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV. Too Many Choices In the digital […]

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Concepts TV Productions Honored with Gold for Excellence

TOWACO, NJ (November, 15th, 2017) - Concepts TV Productions has received a Gold International CINDY award for its production of a TV commercial campaign for the MD Hearing Aid. The CINDY Award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials. […]

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Concepts Video Awarded the Silver for Excellence

TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials. “It […]

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State of the Art Production Studio in Northern New Jersey

Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studio Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet […]

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Northern New Jersey State of the Art Production Studio

Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio […]

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Roamaroo – The Social Media Influencers Who Get Paid To Travel The Globe

The dynamic duo was recently featured on BBC.com! "Collette and Scott Stohler have what looks like the dream career. They travel the world for six months a year and are paid to post photos, videos, newsletters and blogs on their website and social media channels." Read the whole article below! http://www.bbc.com/capital/story/20171019-the-couple-paid-200k-a-year-to-travel  

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Concepts TV Productions Receives the First Annual Pro Bono Moxie Award

LAS VEGAS, NV ‚Äì (September 20th, 2016) ‚Äì Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony. ERA is a non-profit trade¬†association¬†for direct response and infomercial companies that sell goods and services on the internet, TV and at […]

Greatest Shows on Earth!

My name is Cheron‚Ķand you can call me a magician.¬† I make the magic happen‚Ķjust kidding.¬† My editors actually make the magic happen‚ĶI just make sure the edits are executed successfully without any problems.¬† So I guess you can call me the problem solver‚Ķor ring leader of the post-production circus. ¬†My editors are the main […]

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Superwoman

On September 12th, Concepts TV’s Vice President of Sales & Marketing, Kristy Pinand, competed in the Tri-State NJ Super Spartan race held at Mountain Creek in Vernon, New Jersey. The 9 ¬Ω mile, 30 obstacle competition took place in the pouring rain and included grueling physical tasks such as a low-hanging barbed wire crawl, a […]

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Vegas, Baby!

The summer is winding down and while most people are sad to see their weekends at the beach come to an end, everyone in the Direct Response industry is gearing up for the biggest trade show of the year – ERA D2C Las Vegas!

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One Tough (Italian) Cookie

So, here I am, Laraine Lamicella. I’ve been with Concepts TV for over 9 years now and this group is still driving me crazy! As Director of Finance, I’m constantly striving to maintain all of our friendly client relations while simultaneously ensuring that all of our finances are in order. I’m proud to admit that […]

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Hola, Barcelona!

This year’s ERA European Conference was held in Barcelona on June 21st - 23rd. With nearly 400 DRTV representatives on site hailing from close to 50 different countries, many executives from the world’s leading companies in the business were in attendance. Enter Collette Liantonio.

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New Kid on the Block

Graduating from college is scary. Once the final semester comes to an end, everyone immediately tries to figure out what the real world has in store for them and the reality of what comes next starts to sink in ‚Äì the dreaded job search! Me? I was lucky enough to skip over this tedious process […]

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And They Called It Puppy Love

Our tails are wagging this week as our Woof Washer 360 commercial has reached 100 million views! With the gigantic success of the campaign and the massive social media following that has launched the Woof Washer 360 spot into ‚“viral sensation” status, we’re excited to share some behind the scenes tidbits from our lively shoot […]

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The Huffington Post Q&A with Collette Liantonio!

Women in Business Q&A: Collette Liantonio, President, Concept TV Productions, Inc. Collette Liantonio launched Concepts TV Productions Inc. in 1983. Since then, she has produced over 3,000 commercials and infomercials, many of which have become advertising legends, including: AmberVision Glasses, Bedazzler, and The George Foreman Grill. She has also worked with some of the top […]

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D2C Goes Digital featuring Collette Liantonio for her 2014 ERA Lifetime Achievement Award!

ERA’s annual convention emphasizes multichannel marketing with new educational content, the Moxie Awards, and more By: Ian P. Murphy ERA’s annual D2C Convention closed out another successful show on Sept. 18 after hosting more than 3,400 professionals at the Wynn Las Vegas for three days of education, networking, and dealmaking. Themed ‚“Branch Into New Growth […]

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American Entrepreneurship Today

‚“I’m Not Dead Yet!” Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 17, 2014) ‚Äì The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award.¬† Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. […]

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Concepts Climbs to Victory with Maxi Climber on Patch.com!

Concepts Climbs to Victory with Maxi Climber! For Immediate Release: Las Vegas, NV (October 14, 2014) ‚Äì It was a big night at the 2014 Moxie Awards for Concepts TV Productions, a New Jersey DRTV (Direct Response Television) agency. Not only did their President and Creative Director, Collette Liantonio, win the Lifetime Achievement Award, their […]

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Funny Feminist, Collette Liantonio, Recieves Lifetime Achievement Award!

‚“I’m Not Dead Yet!” Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 13, 2014) ‚Äì The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award. Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. […]

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Continuity Program

ERA’s 2014‚Äì2015 Board will build upon strategic initiatives designed to keep the association strong for years to come. By: Ian P. Murphy Each year, ERA cycles in a new Chairman and Board, bringing new perspectives while ensuring continuity with three-year member terms. At the D2C Convention last month, Elliott Segal officially ended his term as […]

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ERA, Industry Experts Talk Infomercials With MainStreet.com

How Startups Earn Millions at Infomercials, TV Shopping Networks and Walmart NEW YORK (MainStreet) ‚Äî Tony Little’s first infomercial in 1993 earned him $150 million in retail sales. Not bad for a now 58-year-old body builder. ‚“It was a series of three videotapes called 'Target Training' with me leading one-on-one exercise workouts,” Little told MainStreet. […]

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Homeworld Business features Collette Liantonio being honored with the Lifetime Achievement Award!

Concepts TV’s Liantonio Honored By ERA Monday September 15th, 2014 - 12:28PM LAS VEGAS‚Äî The Electronic Retailing Association (ERA) will honor Collette Liantonio, president of Concepts TV Productions, with the 2014 ERA Lifetime Achievement Award.¬† Liantonio will be recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 7:00 p.m. at […]

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Packing in the Sales in Response Magazine

The world of consumer packaged goods (CPG) today is a broad swath of old brands being reborn, new campaigns and products full of profitable promise, and even plenty of body parts (yes, you read that right). By: Doug McPherson   Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was Jelmar, […]

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Funny Feminist, Collette Liantonio, “is not dead yet”! In fact, she says the best is yet to come! Check out her Lifetime Achievement Speech from the 2014 Moxie Awards!

The Electronic Retailing Association (ERA) honored Collette Liantonio, President of Concepts TV Productions, with the esteemed 2014 ERA Lifetime Achievement Award. She was recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 2014. Listen here for Collette’s acceptance speech.

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The 9 New Realities of Direct Response in Direct Marketing News

Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns. "Uh oh! Has this ever happened to you?” What was once the relatable rallying cry of direct response marketing has become a tired joke. But the direct response (DR) discipline itself is far from finished. The world's largest brands are increasingly emboldened to go […]

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Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer!

Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer   The Electronic Retailing Association (ERA) announced that it will honor Collette Liantonio, president of Boonton, N.J.-based Concepts TV Productions, with its 2014 ERA Lifetime Achievement Award. Liantonio will accept the award during a special presentation to be held during the Moxie Awards Gala, Thursday, Sept. […]

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Megatrax Curator’s Club Gives Clients the VIP Experience

Megatrax Curator’s Club Gives Clients the VIP Experience Launched in late 2013, the Curator’s Club is Megatrax’s VIP program rewarding client loyalty with special benefits. One of the many benefits we’re excited about is a raffle that selects one Curator’s Club member for a company lunch on Megatrax every quarter. Congratulations to New Jersey-based Concepts […]

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Chicago3Media Interviews with Collette Liantonio

Collette Liantonio is interviewed by Chicago3Media. To Listen to the taped recording click here. For over 30 years, Collette Liantonio and Concepts TV Productions have produced some of the best known infomercials for ‚“As Seen on TV” products. From Pajama Jeans to Mr. Lid --- AmberVision Glasses to PedEgg and the George Forman Grill, Collette […]