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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.

 

The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.

 

There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.

 

The Concepts TV Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.

 

http://www.njadclub.org/awards-2/hall-of-fame/

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The TV Renaissance

As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.

Too Many Choices

In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, “Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers ‘for you’ recommendations, plus a voice-commanded remote.”

night-television-tv-theme-machines

Advertising During the Renaissance

With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.

Sources: https://www.wsj.com/articles/the-new-hulu-looks-a-lot-like-the-future-of-tv-1494433910

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Online Video Pushing Original Content

In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.

YouTube chief business officer Robert Kyncl said. “We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube — bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”

While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.

What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.

 

Source: https://www.rapidtvnews.com/2017050547104/youtube-makes-major-original-content-push.html#axzz4gFEoFAx2