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Top 5 Must Have Products for the Best Summer Ever

The sun is shining, it’s officially summer time! I’m ready for it, are you? If not, don’t worry! Here’s the top 5 must have products for the best summer ever!

 

  1. Eagle Eyes Speed of Life 2 in 1 Sunglasses

Don’t you hate when you’re at the beach, playing volleyball in the summer sun and you look up to spike the ball but you’re blinded by the sun rays and miss the ball? Eagle Eyes 2in1 sunglasses are here to save the day. With the use of NASA technology, they created a blue light blocking lens that blocks out 99.9% of harmful UVA and UVB radiation. You’ll be a volleyball champ all summer with these stylish, effective sunglasses.

  1. Egglettes

Let’s face it; everyone wants to have that flat, lean stomach during bathing suit season. One easy way to get that is with Egglettes, the new silicone sensation that lets you cook hard-boiled eggs without the shell. Eggs are a great source of protein, and with Egglettes, all you have to do is crack the egg, twist on the top, and in the pot they go! You can also add your favorite veggies and make delicious bite sized omelets! Bathing suit season, here we come!

  1. Kegenix

Sometimes, eating healthy just isn’t enough, so that’s when Kegenix comes in! Burn fat for fuel with Kegenix patented formula. Kegenix is a keto dietary supplement that burns fat, curbs hunger, and ultimately gives you more energy throughout the day! During the summer, it’s hard to keep up with diets while on vacation. With Kegenix, you can just pack it in your suitcase to curb those vacation cravings.

  1. Flawless Dermaplane

Tired of that annoying peach fuzz on your face? Flawless Dermaplane is here to help boost your confidence this summer. Get rid of that unwanted hair with this facial exfoliator and hair remover. Flawless Dermaplane eliminates peach fuzz and ultimately makes skin look smoother and more radiant. Even makeup goes on more smoothly! Plus you’ll have better absorption of skin creams, like sunscreen! Feel younger and more confident this summer with Flawless Dermaplane.

  1. Star Shower Slide Show

One of my favorite things about summer is the family BBQ’s, especially on the big holidays like the Fourth of July and Labor Day.  Use Star Shower Slide Show to easily decorate your house and make your summer party the envy of the neighborhood. It’s even water resistant so it can be used year around! How incredible, a product you can use in the 100 degree weather AND in the deep snow!

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State of the Art Production Studio in Northern New Jersey

Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studiobuildingggg

Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts TV Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

Fish Eye CTV studio

Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14′ x 21′ x 9.5′)
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28‚Äô x 22‚Äô) – including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses
    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

Wood Wall Sabrina ONKYO-Google_0005

IMG_9058 Kitchen2

Office Bedroom WS

White Cyc Office 4

Living Room Onkyo in front of David Vanity setup

To Schedule a Visit, E-mail Our Team Today!

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Concepts TV Productions Promotes Sky Hanstein to Director of Production

FAIRFIELD, NJ – (August 2nd, 2016) – Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein’s promotion to Director of Production. Hanstein will be responsible for spearheading the team’s production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical division – Concepts TV Productions.

Prior to joining Concepts, Hanstein had over 10+ years of experience in Broadcast PR and production management. Hanstein worked at Sony Pictures Television, served as Media Director at Synaptic Digital, and as VP at Vidicom in New York City.

‚ÄúSky‚Äôs new position brings excitement to the team and our clients as he introduces Satellite Media Tours to both Concepts TV and Concepts TV,‚Äù said Collette Liantonio, President and Creative Director of Concepts TV Productions. ‚ÄúWe are expanding to service the pharmaceutical sector. His knowledge of the production realm and media tours will strengthen the team’s capabilities in both DRTV and the medical field.‚Äù

“As Director of Production, I am eager to oversee and deliver impactful messages to consumers and healthcare professionals through a variety of multi-media channels including broadcast via Satellite Media Tours,” said Hanstein. “With cutting edge technology and Concepts’ new state of the art facility opening in winter of 2016, Concepts TV will deliver video content to medical industries in a more efficient and cost-effective manner.”

Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV Productions has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies such as Harrison and Star.

sky

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The Magic of Post Production

BY: Steve Miller

As the Visual Effects Director at Concepts TV, the best compliment I can get is when you don’t notice my work. Blemish removal, object removal, color swapping, chroma keying, and on rare occasions adding a completely new product into an already existing scene.

Case in point: If your talent comes in for a shoot riddled with sunburn, and with no chance of rescheduling. What do you do? You need an expert compositor to isolate the skin tone, and manipulate the hue and color. The work I do can save thousands of dollars, and eliminate headaches.

image001

When it comes to commercial content, we approach everything with a “mute” button in mind. For example, if a consumer isn’t hearing what a product can offer. The visuals need to tell a complete story. By isolating the small of someones back, and adding a glow effect. You’re reinforcing the pain in that area. Add your talents movements to the mix, and you’re in need of motion tracking and rotoscoping to really sell the idea that they are in pain.

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Long Form Infomercial vs. Short Form Commercial

 

By:  Dana Conklin

Which is right for your product? Here’s 2 questions to ask yourself before starting production:

Does your product need an explanation or does the demo speak for itself?

Shooting and airing a 2 minute commercial may be more affordable than a half hour infomercial, but will it be effective?  Is that enough time to get your message across? If the demo demonstration or a candid testimonial can instantly explain what the product does – a short form may be right for you.

Tip: Animation is a very effective tool to quickly demonstrate the ‘inner’ workings of a product. Here are some examples of some winning short form commercials:

If the product needs more explanation, scientific research or a clinical test group, a long form infomercial allows you the necessary time to grab and hook the consumer.  Here are some examples of some winning long form commercials:

What is your price point?

If you can part with your product for $19.99 – short form is right for you! If your product is a high ticket item, you might need the extra selling time to convince the consumer. For example: If you are selling workout equipment, fill the screen with heartfelt testimonials and before & after photos so they can visualize themselves losing the weight. Compare your machine to others and why yours will make them lose more weight in less time. With a high ticket item, the more reinforcement the easier the sell.

 

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Animals, animals…and more animals!

By Rachel Leskanic

I will say that in my short time here at Concepts TV, if you consider 8 months being a short time, I have witnessed my fair share of animal productions. I used to watch these commercials and think, how the heck do they get these cats and dogs to do exactly what they need them to do? Now I know the secret…the secret is patience, diligence, and LOTS of treats.

Every shoot is different but adding animals to the mix makes it a whole new ball game. It is no longer about getting the actor to smile or cry and telling them what to press and when. Now, it’s all about being completely silent so that we don’t scare the animals and stocking up on spray catnip. Does this make our jobs harder? Absolutely. Does this make our jobs more fun? Without a doubt! There’s nothing like hours of work spent cuddling with cats and playing with dogs (I promise we do work in between the cuddles!).

For cat shoots, we have our very own in house cat whisperer (VP of Sales Kristy Pinand) who always comes prepared, and by that I mean she has lasers in her back pocket and a cat toy in her hand at all times. One of the biggest differences between regular shoots and cat shoots is that we bring a select few people to our cat shoots. We could never keep the cats calm and collected with three crewmen, four actors, and five Concepts TV members stomping around! Another perk of cat shoots is we get to travel from location to location, which can even include a cat shelter or two. Shelters are the best, because we can get the most cats in the quickest way possible. Plus, we get to donate to the shelter and help a great cause!

For dog shoots, it’s all me, the self-proclaimed dog whisperer, organizing the massive amount of dog treats and squeaky toys. These shoots can be both easier and more challenging. Most dogs we use are pretty well trained, they know their commands and listen to their owners. However, these dogs are also bigger and generally much more energetic! Give a cat some catnip and they’ll roll around playfully. Give a dog some treats, and they’ll run around like a maniac.

No matter how tough they may be, you will never hear me turn down a chance to be at a cat and/or dog shoot. With lasers, dog treats and cat nips in our pockets, it’s time for another animal shoot!

me and puppy

 

 

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Creature Comfort Blog

By: Rachel Leskanic

Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were ‘hired’ to lick the faces of every guest. Our next stop was to purchase raffle tickets from the volunteers at the table. Up for grabs were tickets to a few purses, Giants game, a bicycle, and various spa gift cards. After getting rid of every little green Admit One ticket, we proceeded to our seats.

As we sat down, our Table 5 partner introduced herself as Jean Baile and all three of us immediately broke into conversation. She shared miraculous stories about her tiny Jack Russel Terrier who had been a therapy dog for a few years now. She traveled with him to schools, hospitals and even nursing homes. The best part of her stories was hearing not only the joy from the clients, but the joy brought to her and her puppy.

Our next conversation was with the lady on the opposite side of us. Her miniature Dachshund, Lilly, had been in one of our commercials and the story she told us was truly a miracle. Jan Kulick had heard of a young girl who was suffering from a constant seizure lasting 36 hours. When Jan and Lilly arrived at the hospital, the young girl’s mother thought to bring Lilly to meet her daughter. In an instant, the seizures subsided; just by a simple pet of Lilly’s head. She then explained to us that miracles like these are only possibly with the help of Creature Comfort who provide the therapy dogs and their owners with so many choices on where to visit and how to get involved.

After the side conversations faded, the owners, Annie Murphy and Joan Beth Baer, began talking about how they got started with the company. They began working for St Hubert’s Hospital with therapy animals. After witnessing just how many people were impacted in a single hospital, they got together with the idea of beginning their own business where they could provide pet therapy for people at many different places ranging from children’s hospitals to elder care facilities. In November 2011, that idea became reality and the non-profit organization spent the next few years providing people who were in need of comfort or therapy with a dependable, expansive network of caring volunteers devoted to sharing their pet’s love. Today, they have a total of more than 160 pet therapy teams which even include several unusual animals. So if you don’t want a dog, see if their certified cat, rabbit, potbelly pig, or even miniature horse is available!

After hearing the history of the company and how it came to be, they invited a hospital worker and another therapy dog owner on to the stage. Both of their stories were what anyone would consider, absolute miracles. A completely unresponsive woman in hospice care, woken up by the simple pet of a dog’s head. A young cancer patient whose day was made by a kiss from a puppy. By the end, everyone in the crowd had watery eyes and tears streaked faces that could only be the product of the inspiring tales told. After a fifteen minute applause, they began calling out the raffle ticket winners. And guess who won the green Vera Bradley purse? Me!

 

If you are interested in the organization or want to see more, please visit their website http://www.ccpettherapy.org/.

P.S. I’ve already signed my puppy up to be a therapy dog, and you should too!

\dog therapy

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Superwoman

On September 12th, Concepts TV’s Vice President of Sales & Marketing, Kristy Pinand, competed in the Tri-State NJ Super Spartan race held at Mountain Creek in Vernon, New Jersey. The 9 ½ mile, 30 obstacle competition took place in the pouring rain and included grueling physical tasks such as a low-hanging barbed wire crawl, a swim through muddy waters, a forty pound sandbag carry up a steep cliff, and a fire pit jump across two foot high flames. Motivated by true grit, determination, and a willingness to succeed, Kristy crossed the finish line with a final time of 4:28:37. Read more

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It’s Neat to Meet… Collette S!

We received such a positive response to our “It’s Neat To Meet…Steve!” post, we decided to turn it into an entire series. The world now has a chance to meet every member of the Concepts crew. (Let me apologize in advance. These people really shouldn’t be unleashed on the general public.)

To be fair, I decided to work backwards interviewing from last hired to first hired. Next on my “hit list” is Collette Stohler, our fabulous new West Coast Regional Director and Director of Product Development.

Due to living on separate coasts, we were unable to interview face-to-face, so we relied on this new invention called (GASP!) email.

(I know, we’re pretty fancy here at Concepts.)

So I emailed Mrs. Stohler some fun get-to-know you questions and she replied back with her answers in red. (You’ll see why in a minute.) Without further adieu, allow me to present Collette Stohler…

Read more