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Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ

Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat.  Cats don’t listen!  But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ. 

What is the most terrifying, venom filled creature that is the perfect metaphor for the toxins in the killer opioid Fentanyl?… A deadly Scorpion! Drug Free NJ’s mission is to educate and get everyone talking about the dangers of opioids. The NJ creative team at Concepts Video Productions developed a “killer” concept certain to attention of parents and children alike. We knew our message would get eyeballs on TV, social media, highway rest stop kiosks, mass transit signage, in classrooms and on a Times Square billboard. 

“A scorpion’s sting can kill your kid. Fentanyl can kill all the kids in your neighborhood.” 

Where did we find our “star”, the Scorpion?  Executive VP Jon Calderaro had lived in Costa Rica where scorpions abound, but our budget limited us to the environs of NJ, so he and producer Marissa Ciancitto scouted NJ Exotic Pets in Lodi, NJ, where they found an abundance of scorpions and other venomous creatures. 

Stock footage was not an option given the need for movement following the riveting storyboard created by Art Director Scott English. Thanks to the superb skills of scorpion handlers Megan Betracca and Salvador Galdamez, we were able to film a large scorpion on a white cyc and green screen in the Exotic Pet store. While the scorpion was initially shy, we like to think it warmed up with our DP David Kaptein’s jokes. Soon the scorpion was creeping our greenscreen runway just like a true movie star.

Senior Editor James Nolan and our Post-Production team started Pre-Viz. While we had some success with Blender animation renders, we determined there’s nothing like the real movement of a scorpion.  Their unexpected movement leaves you on the edge of your seat. Our post-production team was able to “cut out” the scorpion and graphically superimpose it on the tombstones containing the likenesses of the young opioid victims of the deadly toxin Fentanyl.  

To pick the right scorpion performance, it meant leaving a treasure trove on the cutting room floor. These predatory arachnids are fascinating and deserve a long-form show. For VFX Compositing we employed the Maxon and Adobe Suites to light wrap the scorpion in the cemetery environment.  Although the topic is heavy, creating scenes from scratch is a post-production pleasure. 

The percentage of overdose deaths due to fentanyl is alarming. No one should lose a loved one to this. We wanted to make sure we hammered this home. The scorpion embodies the scary public health emergency, fentanyl, and we connect it to the somber imagery of teen gravestones. 

Between the detailed filming in an exotic pet store and the remote location of the Boonton cemetery, it was a most intense experience.  Given the lifesaving message, it’s one of the most gratifying ones. We sincerely hope this video can prompt discussion and raise awareness about the danger of fentanyl. 

CLICK TO WATCH CAMPAIGN

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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Best Products of 2018

December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!

 

  1. Egglettes

If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of our all-time favorites. Need a healthy breakfast? Grab Egglettes. Need a quick lunch? Egglettes!

 

It’s super easy to use, just crack an egg in the silicone cup, cover and boil. In minutes, you have a delicious, nutritious meal. You can even add veggies to make custom omelets. It’s the easiest way to please every member of the family!

 

Click here to check out our Egglettes commercial.

 

  1. Blue Diamond 

Copper is great, but a pan covered in diamonds?  Now that’s smart. Blue Diamond is the best in non-stick cookware. It has a 5x harder coating and it’s 10x longer lasting than traditional cookware. Plus it has 4x better heat transfer; that means more even cooking.

 

What’s one of the best parts of the Blue Diamond Pan you may ask? It’s pretty! It looks great on the stove, and shines even brighter in the oven.

 

Click here to check out the Blue Diamond Fry Pan.

 

  1. Eagle Eyes 

Don’t you wish there were a pair of glasses you could wear to protect your eyes from the blinding sun light AND block your eyes from nighttime lights? Well look no further!  The Eagle Eyes Speed of Life glasses have night time lenses and a pop on sun lens.

 

The Eagle Eyes Speed of Life glasses are incredibly strong, you can even run a car over them without a scratch (I swear, look at our commercial for proof!). It’s pretty clear that they are the best in eyewear.

 

Click here to see how incredible Eagle Eyes are.

 

 

  1. Plink 

Plink your sink and get rid of the stink! If that’s not the catchiest catch phrase, I don’t know what is. Plink is little tablets that quickly and easily clean out your garbage disposal and leave a fresh scent behind. All you have to do is drop the tablet into the sink, turn on the garbage disposal, and seconds later your sink smells like a tropical paradise.

 

Plink even has tablets for your washing machine, dishwasher, and shower drain. You can basically clean the entire house with Plink!

 

Click here to see how to Plink your sink. Or click here to see some stinky faces.

 

  1. Walkee Paws 

Have you ever taken the dog for a walk in the rain? Does he ALWAYS come back with dirty paws that end up tracking mud through the house? Well this year we’ve found you a solution… it’s Walkee Paws, the only dog leggings on the market!

 

These incredible little leggings are comfortable while protecting your puppy from the weather. This product is so intriguing, even People Magazine wrote an article on it!

 

Click here to see some cute doggy leggings.

 

That’s a wrap on our best products of 2018. We are so grateful we got to produce all of these great digital campaigns and full commercials, and we’re looking forward to more incredible products in 2019!

 

Happy New Year!

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State of the Art Production Studio in Northern New Jersey

Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studiobuildingggg

Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts TV Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

Fish Eye CTV studio

Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14' x 21' x 9.5')
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses
    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

Wood Wall Sabrina ONKYO-Google_0005

IMG_9058 Kitchen2

Office Bedroom WS

White Cyc Office 4

Living Room Onkyo in front of David Vanity setup

To Schedule a Visit, E-mail Our Team Today!

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