Meet Concepts TV’s Newest Team Member!

Concepts TV Productions has been producing pet commercials for 40 plus years, so we’re proud to introduce Lucy Bear! Her ex-paw-tise and baby blue eyes have made her the perfect fit for our team. 

After her morning hike, Lucy will love getting pampered with Paw Shower. For a deep clean, Lucy will love Woof Washer! 

     

 

We look forward to brushing her silky coat with Knot Out. 

 

 

After a ruff day Lucy will love cooling off on her Chillow Pet Pillow 

 

 

Send your love to Lucy, our Toy Australian Shepherd, at collette@conceptstv.com! 

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

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Pandemic Leads To A Surge In Pet Adoptions

According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners.

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For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your kitty healthy, your house clean, and odor-free.

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As for dog owners, giving your dog a bath can be a challenge. If your new dog fears the hose or bathtub, you can use the Woof Washer 360 as a simple yet effective way to bathe your pup. It adjusts to any size dog and attaches to any hose, making it a great product to wash your new best friend quickly and easily.

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As we make our way back to the office, leaving bored pets at home can cause havoc. The Cat’s Meow is the perfect toy to turn your mischievous kitty into a content cat with the touch of a button. It’s easy to set-up so you can let your kitty play night and day while you’re away. It really is ‘the cat’s meow’!

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The pandemic has encouraged us to spend more time outdoors, but when you bring your pup along it often leads to messy and muddy paws. Now with Paw Shower, a simple way to clean your pet’s paws, you don't have to leave your best friend at home. You can enjoy the adventure while keeping your car, furniture, and floors clean.

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Due to the Covid-19 pandemic, homeowners are turning to air purifiers to remove toxins and contaminants to protect their homes. Since our pets often carry pollutants and odors, it’s especially important for pet owners to improve indoor air quality. With NuWave’s OxyPure Air Purifier you not only remove airborne viruses, but also remove allergens, pet dander, and odors. A happy and healthy home makes for happy and healthy pets!

Check out our pet reel: https://www.youtube.com/watch?v=ogvTGROdEgM

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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State of the Art Production Studio in Northern New Jersey

Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studiobuildingggg

Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts TV Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

Fish Eye CTV studio

Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14' x 21' x 9.5')
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses
    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

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IMG_9058 Kitchen2

Office Bedroom WS

White Cyc Office 4

Living Room Onkyo in front of David Vanity setup

To Schedule a Visit, E-mail Our Team Today!

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Real Means REAL!

Written by: Producer, Rachel Leskanic

When I was younger I remember watching TV with my family. My mom would always see testimonials in commercials and say ‚“How do I get that job?” I now have an easy answer to that question. Befriend the production assistant at Concepts TV! If you’ve ever wondered about those testimonials, I can now tell you they come from hours of phone calls, power points, and lots of searching.

Testimonials can be easy to find or extremely difficult to find, depending on the product. When we are told by clients that they want testimonials in their commercial, my first instinct is to clarify age and gender. Once I’ve done that, I can go back to my desk and get down to business. First, I brainstorm. Do I have any family members that might benefit from the product? Do any of my coworkers know someone who might be interested? Are there any previous testimonials from other spots that might want to try another product? If I’ve answered those questions and still haven’t found any testimonials, I head straight to Facebook. Facebook postings are quick, easy, fun, and almost always generate a response. The goal is to find real users that will tell me the honest truth about the product.

Testimonial searches for a workout machine are easy. Everyone wants a new and simple way to work out and get in shape. But for a coffee maker the search is a little more difficult. Lots of people don’t drink coffee (I wouldn’t know, I don’t associate with non-coffee drinkers).

The best way to gauge someone’s interest is a quick phone chat. For example, if it’s a knee brace, I ask questions like ‚“What kind of knee pain do you have?” and ‚“Why would you like to try our knee brace?” For each testimonial, I’ll prepare a synopsis of the person’s story and add a little picture. Power point is the easiest way to organize people and stories in a powerful layout for the clients.

My last step is the most important, the pre-shoot interview. This usually comes a few days after the testimonial has used the product and a week before the shoot. Now I want specifics. I want to know when your knee pain started, what the cause is, how many other remedies you’ve tried, when and where it hurts the most, and how it affects your life. These interviews give me the meat of the story. If a testimonial indicates she hurt her knee running, and she can’t bend down to pick her young baby up, I now know exactly what footage I need to get to complement their story. If someone says he hurt his knee skiing, my next questions would be where and when can I get some skiing footage?

Whether it takes me one day, or one week to find the testimonials, I can guarantee that each and every one is 100% real. They have used the product, they have loved the product, and they have told the truth. When it comes to Concepts TV’s testimonials, real means REAL.