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Say Hello To… Laraine Lamicella!

Say hello to… Laraine Lamicella! Our Chief Financial Officer and Concepts TV’s favorite mom!



  1. What is your favorite part of your job?

“My favorite part of my job is working with a fun creative team and never knowing what each day will bring.”


  1. In your own words, what is the Concepts TV philosophy?

“Concepts TV philosophy on a business level is always to deliver the best product no matter what it takes.

Concepts TV philosophy on an employee level is a lot about family. In the office we are like a family and the Concepts team is always willing to support any ups and downs that we may have within our own families.”


  1. Do you have any advice for future CFO?

“As the CFO for Concepts for over 13 years, all I can say is that you need to be prepared to wear a lot of hats!  CFO duties can sometimes be mundane but not at Concepts. Be prepared to change roles from CFO to Facilities Manager to Human Resources in minutes.”


  1. If you weren’t a CFO what would you be?

“I would like to work for a non-profit organization or spend time volunteering with children.”


  1. What is your favorite hobby?

“I love to read a good book, take long walks, listen to music and do lots of word games.” **


  1. What are you currently watching on Netflix?

“Don’t know if these are on Netflix but I am currently alternating between Shameless & Ozark and looking forward to the return of Stranger Things and perhaps a Season 2 for Sharp Objects. Breaking Bad is one of my all-time favorites! I also like to binge-watch Riverdale to see how they recreate the characters from my childhood comic strip.”


  1. What is something people don’t know about you?

“I may seem like the calm quiet type but there is a party-animal inside always trying to break-out. Ha!”


  1. What is your favorite place to visit?

“I love to visit the island of St. Thomas and walk on the beautiful beaches.”


  1. Any last words?

“Hmmmm…. It’s been a good ride here since I started out part-time in 2006. Concepts has evolved in many ways and I’ve gained experience in so many areas, personally and professionally.”


**If you would like a word game challenge, and I mean CHALLENGE, then play Laraine on Words with Friends. I can personally guarantee that she’ll win!

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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.


The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.


There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.


The Concepts TV Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.