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Say Hello To… Cheron Walden!

Say hello to… Cheron Walden! Our Post Production Supervisor and the best advice guru!



  1. What is your favorite part of your job? 

I enjoy interacting with the amazing staff at Concepts.  We’re a family, and it’s great to work every day with people you like spending time with!


  1. In your own words, what is the Concepts TV philosophy?

The product is always the star… make sure it stands out!


  1. Do you have any advice for future Post Production Supervisors ? 

You always have to stay calm under pressure. There will always be deadlines… so try to find the joy in everything you do.


  1. If you weren’t a Post Production Supervisor, what would you be? 

I’d love to be an actress on a soap opera, definitely the Bold and the Beautiful. I think I’d fit right in!


  1. What is your favorite hobby?

I love eating at the trendiest restaurants. I love trying new restaurants every week.


  1. What are you currently watching on Netflix?

Right now I’m watching The Walking Dead, I’m on season 8.


  1. What is something people don’t know about you? 

I know it’s hard to believe, but some people don’t know my favorite color is pink.  The color pink makes me happy and brings joy to my life.


  1. What is your favorite place to visit?

Definitely New Orleans. I love the amazing food and spiritual vibes.


  1. Any last words? 

Positive Vibes Only!

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Best Products of 2018

December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!


  1. Egglettes

If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of our all-time favorites. Need a healthy breakfast? Grab Egglettes. Need a quick lunch? Egglettes!


It’s super easy to use, just crack an egg in the silicone cup, cover and boil. In minutes, you have a delicious, nutritious meal. You can even add veggies to make custom omelets. It’s the easiest way to please every member of the family!


Click here to check out our Egglettes commercial.


  1. Blue Diamond 

Copper is great, but a pan covered in diamonds?  Now that’s smart. Blue Diamond is the best in non-stick cookware. It has a 5x harder coating and it’s 10x longer lasting than traditional cookware. Plus it has 4x better heat transfer; that means more even cooking.


What’s one of the best parts of the Blue Diamond Pan you may ask? It’s pretty! It looks great on the stove, and shines even brighter in the oven.


Click here to check out the Blue Diamond Fry Pan.


  1. Eagle Eyes 

Don’t you wish there were a pair of glasses you could wear to protect your eyes from the blinding sun light AND block your eyes from nighttime lights? Well look no further!  The Eagle Eyes Speed of Life glasses have night time lenses and a pop on sun lens.


The Eagle Eyes Speed of Life glasses are incredibly strong, you can even run a car over them without a scratch (I swear, look at our commercial for proof!). It’s pretty clear that they are the best in eyewear.


Click here to see how incredible Eagle Eyes are.



  1. Plink 

Plink your sink and get rid of the stink! If that’s not the catchiest catch phrase, I don’t know what is. Plink is little tablets that quickly and easily clean out your garbage disposal and leave a fresh scent behind. All you have to do is drop the tablet into the sink, turn on the garbage disposal, and seconds later your sink smells like a tropical paradise.


Plink even has tablets for your washing machine, dishwasher, and shower drain. You can basically clean the entire house with Plink!


Click here to see how to Plink your sink. Or click here to see some stinky faces.


  1. Walkee Paws 

Have you ever taken the dog for a walk in the rain? Does he ALWAYS come back with dirty paws that end up tracking mud through the house? Well this year we’ve found you a solution… it’s Walkee Paws, the only dog leggings on the market!


These incredible little leggings are comfortable while protecting your puppy from the weather. This product is so intriguing, even People Magazine wrote an article on it!


Click here to see some cute doggy leggings.


That’s a wrap on our best products of 2018. We are so grateful we got to produce all of these great digital campaigns and full commercials, and we’re looking forward to more incredible products in 2019!


Happy New Year!

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Say Hello To… Laraine Lamicella!

Say hello to… Laraine Lamicella! Our Chief Financial Officer and Concepts TV’s favorite mom!



  1. What is your favorite part of your job?

“My favorite part of my job is working with a fun creative team and never knowing what each day will bring.”


  1. In your own words, what is the Concepts TV philosophy?

“Concepts TV philosophy on a business level is always to deliver the best product no matter what it takes.

Concepts TV philosophy on an employee level is a lot about family. In the office we are like a family and the Concepts team is always willing to support any ups and downs that we may have within our own families.”


  1. Do you have any advice for future CFO?

“As the CFO for Concepts for over 13 years, all I can say is that you need to be prepared to wear a lot of hats!  CFO duties can sometimes be mundane but not at Concepts. Be prepared to change roles from CFO to Facilities Manager to Human Resources in minutes.”


  1. If you weren’t a CFO what would you be?

“I would like to work for a non-profit organization or spend time volunteering with children.”


  1. What is your favorite hobby?

“I love to read a good book, take long walks, listen to music and do lots of word games.” **


  1. What are you currently watching on Netflix?

“Don’t know if these are on Netflix but I am currently alternating between Shameless & Ozark and looking forward to the return of Stranger Things and perhaps a Season 2 for Sharp Objects. Breaking Bad is one of my all-time favorites! I also like to binge-watch Riverdale to see how they recreate the characters from my childhood comic strip.”


  1. What is something people don’t know about you?

“I may seem like the calm quiet type but there is a party-animal inside always trying to break-out. Ha!”


  1. What is your favorite place to visit?

“I love to visit the island of St. Thomas and walk on the beautiful beaches.”


  1. Any last words?

“Hmmmm…. It’s been a good ride here since I started out part-time in 2006. Concepts has evolved in many ways and I’ve gained experience in so many areas, personally and professionally.”


**If you would like a word game challenge, and I mean CHALLENGE, then play Laraine on Words with Friends. I can personally guarantee that she’ll win!

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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.


The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.


There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.


The Concepts TV Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.