Top 5 Products You Need to Get the Summer Body You Crave

BY Lauren Fahey-

Summer is around the corner and there is no time to wait to get your body right for the warm weather. If you have a wedding in 130 days (but who’s counting), a vacation, family reunion or you just want to feel good about yourself than keep reading… this blog is for you!

Here are some products that I have had the opportunity to use at Concepts TV Productions. I know they will make you feel refreshed and ready for some sunny days!

  1. no!no!  

Wouldn’t it be nice to be hair and care free for the summer? Don’t do what I’ve done and waste hundreds of dollars at a professional lasers treatment center. They are painful, costly, take forever and they do not guarantee the client will see results.  no!no! is fast pain free and promises immediate lasting results. One of my favorite things about no!no! is that I can easily carry it with me every day and use it wherever, whenever! Say goodbye to that peach fuzz and hello to the undeniably smooth, hair free skin you deserve!

nono

  1. Maxi Climber

For those of you interested in toning all of your muscle groups on just one simple machine, this one’s for you! Maxi Climber works your entire body – combining weight resistance, muscle toning and aerobic exercise. Climb your way to that summer body you’ve always wanted! Maxi Climber will help tone, shapely arms, rock-hard abs, sexy six packs, and help to get leaner, shapelier legs.

maxi

  1. Veggetti

We all know that healthy diets and exercise go hand in hand when it comes to losing weight. But did you know with Veggetti you do not have to compromise with the foods you love? Veggetti is the vegetable cutter that makes healthy “pasta” out of veggies. You can prepare a delicious, low carb meal out of zucchini, squash, carrots, cucumbers and more! Perfect combination with MaxiClimber to get the lean, mean body you have always desired.

veggetti

  1. Ped Egg                                  

Oldie but for sure a goodie! “What sexy dry feet you have!” said NO ONE EVER!

Before you even think about putting sandal on or going barefoot to the beach please make sure your feet are groomed!

In just seconds you can go from dry and cracked skin to smooth and sexy skin! Simply rub Ped Egg across the surface of your soles to reveal younger, smoother, softer skin. The dead skin is neatly collected in the egg so there is no mess to clean up after. Show off your summer soles with the help of Ped Egg.

ped egg

  1. AB Archer

Nothing screams “SEXY” louder than chiseled abs. If you want awesome abs without killing your back doing crunches you’ll love AB Bow! It’s the safe and most effective way to get the results you want. It’s like having your own personal trainer right in the comfort of your home. Does it get any better than that? There are different resistant levels so you can start today at the beginner level and find yourself at the advanced level in no time!

Now you know what products to use to be hair free, fit, hygienically groomed and eating healthy. These will help bring out the best version of you there is.

ab archer

Act Now… Don’t Wait!

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TAPED! FROM NJ… IT’S DRTV!

sky

 

BY: SKY HANSTEIN-

I have been producing branded live air segments on news programs and lifestyle shows for over 10+ years. As the newest member to join the Concepts TV family, I have to become an expert in a whole new game. What is different about being a producer for live air vs. producing a DRTV spot?  In one word… EVERYTHING!

Let’s start with the obvious difference… Live is well, live!  If a talent flubs the name of a product on live air, as a producer I have little control.  It happened, and it’s out there.  In DRTV producing, I have the luxury of everything being taped and having near total control of how our product is represented on camera.  If the logo of our shooting product is looking a little dull?  No problem it’s taped! We have the great fortune to tweak lighting, camera angles or even swap it out for a spare to make sure the product shines.

The next difference between producing live air and DRTV is “Who’s the boss”.  In live branded segment producing, the talent is the star of the show and my job was to make them look good.  In DRTV the product is ALWAYS the star!!  The talent’s job is to ‘blend in’ and make the product stand out.   I often hear on set from the Director “that looks too interesting…” meaning something in the shot is pulling focus away from the product.  Be it the color of a shirt, a painting in the background, or angle at which we are filming.  All things I am able to change on set and that is a true luxury I have when taping DRTV vs. going live….

Finally in my transition from live to DRTV, perhaps the biggest difference I found is the ability to tell a story and capture genuine and heartfelt sentiments about any given product.  During live air, I would sometimes have a ‘Man on the Street’ segment where average Joe would try something out and give an opinion.  I pause now to give a confession from this producer to you the reader… There is nothing more terrifying than being in a control room, and watching an un-rehearsed everyday Joe slam your product live on the air with a room full of brand executives standing behind you. Thankfully, now that I am producing in the DRTV world, I no longer have that terror!  Testimonials are nurtured and developed with care.  I make sure that folks have time to try the product, get accustomed to it and be able to provide genuine and heartfelt feedback on all the positive aspects associated with their personal experience using it.

I could go on and on and perhaps write a yearlong series of blogs on the differences I have encountered so far in my transition into producing DRTV.  But for now, I’ll just say…

From Concepts TV in Northern NJ, we are going live in 5…4…3…2…1…

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Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer!

Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer

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The Electronic Retailing Association (ERA) announced that it will honor Collette Liantonio, president of Boonton, N.J.-based Concepts TV Productions, with its 2014 ERA Lifetime Achievement Award. Liantonio will accept the award during a special presentation to be held during the Moxie Awards Gala, Thursday, Sept. 18, 2014, at the Wynn Las Vegas.

 

The Lifetime Achievement Award goes to a member of the association whose work is acknowledged by colleagues and the public as having a visible impact on the industry. Past honorees include Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.

 

“Collette Liantonio is an innovator in every sense of the word,” says ERA president and CEO Julie Coons. “She has not only helped to elevate direct response marketing through her creative contributions, but as a highly successful entrepreneur and thought leader, she has helped pave the way for women to grow and prosper in this industry. We are proud to name Collette as this year’s Lifetime Achievement Award recipient.”

 

A Brooklyn native, Liantonio earned a B.A. in English from Fordham University and an M.A. in Directing from New York University. Since launching Concepts TV Productions in 1983, many of her DR spots and infomercials have become legends, pitching products such as Ambervision Sunglasses, Pajama Jeans, the Contour Pillow, and the George Foreman Grill. Concepts TV ads have won more than 150 awards, and have featured celebrities such as Montel Williams, Joe Namath, Wayne Gretsky, Arnold Palmer, and Fabio. (For more information on Concepts TV’s first 30 years of pioneering DR work, see “Concept to Completion,” Electronic Retailer, April 2014.)

 

Liantonio was recently named among 25 Most Influential People in DRTV, and one of the Top 150 Leading Women Entrepreneurs by New Jersey Monthly. She serves on the Editorial Advisory Committee (EAC) of Electronic Retailer, and has served twice on the ERA’s Board of Directors. She is also a member of the Women Presidents’ Organization (WPO), the Woman’s Business Enterprise National Council (WBENC), and the Women-Owned Business Enterprise for New York City (WBE).

 

“I am honored and humbled to be this year’s recipient of the Lifetime Achievement Award,” Liantonio says. “It has been a great privilege to be a part of the DRTV revolution, and to work with so many talented clients and vendors whom I now view as family. I am proud of our history and excited for our future.”

– See more at: http://www.electronicretailermag.com/2014/08/live-in-las-vegas/#sthash.c4T4OC14.dpuf

Liantonio to Recieve Lifetime Achievement Award

 

The Electronic Retailing Association (ERA) announced that it will honor Collette Liantonio, president of Boonton, N.J.-based Concepts TV Productions, with its 2014 ERA Lifetime Achievement Award. Liantonio will accept the award during a special presentation to be held during the Moxie Awards Gala, Thursday, Sept. 18, 2014, at the Wynn Las Vegas.

 

The Lifetime Achievement Award goes to a member of the association whose work is acknowledged by colleagues and the public as having a visible impact on the industry. Past honorees include Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.

 

“Collette Liantonio is an innovator in every sense of the word,” says ERA president and CEO Julie Coons. “She has not only helped to elevate direct response marketing through her creative contributions, but as a highly successful entrepreneur and thought leader, she has helped pave the way for women to grow and prosper in this industry. We are proud to name Collette as this year’s Lifetime Achievement Award recipient.”

 

A Brooklyn native, Liantonio earned a B.A. in English from Fordham University and an M.A. in Directing from New York University. Since launching Concepts TV Productions in 1983, many of her DR spots and infomercials have become legends, pitching products such as Ambervision Sunglasses, Pajama Jeans, the Contour Pillow, and the George Foreman Grill. Concepts TV ads have won more than 150 awards, and have featured celebrities such as Montel Williams, Joe Namath, Wayne Gretsky, Arnold Palmer, and Fabio. (For more information on Concepts TV’s first 30 years of pioneering DR work, see “Concept to Completion,” Electronic Retailer, April 2014.)

 

Liantonio was recently named among 25 Most Influential People in DRTV, and one of the Top 150 Leading Women Entrepreneurs by New Jersey Monthly. She serves on the Editorial Advisory Committee (EAC) of Electronic Retailer, and has served twice on the ERA’s Board of Directors. She is also a member of the Women Presidents’ Organization (WPO), the Woman’s Business Enterprise National Council (WBENC), and the Women-Owned Business Enterprise for New York City (WBE).

 

“I am honored and humbled to be this year’s recipient of the Lifetime Achievement Award,” Liantonio says. “It has been a great privilege to be a part of the DRTV revolution, and to work with so many talented clients and vendors whom I now view as family. I am proud of our history and excited for our future.”

– See more at: http://www.electronicretailermag.com/2014/08/live-in-las-vegas/#sthash.c4T4OC14.dpuf

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True Top Producer: Concepts TV!

From The SciMark Report:

“True Top Producer: Concepts TV!

Concepts quietly dominated the field with SEVEN legitimate roll-outs during the first half of this year. Concepts has always been consistent, having at least one or two roll-outs every year for the better part of three decades. And now, these lovely ladies (and, um, guys too) can also take credit for having the most roll-outs of any producer. Congratulations to them!” Read more