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Concepts TV Productions Honored with Gold for Excellence

TOWACO, NJ – (November, 15th, 2017) – Concepts TV Productions has received a Gold International CINDY award for its production of a TV commercial campaign for the MD Hearing Aid. The CINDY Award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.

MD Hearing Aid is an FDA cleared, affordable hearing aid that requires no doctor visits. The commercials dramatized the struggle of those who suffer hearing loss and the ease of use of the MD Hearing Aid. The testimonials of real users were used throughout the commercials.

Concepts TV Productions Studios, based in Towaco, NJ is known as one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Their archives contains more than 3,000 infomercials and over 150 industry awards.

Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY stands for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).

For additional information, contact:
Collette Liantonio – President & Creative Director
Concepts TV Productions
www.conceptstv.com
(973) 331-1500
collette@conceptstv.com

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Concepts TV Productions Receives the First Annual Pro Bono Moxie Award

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LAS VEGAS, NV – (September 20th, 2016) – Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony.

ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at “As Seen on TV” retail stores. Each year, Moxie Awards are presented to the greatest direct response marketing campaigns. This year the first annual pro bono award was given to the team at Concepts TV for ItStartsWithAGirl.org. Concepts TV traveled to India to create a video presentation to raise funds in an effort to break the cycle of poverty and provide education for girls in rural India.

Jon Calderaro, Vice President of Operations at Concepts TV said, “I was very touched by the stories of the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and, from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Collette Liantonio, President and Creative Director at Concepts TV stated, “I felt really blessed to have been a part of this project and so grateful to receive this award. I hope in some way my involvement will inspire other DRTV professionals to be a part of giving back.”

Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV strives to participate in fundraising and philanthropic efforts from causes such as March of Dimes, The Wheelchair Foundation, NJ State Organization of Cystic Fibrosis and the Essex County Family Justice Center for Domestic Violence.

To donate to The Kripalu School, please visit www.ItStartsWithAGirl.org/donate/

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The Magic of Post Production

BY: Steve Miller

As the Visual Effects Director at Concepts TV, the best compliment I can get is when you don’t notice my work. Blemish removal, object removal, color swapping, chroma keying, and on rare occasions adding a completely new product into an already existing scene.

Case in point: If your talent comes in for a shoot riddled with sunburn, and with no chance of rescheduling. What do you do? You need an expert compositor to isolate the skin tone, and manipulate the hue and color. The work I do can save thousands of dollars, and eliminate headaches.

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When it comes to commercial content, we approach everything with a “mute” button in mind. For example, if a consumer isn’t hearing what a product can offer. The visuals need to tell a complete story. By isolating the small of someones back, and adding a glow effect. You’re reinforcing the pain in that area. Add your talents movements to the mix, and you’re in need of motion tracking and rotoscoping to really sell the idea that they are in pain.

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POSITIVE POST IT DAY!

Caitlin Prater-Haacke was a typical high school student in Alberta, Canada until something atypical happened to her – cyberbullying. A hurtful message urging her to die posted on her Facebook feed. Instead of getting even; she got positive. In retaliation, she took to Post Its; writing a positive message for everyone in her school and hanging them on their lockers. Read more