Put on your walking shoes and try to keep up if you can!¬† This week, Concepts TV was in attendance at the 2015 International Home + Housewares Show to explore new business opportunities and strengthen existing relationships. ¬†Wow, what a time they had...
Joining more than 60,000 industry professionals in Chicago’s McCormick Place Exposition Center, the Concepts’ girls had a blast networking at the world’s largest marketplace of homegoods professionals!
Now, when I say big I mean big.¬† This is a serious tradeshow.¬† So big, in fact, the ladies had to split up to conquer it all!¬† As half of the team met with current clients to review existing business, the other half walked the showroom floor, checking out the newest trends in housewares.¬† There were hot new products and live demonstrations with professional chefs, like Emeril, Rachel Ray, and Paula Dean.¬† (Our very own Melissa almost fainted over this celebrity sighting!)
(Concepts' Melissa Heyrich poses with Paula Dean)
Not to mention there were scrumptious food samples.¬† (I heard Chef Tony’s cheese-stuffed meatloaf was to die for!)
(Concepts team taking a selfie with Chef Tony)
But it wasn’t just a fact-finding (and snack-finding) mission.¬† The ladies were also patrolling for products that would make great TV.
The inventor’s aisle proved to be a particular favorite.¬† ‚“It’s the newest of the new,” says Dana Conklin, Director of Production, Concepts TV.¬† ‚“These are the people who started from scratch.¬† Their products are their babies.¬† They have so much passion and they’re so eager to want to work with you.¬† You can feel the energy in the air!”
In addition to scouting new products, VP of Sales and Marketing, Kristy Pinand, gave a presentation entitled, ‚“How to Market a Product on TV”. ¬†Of particular interest was her case study on BeActive.¬† Concepts TV was hired by Top Dog Direct to produce the BeActive infomercial, which is currently the #1 spot in America!
‚“We saw the BeActive product exactly one year ago at the Houseware’s show.¬† Now, we have a #1 hit on our hands!¬† It’s truly exciting to share the success and knowledge of the product to eager entrepreneurs with their own inventions,” says Pinand.
Webmasterhttp://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2015-03-13 20:34:422019-06-14 13:42:39Concepts Attends 2015 International Home + Housewares Show
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