Get ready, America.¬† There’s a new spot on top.¬† Enter BeActive, the adjustable sleeve that naturally helps alleviate lower back pain.¬† This short form infomercial is climbing the charts with no signs of stopping!¬† DirayTV (the largest media buying agency in DRTV) just awarded Top Dog Direct (the direct marketer of BeActive) with the award for the #1 Media Roll-Out for Short Form Infomercials in 2014.¬† Translation?¬† It’s the #1 spot in America!...
More than 30 million Americans suffer from lower back pain and spend on average $50 billion a year to reduce the discomfort.¬† Flying off the shelves, BeActive provides an affordable alternative.¬† Since it hit the stores in Fall 2014, it has consistently been the top-selling DRTV item and now it’s being recognized as the most successful ‚“As Seen On TV” product in the nation.¬† Largely contributing to that success is the powerful marketing campaign, spearheaded by the commercial that is now ranked #1.
‚“We’re proud that DirayTV and the public have welcomed BeActive Brace into the marketplace,” said Top Dog Direct President, Bill McAlister.¬† ‚“This recognition shows that BeActive has taken over a spot formerly held by products such as Flex Seal and Snuggie.¬† BeActive Brace continues to grow and television airings are a testament to its success.”
Concepts TV was hired by Top Dog Direct to produce the blockbuster spot that has grown to become the mega hit of all time.¬† Combining 3D animation with compelling demos, slice of life broll, man on the street testimonials, and a chiropractor endorsement, the spot successfully introduces BeActive as a viable option to help ease the discomfort of lower back pain, buttocks and legs.
‚“We are delighted with the success of BeActive,” said Concepts President and Creative Director, Collette Liantonio.¬† ‚“As creatives, it’s rewarding when your vision speaks to people.¬† Collaborating with Tog Dog, we were thrilled with the outcome.¬† It’s a spot we’re really proud of.”
In fact, it’s such a monumental phenomenon, Concepts VP, Kristy Pinand, will be presenting BeActive as a case study¬† at the 2015 International Home and Housewares Show in Chicago next week.
BeActive was invented by Akiva Shmidman.¬† For more information or to watch the winning spot, please visit www.BeActiveBrace.com.
Webmasterhttp://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2015-03-06 17:34:582015-03-06 17:34:58Congratulations BeActive! You’re the #1 Spot in America!
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