About Concepts TV, Collette Liantonio, and The Staff
DIRECT MARKETING EXPERTS IN DRTV and INTERACTIVE WEB
Collette Liantonio – President
Collette Liantonio launched Concepts TV in 1983. With an MA in directing from New York University, Collette also attended Harvard University’s Owner/President Program. Collette is a licensed speech and dramatic arts coach and experienced in all aspects of public speaking and directing. Many of her Direct Response Commercials and Infomercials have become advertising legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow and The George Foreman Grill. Concepts TV won over 70 awards for hits like Go Duster, Better Pasta Pot and Finishing Touch. Our Direct Response clients include WD-40, Bissell, QVC, Novartis, Time Warner, Salton, and Conair. Collette has been recognized as “One of the 25 Most Influential People in DRTV,” and has served on the Electronic Retailing Association’s Board of Directors. Collette also co-founded the Broadcast Council of the Direct Marketing Association, and is a member of the Women Presidents’ Organization, The Women’s Business Enterprise National Council (WBENC) and the Woman-Owned Business Enterprise for New York City (WBE). Click here for more on Collette Liantonio.
Collette Liantonio launched Concepts TV in 1983. With an MA in directing from New York University, Collette also attended Harvard University’s Owner/President Program. Collette is a licensed speech and dramatic arts coach and experienced in all aspects of public speaking and directing. Many of her Direct Response Commercials and Infomercials have become advertising legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow and The George Foreman Grill. Concepts TV won over 70 awards for hits like Go Duster, Better Pasta Pot and Finishing Touch. Our Direct Response clients include WD-40, Bissell, QVC, Novartis, Time Warner, Salton, and Conair. Collette has been recognized as “One of the 25 Most Influential People in DRTV,” and has served on the Electronic Retailing Association’s Board of Directors. Collette also co-founded the Broadcast Council of the Direct Marketing Association, and is a member of the Women Presidents’ Organization, The Women’s Business Enterprise National Council (WBENC) and the Woman-Owned Business Enterprise for New York City (WBE). Click here for more on Collette Liantonio.
PRE-PRODUCTION - CREATIVE CONCEPTS, PREPARATION, and PLANNING
Kristy Pinand-Dumpert - Vice President of Sales & Marketing
As the Director of Production, Kristy garnered numerous Production awards. Her knowledge of a good production is the key to her success in sales. As Director of Sales Kristy has traveled internationally, working with clients on every aspect of infomercial production. Kristy’s great understanding of the Direct Response Industry allows her to assist clients in achieving a fully integrated campaign. Click here to read more on Kristy.
As the Director of Production, Kristy garnered numerous Production awards. Her knowledge of a good production is the key to her success in sales. As Director of Sales Kristy has traveled internationally, working with clients on every aspect of infomercial production. Kristy’s great understanding of the Direct Response Industry allows her to assist clients in achieving a fully integrated campaign. Click here to read more on Kristy.
Dana Conklin - Sales Associate
Since 1990, Dana has appeared in over 50 Concepts productions, including the original Bead Magic. Since 2005, Dana has worked as First Production Coordinator. Her strong production experience enables her to develop great creative proposals in her capacity as Sales Associate.
Since 1990, Dana has appeared in over 50 Concepts productions, including the original Bead Magic. Since 2005, Dana has worked as First Production Coordinator. Her strong production experience enables her to develop great creative proposals in her capacity as Sales Associate.
Laraine Lamicella - Director of Finance
Laraine is responsible for all new business development. She works hand in hand with clients to expedite contracts, schedules and financial issues. She also handles all of Concepts TV advertising, trade shows and certification.
Laraine is responsible for all new business development. She works hand in hand with clients to expedite contracts, schedules and financial issues. She also handles all of Concepts TV advertising, trade shows and certification.
PRODUCTION - LOCATION, STUDIO, TALENT and MORE
Cheron Walden – Producer
Whether it's a short form Direct Response Commercial, a 30 minute Infomercial, or a Pharmaceutical video, Cheron oversees all aspects of production. From crews, location scouting, auditions, and talent casting, Cheron will be your main contact during production.
Whether it's a short form Direct Response Commercial, a 30 minute Infomercial, or a Pharmaceutical video, Cheron oversees all aspects of production. From crews, location scouting, auditions, and talent casting, Cheron will be your main contact during production.
Eve Fusco- Director of Creative Services
Eve serves as Director of Creative Services. With an international background in art and design, Eve can help you determine your infomercial’s creative direction, including visuals for each shot, product layout, and storyboard execution. Eve works with Collette to write and develop a winning script. Eve has over 10 years of Direct Response experience.
Eve serves as Director of Creative Services. With an international background in art and design, Eve can help you determine your infomercial’s creative direction, including visuals for each shot, product layout, and storyboard execution. Eve works with Collette to write and develop a winning script. Eve has over 10 years of Direct Response experience.
POST-PRODUCTION - BRINGING IT ALL TOGETHER
Denise E. Aponte – Vice President
Denise has more than 15 years of commercial television production experience. As Vice President and Director of Post-Production, she has been with Concepts TV since 2000. During the post-production phase, Denise ensures that schedule and creative requirements are met. Denise manages every facet of post-production, including reviewing video footage and choosing voiceover artists. Denise’s Latina heritage and bilingual talents have been instrumental in marketing to the Hispanic Market through Spanish DRTV and Spanish Infomercials.
Denise has more than 15 years of commercial television production experience. As Vice President and Director of Post-Production, she has been with Concepts TV since 2000. During the post-production phase, Denise ensures that schedule and creative requirements are met. Denise manages every facet of post-production, including reviewing video footage and choosing voiceover artists. Denise’s Latina heritage and bilingual talents have been instrumental in marketing to the Hispanic Market through Spanish DRTV and Spanish Infomercials.
James Nolan - Vice President, Senior Editor
James Nolan is Vice President and Senior Editor at Concepts TV. For the past decade James has successfully delivered creative post for this Infomercial Direct Marketing Agency. From Concepts TV’s In-House Final Cut Pro HD and Avid suites, James has posted infomercial blockbusters, resulting in multiple Telly, Aurora, and ERA awards, including awards for Best Electronics Infomercial, Best Short-Form Producer, and Best Product. James’ spots have been featured on Late Night with David Letterman and in Newsweek. Click here to see James’ blog and the exciting projects he is working on.
James Nolan is Vice President and Senior Editor at Concepts TV. For the past decade James has successfully delivered creative post for this Infomercial Direct Marketing Agency. From Concepts TV’s In-House Final Cut Pro HD and Avid suites, James has posted infomercial blockbusters, resulting in multiple Telly, Aurora, and ERA awards, including awards for Best Electronics Infomercial, Best Short-Form Producer, and Best Product. James’ spots have been featured on Late Night with David Letterman and in Newsweek. Click here to see James’ blog and the exciting projects he is working on.
Jon Gregory - Editor/Graphic Designer
Jon brings more than 15 years of Graphic Design experience to this New Jersey Infomercial Agency. Jon’s creative eye is vital to editing award winning commercials and infomercials. He oversees Concepts TV’s E-Commerce division and works hand in hand with clients to design a winning Direct Marketing Website. Jon also creates logos and packaging design for many of our top clients.
Jon brings more than 15 years of Graphic Design experience to this New Jersey Infomercial Agency. Jon’s creative eye is vital to editing award winning commercials and infomercials. He oversees Concepts TV’s E-Commerce division and works hand in hand with clients to design a winning Direct Marketing Website. Jon also creates logos and packaging design for many of our top clients.
CONCEPTS TV - WEST COAST OPERATIONS
Jon Calderaro - Director of West Coast Operations
Jon has managed Concepts TV West Coast productions in Los Angeles, California since 1998. Jon’s keen eye for quality talent has brought Concepts exceptional success in casting Direct Response Television Commercials. Jon’s duties range from hiring crews and choosing shoot locations to coordinating every West coast shoot.
Jon has managed Concepts TV West Coast productions in Los Angeles, California since 1998. Jon’s keen eye for quality talent has brought Concepts exceptional success in casting Direct Response Television Commercials. Jon’s duties range from hiring crews and choosing shoot locations to coordinating every West coast shoot.
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