New Jersey Infomercial Production Company Agency Continues Winning Traditions


From Sumo Wrestlers to Fashionable Pajamas, Concepts TV Has Done it All

BOONTON, New Jersey (November, 2011) – Concepts TV Productions Inc. has yet again proven themselves to be experts in the Direct Response Television industry. With a reputation for Infomercial and Direct Response Short form his, the award winning agency continues their winning traditions by adding multiple awards this year. Recent honors include:

  • Bronze Telly Awards for Pajama Jeans, Furniture Fix and Total Pillow by marketer Hampton Direct, Pay Anywhere by marketer North American Bancard and the Clean Step Mat by Ontel Products.
  • Gold Aurora Awards for Furniture Fix by Hampton Direct and Jim Cramer’s Action Alerts Plus by
  • ‚ÄòBest Short Form, People’s Choice' for Pajama Jeans by Hampton Direct as well as ‚ÄòBest Short Form for Under $50,000’ (Pajama Jeans) at The 2011 Moxie Awards.

While winning never gets old for Collette Liantonio, Founder of Concepts TV, the thrill is in watching a project grow from conception to completion. ‚“It’s the variety of projects that makes me love this business!” exclaims Liantonio. ‚“One moment, we are filming models as they strut their stuff in fashionable Pajamas Jeans, the next moment we are asking 600 lb. sumo wrestlers to test out housewares products like ‚“Furniture Fix”. ‚“It’s all fun and it keeps things fresh.”

Concepts TV is a New Jersey based Direct Response Television production agency that focuses on Long Form and Short Form Infomercials, brand building commercials, website development, social and corporate media. By applying their expertise in the DRTV industry, the production company has generated billions of dollars in sales for their clients. Founded by Collette Liantonio in 1983, Concepts TV has produced commercials and infomercials for wide range of products including Pajama Jeans, The George Foreman Grill, The Amish Heat Surge Fireplace, The Total Pillow, and many more. To learn more about Concepts TV Productions, visit, or follow them on Facebook, and Twitter, #ConceptTV.