Live video rose to popularity in the 1980’s with the invention of QVC. 30 years later, there is a new live video player in town and it’s ready to promote products all across its platforms. Facebook Live has been around for a year and a half and it has shown its value to thousands of brands around the world.
Is Facebook Live the new QVC?
QVC has already adapted early to the Facebook Live platform, utilizing Facebook to sell their products digitally. 30 years ago, it was rare for an inventor to have the ability to sell his or her products on QVC. Now, everyone has the ability to stand on stage with Facebook Live. Inventors and companies from all over the world have the capability to digitally share their products on the web.
Facebook has a specific algorithm for what shows up in your newsfeed. Facebook is trying to overtake the digital video giant YouTube, therefore Facebook is prioritizing video and specifically live feed for newsfeeds. This means, if you broadcast on Facebook Live, you have a higher chance of someone seeing your content vs. a post with a photo.
In addition to converting sales, Facebook Live has the ability to tell marketers exactly where their digital dollars are going. Facebook insights have the ability to tell you exactly how many views there were on your video, the demographics of those views, and which views converted to a click.
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