Here are 5 ways why medical animation is necessary for any healthcare marketing campaign.
1. Pictures Will Always Beat Text for Retention
Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.
2. Viewers Can Understand Animation Very Easily
Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.
3. Animation Makes a Bigger Impact
Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.
4. 3D Medical Animation Can Be Used to Explain Surgical Procedures
A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.
5. Animation Can Be Used to Show How to Properly Use a Drug
The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.
In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.