In 2017, people are turning off their TV’s and consuming the majority of media on their phones and computers. While traditional television advertising is changing, online video offers advertisers a whole new way to reach potential customers. One of the largest platforms for advertisers to market themselves is on social media.
According to the Cambridge Network, “social media platforms are the perfect place to showcase pre rolls and teasers to create buzz, start a conversation about your brand.” With individuals consuming nearly two hours a day on social media (Cambridge Network), there is a huge opportunity for brands to appear in that large window. Pre-roll on YouTube videos (the short advertisement before the YouTube video) or sponsorships in influencer marketing campaigns are the way to go for commercials in 2017.
Viewers are no longer passively consuming commercials like traditional television. With social media and online video, audiences are asked to like, comment, and share content that they deem worthy. For the scrolling generation, this means that brands need to stand out with an eye-catching cover photo and captivating first few seconds. It is easier than ever to click away from an advertisement so make sure that your videos are share-worthy.
The advertising world has long used testimonials to boost reputability of a product and that is more important than ever in 2017. With websites like YouTube, Google Reviews, AirBnb, and Yelp, these video testimonials are building first person brand trust amongst consumers.
Concepts Video specializes in share-worthy videos and testimonials. Reach out to us for your quote today! Lauren@conceptstv.com.
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.