As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use.  This report predicts that it would take one individual 5 MILLION YEARS to watch the amount of video that is reported to shared globally each month by 2020. This statistic has caused leading experts around the globe to predict that video is the medium of the future. With these colossal predictions, brands will need to spend more time developing video content for their customers and viewers if they want to stay current on the state of video. Let’s take a detailed look at how video content affects SEO and brand strategy.

How Video Content Affects SEO

When used correctly, video content can have a hugely beneficial effect on your site’s search rankings. Video is currently an underused medium, which means that you can get one step ahead of your competitors by including it in your brand strategy.  Numerous brands are increasing their SEO rankings through “backlinking” to their videos.  One of these very successful SEO videos was created by the company, Dollar Shave Club.  This video had nearly 100k backlinks to it within a year of its posting.  What does this mean for SEO?  Google and other search “bots” will see these 100,000 backlinks and rank the site #1 in it’s search results.  

Additionally, videos can be very engaging for visitors to your site, encouraging them to stay and learn more about your brand, rather than hitting the back button and adding to your bounce rate statistics. Video is also highly shareable, which means it can help you generate buzz on social media. By constantly publishing interesting, useful videos, you can increase the number of people linking to your site, which has a direct effect on your site’s position in the search engine results pages. Along with social media platforms like Facebook, it is recommended to publish all videos to YouTube since Google ranks YouTube videos highly in its search results, allowing you to reach a wider audience.

It’s Easy to Get Started With Video Content for SEO

You don’t have to be a Fortune 500 company to create great video. In fact, even small businesses can create meaningful and engaging content.  Firstly, it’s important to understand what would be beneficial for your customer.  Is your target market potential customers looking for more information about a product, existing customers looking for how-to videos, or something else?  One great example of a company relating to existing customers is DJI’s tutorial videos.  Their product, the Mavic Pro Drone, doesn’t have any owner’s manual in the box.  All their videos are “how-to” videos that can be found online.  Since every new customer is likely to watch all of their videos, this increases their SEO rankings as well and in-turn generates more customers.

For a great example of a video relating to potential customers, take a look at this short-and-sweet video from pharmacy group Smart RX Systems.  This video helps educate potential customers and consumers on this cutting edge product without boring them with pharmaceutical jargon.  This video is a great use of animation as it simplified a complicated product for its viewers.  

Concepts Video Can Help

Video marketing takes a multi-prong approach and thus, it’s a good idea to get help with your first foray into video marketing. Concepts Video can help you develop a video content marketing strategy that works in harmony with your SEO goals and overall brand vision. Why not get in touch today to see how we can help?