The Electronic Retailing Association’s 2016 D2C Convention featured The Moxie Awards Gala, akin to Oscar Night for the Direct Response/Infomercial world. Luminaries from Direct Response Marketing attended and received awards for the most successful DR campaigns of 2015/2016. Interspersed throughout the Gala dinner were various videos, some highlighting the industry’s philanthropic work, while others touched on creative trends. One standout video at the Gala was ‚“DRTV Zombie Dance 2016,” a dystopian thriller where DR influencers transfigured into Zombies.

Concepts TV Productions, who produced the video, along with Marketing Maven, ERA, Swipe Payment Solutions, Marc Gill, Ideal Living, Guthy-Renker, Bluewater Media, and THOR Associates, tapped into THE UNDEAD with Zombie-centric submissions. Check out the video:

These DR Marketing companies dolled themselves up as Zombies and Zombified their DR products. The result was flesh-eatingly perfect!