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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

 

Concepts Video is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.

 

The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.

 

There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.

 

The Concepts Video Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.

 

http://www.njadclub.org/awards-2/hall-of-fame/

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Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.

Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.

online-marketing-concepts-video

Laser Targeting

It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone’s life?

Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you’ll be able to write and film video content which captures their attention and makes them feel like you’re speaking directly to them.

Smart Marketing

The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media videos, accounts, and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.

Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.

Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.

social-media-online-marketing

Engagement

Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.

Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.

Ongoing Optimization

Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.

There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.

Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.

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Video Marketing Is As Easy As “Lights, Camera, Action!”

Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content.

According to an article in Forbes, “at least 60% of consumers are watching branded videos on social media daily.” Forbes continued to say, “76.5% of professional marketers and SMB owners have found that using video has had a direct impact on their bottom lines.”

concepts-video

Forbes has a few recommendations for those looking to break into video marketing:

“Your message is the same:” Small business owners need to convey their unique selling points of their company and products. Focus on the story and the rest will come together.

“Sharing your content is easier:” Small business owners don’t need to fight the big guys for advertising space any longer. SMB’s can reach customers through email marketing, websites, and social media.

Easy to use video editing software: You don’t need to have a professional editing suite or Final Cut Pro to make engaging videos. Software like GoPro Quikstories, Facebook Live, and iMovie make it easy for the layman to create movie magic.

 

Sources

Hsiao, Jason. “Why Video Marketing is Easier Than You Think.” Forbes. 3 Oct 2017. https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/03/why-video-marketing-is-easier-than-you-think/2/#143db4de50ac

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5 Rules for Online Video Marketing

With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an art to video production. Here are 5 rules for online video marketing.

Have a USP: A unique selling point, or USP, is key to any campaign. What makes your product or your video unique? For example, if you’re selling a bra through video, what makes your bra stand out from the rest? Does it stick on and not require any straps whatsoever? Does it produce unparalleled cleavage? Figure out what your unique selling point is in one sentence and sell it!

Demo, demo, demo!: If you’re producing video content, remember one key idea: “Show, don’t tell.” Any salesman can talk about how great his or her widget is, but the great salesperson can show you. Concepts Video is king at unforgettable demos such as the Veggetti, Wonder Hangers, and BeActive. Wow your audience with a jaw dropping demo right from the beginning of your video and repeat it again and again.

online-video

Subtitles: Because most viewers are now consuming video content on a computer or via their phones, it’s important to place subtitles in the video. If someone is scrolling through his or her phone in a waiting room, in the office, or even in bed, they’re not watching the video with sound. While the visuals are key for online video marketing, you’ll still want to have your audio in a lower third closed caption.

Cover Photo: As consumers quickly scroll through their feeds, the only thing that stops them is something that is eye-catching. Make sure to have a professional photo that is bright, clear, and captivating as your cover.

CTA: Ultimately, your online video should have a clear call to action to convert your viewers into customers. Be sure to have some type of instruction that provokes a response in your audience such as “visit www.XYZ.com,” “call now,” or “click here.”

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Great Ideas > Big Budgets

Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass market.

Social Media

Social media marketing is low cost compared to television advertising. While there are still social media advertisements, the cost of entry is extremely low if not free. For example, if an inventor wants to get their product in front of their target market, they can look to Instagram. If said inventor created a lipstick line that lasts for 8 hours, this inventor or company could target “micro-influencers” to post about the lipstick. These micro-influencers are individuals that have up to 100,000 followers with a highly targeted and engaged audience. If this inventor was to pay 10 micro-influencers, they might spend maximum $10,000. If this inventor were to try to get his or her product on television, they would be looking upwards of $100,000.

social-media

Online Video

YouTube and Facebook have been enormously successful online video platforms for digital advertising. While television normally relies on high production value 30 second to 2-minute advertisements, YouTubers tell a relatable story without massive production dollars. While there is no guaranteed formula for a hit, viral videos and online video are much more cost effective than a traditional television advertisement.

Sources

https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/06/key-digital-marketing-trends-to-prepare-for-in-2017-2018/#60053d735d1b

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Marketers Shifting TV Budgets to Social Media

Television has been the cash cow for advertising budgets for over 50 years. However, for the first time ever, digital advertising usurped television advertising spends in 2016. Now, big brands are turning to social media and the digital world to market their products.

As a new medium becomes king, there becomes a new way that its followers consume the message. In the digital world, the majority of individuals, specifically those in the younger generations, consume their content via their smartphones. As content consumption shifts to social media and smartphones, brands must adapt and transfer their marketing budgets towards new applications and methods of distribution.

social-media

Deep Patel of Forbes says, “Marketers need to focus on building social media campaigns that are mobile, diverse and realistic.” Patel recommends that advertisers abide by five marketing mantras:

  1. Invest in Interactive Technologies: Brands can develop their own collaborative applications that require interactivity with potential customers.
  2. Feature Diverse and Gender-Neutral Subjects: Social media is the anti-Fox news. The younger generation is shifting away from traditional TV binaries and they want more liberal-focused content.
  3. Analyze Brands Gen Zers Already Love: There are certain brands that are ahead in the content consumption race including YouTube, Revolve, and Nike. Study the social media content the experts are creating and what platforms they are utilizing.
  4. Select Social Media Platforms Wisely: While Facebook is a major moneymaker for brands; Gen Z is shifting towards Instagram and Snapchat. Brands need to take inventory of their key demographic and create content on that specific demographics social platform.
  5. Include Paid Elements to Accelerate Engagement: While organic content is important, brands need to pay to play in the world of social media. Digital advertisers need to keep in mind that Gen Z and the digital generation connect with “real people in real situations” instead of the cookie cutter image on traditional television.

Source

Patel, Deep. “5 Tips for Creating Social Media Campaigns for Gen Z.” Forbes. 12 Aug 2017. https://www.forbes.com/sites/deeppatel/2017/08/12/5-tips-for-creating-social-media-campaigns-for-gen-z/#7f6a36bf5901

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Multi-Camera Shoots to the Masses

Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.

According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”

concepts-video

Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.

At Concepts Video, we specialize in multi-camera shoots for online video, television, and corporate videos.

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Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.

Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.

online-marketing-concepts-video

Laser Targeting

It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone's life?

Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you'll be able to write and film video content which captures their attention and makes them feel like you're speaking directly to them.

Smart Marketing

The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.

Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.

Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.

social-media-online-marketing

Engagement

Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.

Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.

Ongoing Optimization

Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.

There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.

Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.

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The Best Use of 10 Seconds: Extra Short Video Marketing Tips

The Best Use of 10 Seconds: Extra-Short Video Marketing Tips

Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you need to make the best use of your time. Here are some tips that will help you get the job done in 10 seconds or less.

Improvise

This goes against all the marketing advice you've heard in the past, but today's consumers prefer improvised content — or at least content that feels improvised. Keep your clips simple, using minimal scripting and no special effects if you want to grab your viewers attention quickly. Authentic improvisation is always best, but if you fake it, make sure it looks and feels like the real thing — because today's consumers are smart and they can tell the difference.

Why this works: Your viewers want you to be real. Today's consumers don't have time for advertising if it's not genuine; they simply don't trust heavily edited commercials. When you share improvised content, viewers feel more connected to your brand because you're including real people, just like them.

Don't Tell the Whole Story

One of the best approaches with a 10-second ad is to treat it like an elevator pitch. Grab your viewers attention with the most compelling message you can create. Leave the viewer with a sense of curiosity, a compulsion to know more about your brand. Then offer additional info through a longer video link, email signup or blog post.

Why this works: A person's attention span is fairly short, but it's even shorter when they're watching an ad. That's an issue when you can't present all the important information in less than 10 seconds. By providing just a snippet of information that intrigues your viewers, you're opening up more opportunities to show them the whole story at a later time.

Form an Ongoing Connection

As with all marketing efforts, the deployment of your extra-short videos may be the most crucial aspect of the journey. With 10-second videos, you shouldn't focus on a "one and done" approach. Instead, create an ongoing connection with your viewers by offering multiple extra-short videos over a significant length of time (the indefinite future is your best bet). You have lots of media options available for this type of advertising. Create an Instagram account, and use the Story feature. Tell your viewers to follow you on Snapchat, or utilize the paid marketing capabilities there. Even YouTube has a six-second video format called Bumper that's great for connecting to an audience.

Why this works: You've heard it before, and you'll hear it again: Social media is prime real estate for marketing. Young consumers practically demand it, and the under-30 crowd is a huge percentage of the population. Today's buyers want real-time videos, authentic updates and brands that create ways to connect. When you offer these connections, you're grabbing viewers who feel more loyal to your brand because you're genuine.

Final Thoughts

Short video marketing is a great idea, and they can add a huge boost to your sales when you make the most of the 10 seconds or less approach. Don't be dissuaded by the new format. There are platforms already available for the short video format — just waiting for you to jump in. After all, marketing should always focus on the next big thing, and extra-short videos are it.

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How to Boost Your SEO With Video Marketing

As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use.  This report predicts that it would take one individual 5 MILLION YEARS to watch the amount of video that is reported to shared globally each month by 2020. This statistic has caused leading experts around the globe to predict that video is the medium of the future. With these colossal predictions, brands will need to spend more time developing video content for their customers and viewers if they want to stay current on the state of video. Let’s take a detailed look at how video content affects SEO and brand strategy.

How Video Content Affects SEO

When used correctly, video content can have a hugely beneficial effect on your site’s search rankings. Video is currently an underused medium, which means that you can get one step ahead of your competitors by including it in your brand strategy.  Numerous brands are increasing their SEO rankings through “backlinking” to their videos.  One of these very successful SEO videos was created by the company, Dollar Shave Club.  This video had nearly 100k backlinks to it within a year of its posting.  What does this mean for SEO?  Google and other search “bots” will see these 100,000 backlinks and rank the site #1 in it’s search results.  

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Additionally, videos can be very engaging for visitors to your site, encouraging them to stay and learn more about your brand, rather than hitting the back button and adding to your bounce rate statistics. Video is also highly shareable, which means it can help you generate buzz on social media. By constantly publishing interesting, useful videos, you can increase the number of people linking to your site, which has a direct effect on your site’s position in the search engine results pages. Along with social media platforms like Facebook, it is recommended to publish all videos to YouTube since Google ranks YouTube videos highly in its search results, allowing you to reach a wider audience.

It’s Easy to Get Started With Video Content for SEO

You don’t have to be a Fortune 500 company to create great video. In fact, even small businesses can create meaningful and engaging content.  Firstly, it’s important to understand what would be beneficial for your customer.  Is your target market potential customers looking for more information about a product, existing customers looking for how-to videos, or something else?  One great example of a company relating to existing customers is DJI’s tutorial videos.  Their product, the Mavic Pro Drone, doesn’t have any owner’s manual in the box.  All their videos are “how-to” videos that can be found online.  Since every new customer is likely to watch all of their videos, this increases their SEO rankings as well and in-turn generates more customers.

For a great example of a video relating to potential customers, take a look at this short-and-sweet video from pharmacy group Smart RX Systems.  This video helps educate potential customers and consumers on this cutting edge product without boring them with pharmaceutical jargon.  This video is a great use of animation as it simplified a complicated product for its viewers.  

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Concepts Video Can Help

Video marketing takes a multi-prong approach and thus, it’s a good idea to get help with your first foray into video marketing. Concepts Video can help you develop a video content marketing strategy that works in harmony with your SEO goals and overall brand vision. Why not get in touch today to see how we can help?

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Marketing to Millennials

While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In this recent article, Oren Boiman discusses how important video marketing is for any company.  

Per Oren,

“There are countless reasons why video should be central to your marketing strategy. The biggest one is that the millennial generation does not grant trust easily, nor to many. Video fits with the way millennials experience the world: highly visual, easy to consume, personal and experiential.”

This means that video marketing and video content are becoming more important than ever.  With this increased screen time and resistance to “old school” ads like billboards or pop-up ads, video content is becoming critical for any brand.  If you want to get a portion of the millennials spending on your product, then video content should be a chief component of your marketing spend.  

Marketing to Millennials with instagram VideoHow can companies react?  Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”

This means brands need to look outside the normal video content of commercials or web videos.  Videos like “Tasty” food videos, how-to videos, and product review videos are all great ways to get product in front of the eyes of customers.  At Concepts Video, our in-house studio allow us to shoot any needs for our customers; kitchen shots, white cyc, or on-site video.  Our in-house editing suite allows us to turn projects around quickly to keep up with the attention span and changing consumer landscape of millennials.

Like Oren said, “In the end, the process of finding your video strategy is much like buying a house.” At Concepts Video, our expert Creative Team can help craft and develop a winning video strategy for any brand.

See the rest of the article Here

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The Best Video Marketing Trends for 2017

Our social stories of 2016 have come and gone and we’re full “stream” ahead into 2017. While social media trends seem to be shifting by the minute, there is one category that has firmly planted itself across all of our platforms and that’s video. 2016 has proved that the world of video marketing is growing at an exponential rate and marketers are trying to get a “reel" piece of the video investment puzzle.  Video marketing is one of the best ways to create awareness and generate new sales. Let’s take a closer look at why video marketing is well on its way to becoming a big business player in 2017.

 

Facebook Video

The current question in the world of social media is, “who will be the video King?” Youtube reigned for multiple years, but now with Snapchat, Instagram, and Facebook all battling for the crown, creators and brands are constantly testing new strategies and platforms to see which platform will deliver the best return.  At this point, Facebook and Instagram’s algorithms are prioritizing video over all other content with live video as first and foremost in feeds.  What does this mean for big companies like Merck, Johnson & Johnson, Ford, and General Mills?  It means more user generated content. For example, Cheerios is using videos from a popular vlogging family with quadruplets baby girls.  This video shows the 4 girls making a big mess in the family room as they dump the entire box of cereal onto the family room floor.  It’s unknown if this is a sponsored post, either way it’s an entertaining video that features the product without feeling like an ad to the viewer.

 

Live Streaming

Many brands are developing live video strategies for 2017 for Facebook, Instagram, and Twitter.  The problem is that most companies don’t have an in-house production team and thus are struggling to get regular content while working on their day to day tasks.  Ford had a successful campaign where they hired a rugged actor to create a Facebook live video highlighting the backup camera of their new trucks. Ford was able to have an authentic video of their product that wasn’t overly produced. Since this didn’t look like a normal commercial, viewers didn’t click off of it like they would a normal commercial. This Ford video had the feel of a personal friend showing the consumer his new truck.  There wasn’t a huge camera crew or an expensive Red Camera rental. The Ford commercial was entirely shot with a hand held phone. At Concepts Video our Social Media team can offer strategy development and filming for live video feeds.

 

How-to Videos

As people continue learning everything online, companies will begin to move their how-to videos where the eyeballs are - online.  Youtube has become the place for “unboxing” and review videos.  These videos not only help customers with questions about how to use a product they also convert potential customers into actual customers by thoroughly informing them before they buy.  From drones to doll houses, every product has some type of unboxing video.  Some popular Youtubers gain most of their followers solely through unboxing and review videos.  Brands are tapping into this by sponsoring or giving product to these influencers, who can guarantee that a certain number of people will watch their influential videos.  Other companies create their own how-to videos so that they can control the creative aspects of the video.  

 

Drone Video

Drone video can make any amateur video look like a professionally produced studio movie.  Drone video allows users and producers to capture breathtaking shots for a fraction of the cost.  At Concepts Video, our drone team is constantly testing the limits of our drones.  The usage of drones can be used for more than just a tropical travel video.  In the first years of consumer drone, it was difficult to fly drones indoors with even the best of pilots. Now with new drone sensor technology, even a beginner can fly indoors (Assume at your own risk).  This will make it easier to get establishing shots of factories, homes, gyms, or even office space to use in promotional footage.

Best video marketing trends Drone Video Drone Video for your Campaign

More Mobile

While we all love watching a movie on the big screen, most of us are spending more and more time on the small screens, aka our phones.  This means that marketers need to ensure that their video content is mobile friendly.  Most customers’ days are filled with an overwhelming amount of content.  Video content is like a breath of fresh air to consumers.  Eye catching videos like Tasty videos where recipes are simplified to a short 45-second video are a great example of this.  At Concepts Video, we created short simple foodie videos for the Clever Cutter which helped build brand engagement and earned nearly 4 million views.

 

More Influencer Marketing

With the ever-growing amount of content and advertisements, it's difficult for brands to get in front of consumers without appearing like an ad. Influencers are becoming more and more powerful with Brands and consumers. Consumers look to influencers for product recommendations and new brands.  One easy way for brands to connect with influencers is through influencer agencies like Hire Influence & TapInfluence.  These agencies make it easy for Brands to connect with a very specific audience even with a small budget.  One of the best ways to make a product known is through a “social bomb.” This is where a brand contacts multiple influencers and has all of them release announcements about the specific product on the same day.
Best video marketing trends Influencers

 

Importance of Video for SEO

Videos continue to be a key component of any SEO strategy.  Since Google owns YouTube, Google will prioritize YouTube videos in its search results, which is why having your videos showcased on Youtube is always a good idea for your video strategy. The more times you show up in a search, the higher chance you have of converting someone to a customer. Brands and companies will benefit from having fresh video content online.  It’s also important for brands to monitor online video content.  If users post a negative review, it’s important that the brand respond to any issues in the comments. Social media and video marketing are not just a “set it and forget it” method, they involve a level of customer service and user interaction.

 

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