by Collette Liantonio, President, Concepts TV Productions
With a maximum of one minute plus 40 something seconds of sell time, literally every second counts. Select an experienced short form, producer who knows how to make the most of those precious selling moments. The experts rely on a proven foimula with a problem/solution approach. Different products require different formulas. Gadgets, Books, Magazines or Beauty Aids each have different formulas. But all formulas create the urgent need to “Act Now.” Media rates are deeply discounted and traditionally bought on the basis of proven past performance. Choose a media buyer who has managed successful short form campaigns.
When To Use Short Form
To sell products with a price point of twenty dollars or less
To sell products with higher price points with a payment plan
To drive retail campaigns
To generate leads
To test price points and premiums
To test retail markets
To drive direct mail and print campaigns
To create brand awareness in a cost effective manner
To distribute samples or free offers
Why Use Short Form?
1. Test More Efficiently
Price Testing, Offer Testing, Premium testing are all accomplished more efficiently in terms of time and money.
2. Drive Retail
Spot campaigns drive retail sales better than any other medium. It’s the preferred length to achieve the frequency and reach necessary for retail sales momentum
http://conceptstv.com/wp-content/uploads/2018/06/logo.png00Webmasterhttp://conceptstv.com/wp-content/uploads/2018/06/logo.pngWebmaster2010-07-01 15:15:022010-07-01 15:15:02The Right Producer - The Right Media Buyer
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.