The “Secret” is Out: VP at Concepts TV Gives Successful Presentation at Housewares Show
BOONTON, N.J. (March 31, 2014) – At the 2014 International Home and Housewares Show where over 60,000 industry professionals gathered, Kristy Pinand-Dumpert, Vice President of Sales and Marketing for Concepts TV, had the privilege of giving a presentation to her peers. Entitled, “DRTV’s Dirty Dozen: Top TV Tips for Successful Products,” Pinand-Dumpert gave away the secret tips and tricks of running a successful direct response campaign in Chicago’s state-of-the-art McCormick Place Exposition Center.
“There’s a natural marriage between DRTV and the housewares industry, since ultimate sales are covered at point of purchase in retail,” said Pinand-Dumpert. “Concepts TV is one of the leaders in Housewares and Housewares is the biggest category in DR, so it was such an honor speaking at this year’s show. I was very excited to be a part of it.”
Pinand-Dumpert’s presentation left a lasting impression on the audience. Many inventors commented that they wished they had known her secrets beforehand; she would’ve saved them a lot of money. One, in particular, commented, “I knew a movie producer and used him to produce my spot. I chose not to work with experts and it cost me a fortune.” He was among the many who requested a transcript of her presentation.
The International Home and Housewares Show took place from Saturday, March 15th through Tuesday, March 18th. This annual event features 2,100 exhibitors from 34 countries. For buyers, retailers, wholesalers, and agents around the world, this is their opportunity to join the largest marketplace of homegoods professionals to forge new partnerships while strengthening existing ones.
Kristy Pinand-Dumpert has over 13 years of experience in DRTV and was recently honored as DRMA’s Member of the Year. For a copy of her presentation, please contact Concepts TV.
Concepts TV Productions, based in Boonton, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Its direct marketing expertise has helped our clients achieve billions of dollars in sales. Many infomercials have become direct response television legends as a result of outstanding sales success.
http://conceptstv.com/wp-content/uploads/2018/06/logo.png00Rachel Leskanichttp://conceptstv.com/wp-content/uploads/2018/06/logo.pngRachel Leskanic2014-03-31 16:38:192014-03-31 16:38:19The "Secret" is Out on Patch.com!
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.