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Vegas, Baby!

The summer is winding down and while most people are sad to see their weekends at the beach come to an end, everyone in the Direct Response industry is gearing up for the biggest trade show of the year – ERA D2C Las Vegas!

Electronic Retailing Association D2C Las Vegas is a four day non-stop networking, deal making and business development trade show, which averages about 3,500 attendees each year. The D2C convention attracts some of the most influential decision makers in the industry including CEOs from the leading marketing companies, presidents from esteemed agencies, and all of the direct response VIPs in the business.Vegas, Baby (2)I’m Lauren Fahey, the Sales and Marketing Coordinator here at Concepts TV Productions where customer relations are my top priority. Every year at ERA D2C Las Vegas, I look forward to catching up with our repeat and existing customers, as well as building new relationships with prospective clients. With back-to-back meetings all week, I’m responsible for maintaining our color coordinated schedule, which includes all of our meetings, client dinners, and panel discussions for the duration of the trade show. (This is where my neurotic organizational skills really come in handy!) Everyone at Concepts TV pitches in at our booth, #310. Whether meeting with clients, walking around the show floor, or listening in on some of the panels, everyone is more than eager to learn more about the industry. I truly enjoy attending the seminars and always learn something new each year. With people becoming more and more involved in the digital side of media, the ERA D2C Las Vegas trade show is a great opportunity to listen and learn from many of the veterans in the DRTV industry.

Vegas, Baby (1)The Moxie Awards Gala is our industry’s Oscars and always held on the last night of the show. (This year, the gala will be on Thursday, October 8th). Concepts TV has won countless awards and just last year took home the statue for “Best International DRTV Campaign” for MaxiClimber! The real excitement of the night was when Concepts’ own Collette Liantonio was honored with a Lifetime Achievement Award. Her speech was both inspirational and entertaining. I even received a shout out for bringing her to ‘Thunder From Down Under’ the night before! (After all, what better way to show your boss your appreciation than by bringing her to see beautiful Australian men?)

October 5th will be here before you know it, so feel free to reach out to me to setup a meeting with us at our booth, #310!

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