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Video Marketing Trends to Look Out for in 2018

This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends.

Live-streaming for example, has become more and more dominant in marketing a brand’s product or service. Many social platforms have been adopting this some-what “new” form of video to provide consumers – in “real” time – content and ideas that they are looking for. According to Business2Community, “People spend 3x longer watching video which is live compared to pre-recorded video,” making it obvious that live streaming is a trend in which marketers need to participate.

Of course, Virtual Reality has been around for quite some time now, but most companies don’t have access to such an advanced technology. More and more VR products are hitting the market that are more affordable and user friendly. Facebook for example released their new VR headset – Oculus Go – and has been introduced as the easiest way for marketers to incorporate VR into their marketing strategy.

You know the saying, “don’t be such a square”? Well, square is in. According to Business2Community, “There are over 80% of people now consuming video through their mobile in particular through social media apps…statistics show that compared to horizontal videos, square footage occupies 78% more space in the Facebook News section and receives a higher percentage of engagement,” and therefore, social media formats are shifting to an image or video aspect ratio of about 2:1 in order for optimal viewership.

Quora – now the topdog of Q&A – is the perfect hub for How-To videos. Quora is the latest platform to hop on this trending craze. Anyone who has access to the internet always has questions to ask and Quora is there to answer them – visually. The original, text focused Q&A masters, “Yahoo Answers,” has diminished because of Quora’s visually appealing model. According to Animaker, “They are also better equipped to answer How-To questions as it works on a Q&A model. Moreover, video answers are directly relevant to real life questions people are searching for. All these factors can permanently steal all the How-To video traffic from Youtube”.

Instagram stories, Snap Chat stories, Facebook stories and even Whatsapp stories have a new competition – Reels – YouTube’s own version of video stories. Inspired by Snap Chat’s stories, Reels won’t be exactly the same; creators will be able to make multiple reels (stories) that won’t expire whereas on other platforms, they expire after 24 hours.

It’s time to get in the habit of acquiring new habits. Video Marketing is essential to a business’s marketing strategy and by visually representing a brand is far more engaging than just reading about it. Most consumers turn to social media platforms for appealing ads, so it’s time to take action, time to be a part of these trends, time to succeed, and Concepts Video can help you get there.




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