American Entrepreneurship Today

‚“I’m Not Dead Yet!” Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award

co accepting LAA award

For Immediate Release:

BOONTON, N.J. (October 17, 2014) The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award. Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. 18, 2014 at the Wynn Las Vegas.

‚“I am honored and humbled to be this year’s recipient of the Lifetime Achievement Award,” Liantonio says. ‚“It has been a great privilege to be a part of the DRTV revolution, and to work with so many talented clients and vendors whom I now view as family. I am proud of our history and excited for our future.”

The Lifetime Achievement Award goes to a member of the association whose work is acknowledged by colleagues and the public as having a visible impact on the industry. Past honorees include Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.

‚“Collette Liantonio is an innovator in every sense of the word,” says ERA president and CEO Julie Coons. ‚“She has not only helped to elevate direct response marketing through her creative contributions, but as a highly successful entrepreneur and thought leader, she has helped pave the way for women to grow and prosper in this industry.”

Indeed, in her acceptance speech, Liantonio humorously recalled some of the trials and tribulations she has encountered as a female entrepreneur in a man’s world including a potty-training toddler who interrupted a sales meeting to show Mommy her new accomplishment. ‚“I clapped My potential clients clapped We didn’t get the job.”

Those bumps in the road only made Liantonio more determined as she went on to build an infomercial dynasty.

Since launching Concepts TV Productions in 1983, many of her DR spots and infomercials have become legends, such as Ambervision, Bedazzler, Pajama Jeans, Contour Pillow, and the George Foreman Grill. Some of her latest hits include BeActive, Veggetti and Cat’s Meow. Concepts TV has won more than 150 awards, and their spots have featured celebrities such as Montel Williams, Joe Namath, Wayne Gretsky, Arnold Palmer, and Fabio.

But as Liantonio infamously stated in her speech, ‚“I’m not dead yet. I’m having way too much fun and the best is yet to come ”

Liantonio was recently named among the 25 Most Influential People in DRTV, and one of the Top 150 Leading Women Entrepreneurs by New Jersey Monthly. She serves on the Editorial Advisory Committee (EAC) of Electronic Retailer, and has served twice on the ERA’s Board of Directors. She is also a member of the Women Presidents’ Organization (WPO), the Woman’s Business Enterprise National Council (WBENC), and the Women-Owned Business Enterprise for New York City (WBE).

Concepts TV Productions, based in Boonton, N.J., is one of the world’s most experienced producers of commercials and infomercials. Inspired by our motto, ‚“hit after hit,” we are dedicated to developing and producing the most profitable and dynamic Direct Response and Brand Response commercials for our clients. We pride ourselves on creating those unforgettable ‚“magic moments” that help build brands, leaving a lasting impression on the audience.

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CONTACT: Concepts TV Productions Kristy Pinand (973) 331-1500


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