blog

Wisdom Tooth PSA Video live in Times Square

Jumpstarting conversations about opioid risks is the mission of The Partnership For A Drug-Free NJ. “Don’t Let Her Toothache Lead To Your Heartache™” is our newest video collaboration. We’re excited to get so many eyeballs on this…
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Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ

Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat.  Cats don’t listen!  But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for…
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The Convergence of Digital Marketing & TV

Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales.  It’s critical for your company to create video assets that perform…
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Importance of Including Video in Your 2023 Budget

With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement,…
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Inc Magazine Interviews Liantonio

Inc. Magazine Interviews Creative Director Collette Liantonio

Looking to pitch on Shark Tank or hit it out of the park on social? We can help you refine your message. Here’s Inc. Magazine’s interview with our Creative Director Collette Liantonio:  
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The Right Production Company For Omnichannel Marketing

Omnichannel marketing is the ideal marketing approach.  This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more.  Omnichannel…
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You Wouldn’t Believe It Could Happen, But It Did…

What is a producer? A producer is a problem solver. What is an editor? An editor can “fix” the problem the producer couldn’t solve.   You wouldn’t believe it could happen, but it did...  We were filming a Dial A Santa series of…
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Why You Need Professional Video Content

Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years…
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Concepts TV Is Ready For Takeoff!

Whether you're looking to create a digital campaign for a great product or a commercial for the next hot tourist location, Concepts TV is ready for takeoff! The Concepts TV team most recently traveled to India to produce a video presentation…
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