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Concepts Attends The Great Ideas Summit 2015

Concepts TV attended The Great Ideas Summit 2015 this week in Miami Beach, FL from Monday, January 26th through Wednesday, January 28th.  This annual trade show brings together the most influential leaders in the Direct Response industry for the purpose of holding high-powered meetings, closing global deals and developing new digital marketing strategies…

Indeed, this year’s show trended towards digital marketing with keynote speeches and presentations such as Omnichannel Marketing: Blending Traditional and Digital Media to Maximize ROI, The New Demands of Online Video, From Social to Shopping – Using Facebook to Drive Conversions, The New Language of Social Engagement, Winning Mobile Strategies That Enhance Consumer Engagement and more!

“Great ideas… Great business connections,” says Collette Liantonio, President and Creative Director, Concepts TV.  “The resurgence of half hour formats with simultaneous new media opportunities, like pre-roll, opens so many doors for the Direct Response industry.  We are excited about the endless possibilities 2015 presents.”

The Great Ideas Summit is produced by the Electronic Retailing Association (ERA), the only national and international trade association that represents leaders of the D2C marketplace.

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