Directing The Tots
By Dana Conklin, Senior Producer/Assistant Director, Concepts TV Productions
Even the most meticulous producer can experience difficulty on set when dealing with the most unpredictable of talent children. At Concepts TV we’ve done hundreds…
Concepts TV Has Produced the Gayest Infomercial Ever!
Infamous celebrity blogger Perez Hilton has dubbed Happy Chop, the chopping machine that minces foods fast, as ‚“The Gayest Infomercial Ever” and he loves it!
Happy Chop was produced in 2009 by Concepts TV Productions for Thane Direct Inc. and it features the avidly gay writer, performer and overall funny man Frank DeCaro as host. DeCaro currently [...]
10 Tips for Cutting DRTV Commercial Costs
By Collette Liantonio
After years of relentless media rate increases, the direct response industry is enjoying (indeed rejoicing in) the abundance of inexpensive airtime. Lower rates translate to a lower cost per order and the greater possibility of a product succeeding in DRTV.
But while many marketers are prospering during this golden age of direct response, [...]
Response Magazine: ‚“Long-Form Bounces Back”
Collette Liantonio, President of Concepts TV Productions, was quoted in the July issue of Response Magazine, in the article ‚“Long- Form Bounces Back,” about the return of infomercials after a rocky 2009 due to the recession. Collette spoke about seeing more brand advertisers turning to infomercials since mainstream adverting suffered their own hits during the [...]
The Right Producer - The Right Media Buyer
by Collette Liantonio, President, Concepts TV Productions
With a maximum of one minute plus 40 something seconds of sell time, literally every second counts. Select an experienced short form, producer who knows how to make the most of those…
Crazy Casting Calls
By Dana Conklin
Although infomercial casting usually goes swimmingly, there are notable exceptions. DRTV Producers at Concepts TV Productions know firsthand how misleading a headshot can be! One of our funniest stories occurred while producing a TV commercial for Cubic Zirconia earrings. Hundreds of headshots were submitted, but only a few were selected to model the [...]
Location, Location, Location
by Dana Conklin
NJ based DRTV Production Company, Concepts TV Productions, does not limit its shoots to the Garden State. When a script calls for sunny weather in mid January, this production company knows exactly where to go! Destination Shoots, like destination weddings, involve enormous planning and the devil is always in the details!
The first step [...]
Great Tool For Reviewing TV Spots
Producing great Direct Response spots is rewarding, but a lot of work. Everybody’s job gets a little easier with an easy video review/approval process. We recently discovered Xprove, a great system for viewing footage and leaving comments. With 2 way file exchange and customized online review, Xprove helps everyone get on the same page and [...]
NJ Savvy Living: "Infomercial Queen Has The Common Touch"
The April/May 2010 issue of NJ Savvy Living featured Collette as the "Infomercial Queen."
By Patricia Herold
A mere four words describe the influence Collette Liantonio wields in America's vast billion dollar commercial marketplace: ‚“Queen…
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.