DRTV Blog, Direct Response Advertising Blog

Why Products Need Live Streaming

In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant…

Companies Spending 2X More on Online Video Over TV Ads

Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer…

Articles, Blog, Featured

Roamaroo - The Social Media Influencers Who Get Paid To Travel The Globe

The dynamic duo was recently featured on BBC.com! "Collette and Scott Stohler have what looks like the dream career. They travel the world for six months a year and are paid to post photos, videos, newsletters and blogs on their website…

Social Media, Video Marketing

Video Marketing Is As Easy As “Lights, Camera, Action!”

Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content. According to an article in…

Social Media, Video Marketing

5 Rules for Online Video Marketing

With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production…

Blog, Social Media

Ephemeral Content: The 2018 Social Media Trend

A few years ago, many thought that social media was just a fad. For decades, marketers and advertisers held tightly onto the TV reign. However, in 2017, it became clear that social media marketing is here to stay. With the advent of social media…

Articles, Social Media, Video Marketing

The New Native of Advertising is Social Media

Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of…

Video Marketing

Great Ideas > Big Budgets

Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors…

Social Media, Video Marketing

Why Your Product Needs Facebook Live

Live video rose to popularity in the 1980’s with the invention of QVC. 30 years later, there is a new live video player in town and it’s ready to promote products all across its platforms. Facebook Live has been around for a year and a half…

Social Media, Video Marketing

Facebook Taking Over Online Video

Facebook has always been about community – with groups, photo albums, and universities all coming together to form the largest online society in the world. Now, Facebook is connecting people through online video with their new product, Watch. The…

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Why Products Need Live Streaming

Companies Spending 2X More on Online Video Over TV Ads

Roamaroo - The Social Media Influencers Who Get Paid To Travel The Globe

Video Marketing Is As Easy As “Lights, Camera, Action!”

5 Rules for Online Video Marketing

Ephemeral Content: The 2018 Social Media Trend

The New Native of Advertising is Social Media

Great Ideas > Big Budgets

Why Your Product Needs Facebook Live

Facebook Taking Over Online Video

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