Social Media: Your Gateway to Generation Z
The video business is back and bigger than ever with audiences shifting from television to social media for their content consumption. YouTube and Facebook are the two main digital platforms that are prioritizing video content. As these two…
6 Tips to Make Your Videos Go Viral
Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold.…
Small Businesses Click to Online Video
While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope,…
Online Video: Social Media is the New Commercial
In 2017, people are turning off their TV’s and consuming the majority of media on their phones and computers. While traditional television advertising is changing, online video offers advertisers a whole new way to reach potential customers.…
The Future is Online Video
By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers' future to be in the digital realm, whether it is video on demand, social media, or Internet…
Consumer Outlook: Content Consumption
Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content…
Advertising to Millennials
News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on…
Online Video Flourishes in China
China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States).…
Amazon Prescribed to Pharma
Amazon started with online shopping, moved into original programming, and now it’s looking to break into the 300 billion dollar pharmaceuticals sector. Having already sold medical equipment on its U.S. website, it’s no stranger to the medical…
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