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Concepts Attends 2015 International Home + Housewares Show

Put on your walking shoes and try to keep up if you can! This week, Concepts TV was in attendance at the 2015 International Home + Housewares Show to explore new business opportunities and strengthen existing relationships. Wow, what a time they had...

Joining more than 60,000 industry professionals in Chicago’s McCormick Place Exposition Center, the Concepts’ girls had a blast networking at the world’s largest marketplace of homegoods professionals!

Now, when I say big I mean big. This is a serious tradeshow. So big, in fact, the ladies had to split up to conquer it all! As half of the team met with current clients to review existing business, the other half walked the showroom floor, checking out the newest trends in housewares. There were hot new products and live demonstrations with professional chefs, like Emeril, Rachel Ray, and Paula Dean. (Our very own Melissa almost fainted over this celebrity sighting!)

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(Concepts' Melissa Heyrich poses with Paula Dean)

Not to mention there were scrumptious food samples. (I heard Chef Tony’s cheese-stuffed meatloaf was to die for!)

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(Concepts team taking a selfie with Chef Tony)

But it wasn’t just a fact-finding (and snack-finding) mission. The ladies were also patrolling for products that would make great TV.

The inventor’s aisle proved to be a particular favorite. ‚“It’s the newest of the new,” says Dana Conklin, Director of Production, Concepts TV. ‚“These are the people who started from scratch. Their products are their babies. They have so much passion and they’re so eager to want to work with you. You can feel the energy in the air!”

In addition to scouting new products, VP of Sales and Marketing, Kristy Pinand, gave a presentation entitled, ‚“How to Market a Product on TV”. Of particular interest was her case study on BeActive. Concepts TV was hired by Top Dog Direct to produce the BeActive infomercial, which is currently the #1 spot in America!

‚“We saw the BeActive product exactly one year ago at the Houseware’s show. Now, we have a #1 hit on our hands! It’s truly exciting to share the success and knowledge of the product to eager entrepreneurs with their own inventions,” says Pinand.

To request a copy of Pinand’s presentation, please email Kristy@conceptstv.com.

And for more information on the show, visit http://www.housewares.org/show/.

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