Hola, Barcelona!

This year’s ERA European Conference was held in Barcelona on June 21st - 23rd. With nearly 400 DRTV representatives on site hailing from close to 50 different countries, many executives from the world’s leading companies in the business were in attendance. Enter Collette Liantonio.

Concepts’ very own jet-setting President crossed the Atlantic to hobnob with other top executives and to learn more about the DRTV industry’s influence overseas. Billed as the only direct to consumer trade fair in Europe, this year’s conference was held at the Hotel Rey Juan Carlos I and boasted quite an impressive turnout. While many DRTV companies overseas struggle to render an affirmative response internationally with their commercials and long-form spots, corporations in the States have succeeded in reaching the wide-ranging audiences abroad with precise marketability and social media. Case in point, the massive success of the Woof Washer 360! Produced by Concepts TV, the Woof Washer 360 spot reached 100 million views worldwide earlier this month! Armed with her 30+ years of experience and her keen business sense, Collette had the opportunity to network with representatives from all over the world. From London to Lichtenstein and Switzerland to Spain, she collected leads from over 13 different countries! Not only was Collette able to learn more about some of the international business planned for the coming year, but she had a blast meeting new people and soaking in the local culture and cuisine. Next year’s European conference will also be held in Barcelona. Count Concepts TV in!