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Concepts Climbs to Victory with Maxi Climber on Patch.com!

Concepts Climbs to Victory with Maxi Climber! For Immediate Release: Las Vegas, NV (October 14, 2014) It was a big night at the 2014 Moxie Awards for Concepts TV Productions, a New Jersey DRTV (Direct Response Television) agency. Not only…
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This Boss is a Trip!

Are you singing the summertime blues? As we dive head-first into fall, employees across the country are in a state of regret as unused vacation days continue to accumulate. In fact, according to U.S. Travel Association, 40 percent of U.S.…
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Funny Feminist, Collette Liantonio, Recieves Lifetime Achievement Award!

‚“I’m Not Dead Yet!” Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 13, 2014) The Electronic Retailing Association (ERA) honored Collette Liantonio, President…
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Continuity Program

ERA’s 2014 2015 Board will build upon strategic initiatives designed to keep the association strong for years to come. By: Ian P. Murphy Each year, ERA cycles in a new Chairman and Board, bringing new perspectives while ensuring continuity…
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ERA, Industry Experts Talk Infomercials With MainStreet.com

How Startups Earn Millions at Infomercials, TV Shopping Networks and Walmart NEW YORK (MainStreet), Tony Little’s first infomercial in 1993 earned him $150 million in retail sales. Not bad for a now 58-year-old body builder. ‚“It was…
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A Tribute Video to Collette Liantonio on her Lifetime Achievement Award!

The Electronic Retailing Association (ERA) awards Collette Liantonio, President of Concepts TV Productions, with the esteemed 2014 ERA Lifetime Achievement Award. This tribute video was played during a special presentation at the Moxie Awards…
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Homeworld Business features Collette Liantonio being honored with the Lifetime Achievement Award!

Concepts TV’s Liantonio Honored By ERA Monday September 15th, 2014 - 12:28PM LAS VEGAS‚Äî The Electronic Retailing Association (ERA) will honor Collette Liantonio, president of Concepts TV Productions, with the 2014 ERA Lifetime…
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Packing in the Sales in Response Magazine

The world of consumer packaged goods (CPG) today is a broad swath of old brands being reborn, new campaigns and products full of profitable promise, and even plenty of body parts (yes, you read that right). By: Doug McPherson   Long…
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Funny Feminist, Collette Liantonio, “is not dead yet”! In fact, she says the best is yet to come! Check out her Lifetime Achievement Speech from the 2014 Moxie Awards!

The Electronic Retailing Association (ERA) honored Collette Liantonio, President of Concepts TV Productions, with the esteemed 2014 ERA Lifetime Achievement Award. She was recognized during a special presentation at the Moxie Awards Gala on…
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The 9 New Realities of Direct Response in Direct Marketing News

Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns. "Uh oh! Has this ever happened to you?” What was once the relatable rallying cry of direct response marketing has become a tired joke.…