Putting Them On the Spot – Response Magazine
DRTV spots are performing well across the board this year.
BY BRIDGET MCCREA
When Collette Liantonio hunkers down to lay out her plan for a new short-form DRTV spot,
she likes to use a clean slate and original idea. ‚“I like to create…
A Personal Look At One of DRTV’s Hottest Short-Form Producers
By Kellie Reagen (from Response Magazine October 1999)
It's a Friday afternoon, and Collette Liantonio, president of Concepts TV Productions, is interrupted by the telephone. It's past 1 p.m., and her receptionist, producers and other employees…
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