MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation
MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation. The most recent MUSE NYC 2016 occurred…
Long Form Infomercial vs. Short Form Commercial
By: Dana Conklin
Which is right for your product? Here’s 2 questions to ask yourself before starting production:
Does your product need an explanation or does the demo speak for itself?
Shooting and airing a 2 minute commercial…
Why Pharmaceutical Marketing Needs Video Content: Part I
Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer. One of the…
Philanthropy Spotlight: India – The Great Before & After
Concepts is in the business of the before & after. We've produced hundreds of commercials and infomercials where we showcase the success stories from our products. Those before & afters tell the personal story of that product. For example,…
Balancing Work and Travel Life
By Jon Calderaro
In the business of production we are constantly multi tasking and juggling many projects at one time. Sometimes these projects bring us to different parts of the globe and force us to leave our home base in order to make…
Philanthropy Spotlight: Concepts TV Heads to India to Film Pro-Bono Advertisement
Most of us have seen the advertisements on TV with doe-eyed children, staring into the camera, begging for your mercy and your help. Or perhaps you’ve heard the melody of Sarah McLaughlin and the dying breeds of poverty stricken animals around…
Animals, animals and more animals!
By Rachel Leskanic
I will say that in my short time here at Concepts TV, if you consider 8 months being a short time, I have witnessed my fair share of animal productions. I used to watch these commercials and think, how the heck do they…
Creature Comfort Blog
By: Rachel Leskanic
Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward…
Working with Animals
By: Rachel Leskanic
Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward…
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.