Pharmaceutical Industry Moves Digital
The Pharmaceutical industry used to pride itself on its sales reps and in-person doctors visits. Millions if not billions of dollars were put into the pharmaceutical marketing budget. However, in 2017, the pharmaceutical industry knows that…
Pharmaceutical Giants Inject Themselves Into Custom Content
As advertisers try to figure out how to repurpose their capital in an ever-changing television forecast, one pharmaceutical player is taking a step towards the future. New Jersey based Johnson & Johnson has teamed up with online video giant…
Online Video Pushing Original Content
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players…
Multi-Camera Shoots to the Masses
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the…
Four Critical Steps to Explosive Video Marketing Growth
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales.…
10 Critical Content Marketing tips for Pharmaceutical Brands
If you want to reach the masses while strengthening your brand, content marketing is the answer. After all, as Jonah Berger, a professor and expert on viral marketing and social influence said, “Going viral isn't random, magic or luck —…
How to Find the Best Copywriters
Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world,…
How-To Videos Demo Big Sales for Pharma
Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now…
10 Reasons why you need Medical Animation – Part 2
Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are…
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.