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I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth…

Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer…

  Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without…

It’s time to lose those pandemic pounds the same way you gained them...in the comfort of your own home! According to a survey by The New York Post, 75% of Americans surveyed believe, “it’s actually easier than ever to maintain their…

Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.”…