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The Need for Clean

Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.” Our team at Concepts TV is happy to share a variety of cleaning products we’ve filmed to help keep you and your loved ones safe during the pandemic.

As the CDC recommends, it is necessary now more than ever to frequently wash our hands. But, good ole’ soap and water aren’t always accessible when you’re out of the house. Scrubzz is an antibacterial hand wash and sponge bath that you can keep in your home, purse, or car to use anywhere, anytime. Add a splash of water and you can wash head to toe without rinsing! The gentle benzoyl alcohol and antibacterial formula is great for all ages and leaves your skin clean and refreshed!

Disinfecting all common surfaces is a crucial way to keep your home clean and your family healthy. With the SoniClean Varro steamer, you can instantly eliminate bacteria and viruses to provide a deep clean to your home. With 13 custom attachments and accessories, you can clean a variety of household surfaces. The SoniClean Varro steamer provides an all-natural way to keep your home clean and fresh.

For the safety and health of your family, it’s not only crucial to clean common surfaces but also to clean the air. Homeowners are turning to air purifiers to remove toxins and pollutants in the air. With NuWave’s OxyPure Air Purifier, you can remove virtually all viruses and bacteria to protect your home. The OxyPure Air Purifier also removes allergens, dust, and odors from your home to keep it a safe, clean, and healthy environment for your family.

Spending time at home can mean more stress and more mess. With frequent cleaning and scrubbing, it’s important to keep all surfaces safe and scratch free. Comet now has a soft cleanser that cleans the toughest of stains without leaving a single scratch. Comet is simple to use and great for daily cleaning on kitchen and bathroom surfaces.

For both indoor and outdoor cleaning purposes, Bar Keepers Friend is safe, quick, and easy to use. Get a professional level cleaning that tackles rust, tough stains, and baked on foods. Bar Keepers Friend will give your stainless-steel surfaces the industrial strength cleaning it needs in these uncertain times.

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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Shooting Commercials During Covid-19

By: Justin Curry / Collette Liantonio

Shooting commercials during the Covid-19 crisis is challenging. Large camera crews, talent and production teams are unable to assemble due to the potential spreading of the Corona Virus. However, necessity is the mother of invention so there are many ways in which a production company can still create commercials without gathering a camera crew. Read more

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Covid-19 in Advertising and DRTV

By: Justin Curry/Collette Liantonio

The national impact of Covid-19 has devastated every sector of the economy.   DRTV and performance based marketing efforts are no exception.  Although media rates are down,  and viewership is greater than ever, there are problems with the supply chain and the logistics of  empty call centers and fulfillment centers..  And of course filming has come to a screeching halt.

In a recent article titled, “17.9 Billion Reasons Consumer-Response TV Advertising is Here to Stay”, written by Joseph Gray, it explains how much money was put into national ad spending last year for TV commercials and how that number is drastically declining currently due to Covid-19.  “Last year was another year of growth for the industry. That said, we’re definitely seeing an overall decline in recent weeks due to Covid-19. While we expect to see a downturn overall in advertising expenditures for 2020, we are seeing sectors of the industry actually increasing spend during this time.” (Gray, 2020)

Generally, this is a huge loss for the advertising industry.

According to the “National Television Direct-to-Consumer Advertising Units by Day” chart, founded by Ad Sphere, it shows the exact statistics of how different advertising revenue have been fluctuating since the beginning of Covid-19, such as Web, Mobile, SMS, Lead Generation, Vanity 800, Short Form Products and Infomercials.  All this show more of a decrease in their advertising more than an increase, with some showing drastic changes daily.  For example, the Lead Generation section shows huge decreases from a 5%-20% range every week.  Sadly, every advertising department is seeing a decrease in their revenue due to the Covid-19 situation.

General advertising and DRTV are taking a huge hit from Covid-19 .  Hopefully when all this ends, advertisers will be able to produce new content quickly.  The creative directors and advertisers are using this time wisely to ramp up their DRTV strategies and video pre-production creative efforts so they can launch new campaigns smoothly when life returns to the new normal.

References

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Top 5 Must Have Products for the Best Summer Ever

The sun is shining, it’s officially summer time! I’m ready for it, are you? If not, don’t worry! Here’s the top 5 must have products for the best summer ever!

 

  1. Eagle Eyes Speed of Life 2 in 1 Sunglasses

Don’t you hate when you’re at the beach, playing volleyball in the summer sun and you look up to spike the ball but you’re blinded by the sun rays and miss the ball? Eagle Eyes 2in1 sunglasses are here to save the day. With the use of NASA technology, they created a blue light blocking lens that blocks out 99.9% of harmful UVA and UVB radiation. You’ll be a volleyball champ all summer with these stylish, effective sunglasses.

  1. Egglettes

Let’s face it; everyone wants to have that flat, lean stomach during bathing suit season. One easy way to get that is with Egglettes, the new silicone sensation that lets you cook hard-boiled eggs without the shell. Eggs are a great source of protein, and with Egglettes, all you have to do is crack the egg, twist on the top, and in the pot they go! You can also add your favorite veggies and make delicious bite sized omelets! Bathing suit season, here we come!

  1. Kegenix

Sometimes, eating healthy just isn’t enough, so that’s when Kegenix comes in! Burn fat for fuel with Kegenix patented formula. Kegenix is a keto dietary supplement that burns fat, curbs hunger, and ultimately gives you more energy throughout the day! During the summer, it’s hard to keep up with diets while on vacation. With Kegenix, you can just pack it in your suitcase to curb those vacation cravings.

  1. Flawless Dermaplane

Tired of that annoying peach fuzz on your face? Flawless Dermaplane is here to help boost your confidence this summer. Get rid of that unwanted hair with this facial exfoliator and hair remover. Flawless Dermaplane eliminates peach fuzz and ultimately makes skin look smoother and more radiant. Even makeup goes on more smoothly! Plus you’ll have better absorption of skin creams, like sunscreen! Feel younger and more confident this summer with Flawless Dermaplane.

  1. Star Shower Slide Show

One of my favorite things about summer is the family BBQ’s, especially on the big holidays like the Fourth of July and Labor Day. Use Star Shower Slide Show to easily decorate your house and make your summer party the envy of the neighborhood. It’s even water resistant so it can be used year around! How incredible, a product you can use in the 100 degree weather AND in the deep snow!

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State of the Art Production Studio in Northern New Jersey

Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studiobuildingggg

Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.

Concepts TV Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.

Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.

Fish Eye CTV studio

Studio Specifications

  • 11,000 Sq. Feet of Sound Proof Shooting Space
  • Broadcast Quality TV Production Services
  • Professional Studio Lighting
  • White Cyclorama (14' x 21' x 9.5')
  • Green Screen Stage
  • Kitchen Set / Living Room Set / Bedroom Set
  • Video/Audio Post-Production Facility
  • Full Service Set Design and Construction/ Flats
  • Conference Room
  • Loading Dock
  • Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
  • Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
  • Elevator
  • Wheelchair Access
  • Ample A/C
  • Two sided studio equipped with three 120 v 20amp dedicated circuits
  • Production Offices
  • Acreage for Outdoor Shooting
  • Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
  • Animation/ Special Effects

    Studio Uses
    Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion

Wood Wall Sabrina ONKYO-Google_0005

IMG_9058 Kitchen2

Office Bedroom WS

White Cyc Office 4

Living Room Onkyo in front of David Vanity setup

To Schedule a Visit, E-mail Our Team Today!

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Concepts TV Productions Receives the First Annual Pro Bono Moxie Award

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LAS VEGAS, NV (September 20th, 2016) Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony.

ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at ‚“As Seen on TV” retail stores. Each year, Moxie Awards are presented to the greatest direct response marketing campaigns. This year the first annual pro bono award was given to the team at Concepts TV for ItStartsWithAGirl.org. Concepts TV traveled to India to create a video presentation to raise funds in an effort to break the cycle of poverty and provide education for girls in rural India.

Jon Calderaro, Vice President of Operations at Concepts TV said, ‚“I was very touched by the stories of the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and, from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Collette Liantonio, President and Creative Director at Concepts TV stated, ‚“I felt really blessed to have been a part of this project and so grateful to receive this award. I hope in some way my involvement will inspire other DRTV professionals to be a part of giving back.”

Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV strives to participate in fundraising and philanthropic efforts from causes such as March of Dimes, The Wheelchair Foundation, NJ State Organization of Cystic Fibrosis and the Essex County Family Justice Center for Domestic Violence.

To donate to The Kripalu School, please visit www.ItStartsWithAGirl.org/donate/

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The Magic of Post Production

BY: Steve Miller

As the Visual Effects Director at Concepts TV, the best compliment I can get is when you don’t notice my work. Blemish removal, object removal, color swapping, chroma keying, and on rare occasions adding a completely new product into an already existing scene in post production.

Case in point: If your talent comes in for a shoot riddled with sunburn, and with no chance of rescheduling. What do you do? You need an expert compositor to isolate the skin tone, and manipulate the hue and color. The work I do can save thousands of dollars, and eliminate headaches.

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When it comes to commercial content, we approach everything with a ‚“mute” button in mind. For example, if a consumer isn’t hearing what a product can offer. The visuals need to tell a complete story. By isolating the small of someones back, and adding a glow effect. You’re reinforcing the pain in that area. Add your talents movements to the mix, and you’re in need of motion tracking and rotoscoping to really sell the idea that they are in pain.

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Superwoman

On September 12th, Concepts TV’s Vice President of Sales & Marketing, Kristy Pinand, competed in the Tri-State NJ Super Spartan race held at Mountain Creek in Vernon, New Jersey. The 9 ¬Ω mile, 30 obstacle competition took place in the pouring rain and included grueling physical tasks such as a low-hanging barbed wire crawl, a swim through muddy waters, a forty pound sandbag carry up a steep cliff, and a fire pit jump across two foot high flames. Motivated by true grit, determination, and a willingness to succeed, Kristy crossed the finish line with a final time of 4:28:37. Read more

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