Amazon Ads

Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon ad that performed for The Cookware Company.

 

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

 

/by
, , , , , , , , ,

Best Products of 2018

December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!

 

  1. Egglettes

If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of our all-time favorites. Need a healthy breakfast? Grab Egglettes. Need a quick lunch? Egglettes!

 

It’s super easy to use, just crack an egg in the silicone cup, cover and boil. In minutes, you have a delicious, nutritious meal. You can even add veggies to make custom omelets. It’s the easiest way to please every member of the family!

 

Click here to check out our Egglettes commercial.

 

  1. Blue Diamond 

Copper is great, but a pan covered in diamonds?  Now that’s smart. Blue Diamond is the best in non-stick cookware. It has a 5x harder coating and it’s 10x longer lasting than traditional cookware. Plus it has 4x better heat transfer; that means more even cooking.

 

What’s one of the best parts of the Blue Diamond Pan you may ask? It’s pretty! It looks great on the stove, and shines even brighter in the oven.

 

Click here to check out the Blue Diamond Fry Pan.

 

  1. Eagle Eyes 

Don’t you wish there were a pair of glasses you could wear to protect your eyes from the blinding sun light AND block your eyes from nighttime lights? Well look no further!  The Eagle Eyes Speed of Life glasses have night time lenses and a pop on sun lens.

 

The Eagle Eyes Speed of Life glasses are incredibly strong, you can even run a car over them without a scratch (I swear, look at our commercial for proof!). It’s pretty clear that they are the best in eyewear.

 

Click here to see how incredible Eagle Eyes are.

 

 

  1. Plink 

Plink your sink and get rid of the stink! If that’s not the catchiest catch phrase, I don’t know what is. Plink is little tablets that quickly and easily clean out your garbage disposal and leave a fresh scent behind. All you have to do is drop the tablet into the sink, turn on the garbage disposal, and seconds later your sink smells like a tropical paradise.

 

Plink even has tablets for your washing machine, dishwasher, and shower drain. You can basically clean the entire house with Plink!

 

Click here to see how to Plink your sink. Or click here to see some stinky faces.

 

  1. Walkee Paws 

Have you ever taken the dog for a walk in the rain? Does he ALWAYS come back with dirty paws that end up tracking mud through the house? Well this year we’ve found you a solution… it’s Walkee Paws, the only dog leggings on the market!

 

These incredible little leggings are comfortable while protecting your puppy from the weather. This product is so intriguing, even People Magazine wrote an article on it!

 

Click here to see some cute doggy leggings.

 

That’s a wrap on our best products of 2018. We are so grateful we got to produce all of these great digital campaigns and full commercials, and we’re looking forward to more incredible products in 2019!

 

Happy New Year!

/by
, , , , , , ,

Online Video Pushing Original Content

In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end and the digital reign is beginning. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.

YouTube chief business officer Robert Kyncl said. ‚“We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube, bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”

While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.

What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.

 

Source: https://www.rapidtvnews.com/2017050547104/youtube-makes-major-original-content-push.html#axzz4gFEoFAx2

 

/by
, , , , ,

Multi-Camera Shoots to the Masses

Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.

According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”

concepts-video

Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.

At Concepts TV, we specialize in multi-camera shoots for online video, television, and corporate videos.

/by