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The Convergence of Digital Marketing & TV

Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. 

It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.   

Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions. 

The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience. 

Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.  

 

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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The Right Production Company For Omnichannel Marketing

Omnichannel marketing is the ideal marketing approach.  This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more.  Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve your ROI (Return on Investment). Brands are often forced to choose between different platforms due to financial constraints. The right video production company can produce affordable video assets that can be repurposed for a variety of platforms.  

One of our clients, HealthyWage, came to us after 10 years of successful social media advertisements. They were looking to hit a larger demographic by adding television to their marketing plan while continuing their successful social media campaigns. Our team at Concepts TV Productions shot a variety of tv commercials and continues to edit those assets for their various marketing channels.  

When Concepts TV shoots a TV commercial, we film enough to create additional video campaigns for your social media platforms, website, trade shows, retail presentations, etc. As a one stop shop full-service production company, we can supply you with all of your omnichannel marketing needs!

 

90 East Halsey Rd, Suite 105, Parsippany, NJ,07054

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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You Wouldn’t Believe It Could Happen, But It Did…

What is a producer? A producer is a problem solver. What is an editor? An editor can “fix” the problem the producer couldn’t solve.  

You wouldn’t believe it could happen, but it did... 

We were filming a Dial A Santa series of commercials. After weeks of casting the “perfect” Santa, he showed up at the shoot very drunk! After 40 takes slurring his words, I was ready to quit when we realized that the big white beard masked his lips. We “fixed it in post” with a synched-up voiceover and a seamless sound mix! 

We were filming a tv commercial for solar panels in Palm Springs, California. It was an “El Nino” year and it kept raining. We filmed between torrential downpours. In post-production, we removed the raindrops and turned the grey sky to blue.  

We were filming a cubic zirconia earring commercial. The talent agency sent a beautiful model... but she was missing an earlobe. “The dog bit it off when I was a child,” she explained. I asked her, “Why would you try out for an earring commercial?” She answered, “My one earlobe is perfect!” It was and we sold earrings! 

When we filmed Jack Lalanne, there was a handsome young twenty-something actor who did not have the stamina to keep up with the 89-year-old fitness icon. Every one of our squeaky prototype machines broke so we couldn’t finish filming all the scenes. Yet the commercial sold hundreds of thousands of machines.  

Our dental whitening commercial featured the inventor, a professional dentist. Only after it successfully ran on national TV did we discover he had lost his license. “I didn’t think you were going to show it so many times in so many states.” We re-cut the spot sans doctor... and America enjoyed one of the first TV teeth whiteners!” 

Every problem solved leaves us a little better prepared to solve the next problem. A team full of problem solvers and 40 years of problem- solution thinking! 

 

90 East Halsey Rd, Suite 105, Parsippany, NJ,07054

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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Why You Need Professional Video Content

Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a single online posting? 

Do you want to risk your brand image by filming with a rookie? Why should they learn the art of online video on your dime? 

And why would you film social media content (representing your precious brand) with a newbie without proven ROI? Are you really saving money? To what metrics do you compare your results? 

A full-service production company and professional director know the importance of the details. Call to action. Prop selection and wardrobe. Size matters. Color matters. Perspective. Location scouting. Talent. Invest in a media production service with experienced content creators, expert photographers and lighting professionals and you’ll get your target ROI. 

Online video production should be authentic... user generated content is vitally important for credibility. But never underestimate the value of working with professionals who know how to frame properly for the different digital formats, whether it be Facebook, Instagram, YouTube, or TikTok. 

Your company needs video content – professional video content created by experienced video producers with an award-winning direct-to-consumer track record. 

You’ll use that content for social media platforms, packaging, trade shows, websites, retail sales, POPs. Shoot once and re-purpose the content over and over.  

The ability to aim and shoot a camera does not make a professional photographer, videographer, or content creator. Only trust the integrity of your brand to the professional video content creators. 

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

https://www.linkedin.com/company/concepts-tv-productions/

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Best Products of 2018

December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!

 

  1. Egglettes

If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of our all-time favorites. Need a healthy breakfast? Grab Egglettes. Need a quick lunch? Egglettes!

 

It’s super easy to use, just crack an egg in the silicone cup, cover and boil. In minutes, you have a delicious, nutritious meal. You can even add veggies to make custom omelets. It’s the easiest way to please every member of the family!

 

Click here to check out our Egglettes commercial.

 

  1. Blue Diamond 

Copper is great, but a pan covered in diamonds?  Now that’s smart. Blue Diamond is the best in non-stick cookware. It has a 5x harder coating and it’s 10x longer lasting than traditional cookware. Plus it has 4x better heat transfer; that means more even cooking.

 

What’s one of the best parts of the Blue Diamond Pan you may ask? It’s pretty! It looks great on the stove, and shines even brighter in the oven.

 

Click here to check out the Blue Diamond Fry Pan.

 

  1. Eagle Eyes 

Don’t you wish there were a pair of glasses you could wear to protect your eyes from the blinding sun light AND block your eyes from nighttime lights? Well look no further!  The Eagle Eyes Speed of Life glasses have night time lenses and a pop on sun lens.

 

The Eagle Eyes Speed of Life glasses are incredibly strong, you can even run a car over them without a scratch (I swear, look at our commercial for proof!). It’s pretty clear that they are the best in eyewear.

 

Click here to see how incredible Eagle Eyes are.

 

 

  1. Plink 

Plink your sink and get rid of the stink! If that’s not the catchiest catch phrase, I don’t know what is. Plink is little tablets that quickly and easily clean out your garbage disposal and leave a fresh scent behind. All you have to do is drop the tablet into the sink, turn on the garbage disposal, and seconds later your sink smells like a tropical paradise.

 

Plink even has tablets for your washing machine, dishwasher, and shower drain. You can basically clean the entire house with Plink!

 

Click here to see how to Plink your sink. Or click here to see some stinky faces.

 

  1. Walkee Paws 

Have you ever taken the dog for a walk in the rain? Does he ALWAYS come back with dirty paws that end up tracking mud through the house? Well this year we’ve found you a solution… it’s Walkee Paws, the only dog leggings on the market!

 

These incredible little leggings are comfortable while protecting your puppy from the weather. This product is so intriguing, even People Magazine wrote an article on it!

 

Click here to see some cute doggy leggings.

 

That’s a wrap on our best products of 2018. We are so grateful we got to produce all of these great digital campaigns and full commercials, and we’re looking forward to more incredible products in 2019!

 

Happy New Year!

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Best Projects of 2018

This December, the Concepts Video team spent some time reflecting on some of the greatest projects of 2018. Check them out below!

 

  1. MoleSafe 

MoleSafe was one of the most important projects we had this year. We got to dive deep into the causes of skin cancer and created videos to persuade people to go to their local MoleSafe office and get a full body scan.

 

We heard staggering statistics from doctors and heart wrenching stories from real testimonials, which is what made this MoleSafe project so impactful. We learned that skin cancer can happen to anyone, so go get checked before it’s too late!

 

Click here to watch our doctor video. Or click here to check out the testimonials.

 

  1. MD Hearing Aid 

Our MD Hearing Aid project, which began in 2017, took us to California this year, where we interviewed an ear, nose and throat surgeon. Dr. Battaglia spoke about the incredibly high cost and the minimal health insurance coverage of traditional hearing aids.

 

We found true MD Hearing Aid believers all over the country, and were captivated by their confidence in the product.

 

Click here to watch our MD Hearing Aid commercial.

 

  1. Kegenix Campaign 

This year, Concepts Video was a part of a really incredible digital campaign for Kegenix, a line of ketone based supplements. We created compelling, graphic heavy videos for a successful social media campaign, and produced an influencer testimonial video with Collette Stohler of Roamaroo.

 

The team also flew to Florida’s west coast to film gripping testimonials and convincing doctor endorsements. This project was eye opening, and really taught the team more about ketosis and the impact of a healthy lifestyle.

 

Click here to check out our digital media campaign. Or click here to hear from Collette Stohler.

 

  1. Natural Dentist 

Dental health is vital, and this year Concepts Video got to promote a new, all natural tooth care line called Natural Dentist. This line boasts gentle, all natural mouth washes and toothpastes for sensitive mouths.

 

The Natural Dentist mouthwash contains 20% aloe vera gel, which makes it the perfect wash to use for bleeding gums and sensitive teeth. Our Concepts Video team still uses this product for all of our healthy smiles.

 

Click here to watch our Natural Dentist spot.

 

  1. Summit Brands (Plink video: https://vimeo.com/304437598)

Earlier this year, we began our Summit Brands journey with Plink, an easy to use garbage disposal cleaner and an absolute must have in the kitchen. These tablets easily get rid of stuck on food and rotten smells from every garbage disposal. Our campaign proved incredibly successful via social media clicks and Amazon purchases.

 

Most recently, we created short digital, sales driven videos for the entire Iron Out Rust Remover line on Amazon, which will be released in 2019.

 

Click here to watch our Plink social video. And stay tuned for the Iron Out videos!

 

That’s a wrap on Concepts Videos best projects of 2018. We are so grateful we got to produce all of these great videos, and we’re looking forward to more incredible pharmaceutical and corporate projects in 2019!

 

Happy New Year!

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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be a part of 30+ years of success.

 

The New Jersey Advertising Hall of Fame has inducted over 50 professionals from all areas of expertise, including marketing, media, and public relations.

 

There are many qualifications that are required to be nominated for this recognition and we are lucky enough to work under a leader who meets them all. Collette shows outstanding leadership skills, creativity, professional integrity, and so much more, which makes her an inspiration to all around her.

 

The Concepts TV Team would also like to congratulate the other four inductees on this incredible achievement! We look forward to seeing you all at the ceremony in November. For more information on the Advertising Hall of Fame and this year’s celebration, please click the link below.

 

http://www.njadclub.org/awards-2/hall-of-fame/

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Dimensions of the Social World

There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more

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Pharmaceutical Advertising and Understanding the Patient

In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research. Read more

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The TV Renaissance

As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.

Too Many Choices

In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, ‚“Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers 'for you’ recommendations, plus a voice-commanded remote.”

night-television-tv-theme-machines

Advertising During the Renaissance

With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.

Sources: https://www.wsj.com/articles/the-new-hulu-looks-a-lot-like-the-future-of-tv-1494433910

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