blog

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Shooting Commercials During Covid-19

By: Justin Curry / Collette Liantonio Shooting commercials during the Covid-19 crisis is challenging. Large camera crews, talent and production teams are unable to assemble due to the potential spreading of the Corona Virus. However, necessity…
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Covid-19 in Advertising and DRTV

By: Justin Curry/Collette Liantonio The national impact of Covid-19 has devastated every sector of the economy.   DRTV and performance based marketing efforts are no exception.  Although media rates are down,  and viewership is greater…
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Brand response

Brand Response Commercials

  Concepts TV specializes in brand response advertising. We skillfully develop direct sales for your brands. We lean into our 30+ years of creative campaign expertise and we continue to captivate audiences. We have sold billions of…
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Concepts Fights Opioid Abuse in Times Square

Today, The Partnership For A Drug-Free New Jersey unveiled their new 2019 anti-opioid campaign in Times Square. The video billboard, created by Concepts Video Productions of Towaco, NJ, will be featured in Times Square and in mass transit…
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Best Products of 2018

December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!   Egglettes If you haven’t gotten your Egglettes yet, you may be the only person…
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Best Projects of 2018

This December, the Concepts Video team spent some time reflecting on some of the greatest projects of 2018. Check them out below!   MoleSafe  MoleSafe was one of the most important projects we had this year. We got to dive deep…
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Behind The Scenes – Telly Award Winning Onkyo Google Commercial

“Ok Google, play my dance mix playlist in the kitchen”. Now there’s a line that will go down in Concepts TV history. Why? Because this was one of the most exciting commercials ever produced! Here’s a look behind the scenes at our Onkyo…
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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

  Concepts Video is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have…
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Collette Liantonio Gets Inducted into the 2018 New Jersey Advertising Hall of Fame

Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force…
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Top 5 Must Have Products for the Best Summer Ever

The sun is shining, it’s officially summer time! I’m ready for it, are you? If not, don’t worry! Here’s the top 5 must have products for the best summer ever!   Eagle Eyes Speed of Life 2 in 1 Sunglasses Don’t you hate…
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