, , , , , , , , ,

Dimensions of the Social World

There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more

Integrating Live Video into Social Media Strategies

It’s not as simple as just hitting “record”. Live videos require strategy and for social media, it’s important for a company or brand to publicize details of a live broadcast in advance – especially those seeking audience interaction. Read more

, , , , , , ,

Pharmaceutical Advertising and Understanding the Patient

In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research. Read more