The art of the demo has been around for hundreds of years. But how do you prove that one product is better than the rest? With the demonstration!
How-to Demo
Every top Facebook video or As Seen on TV Product knows that the demo sells the product. To create a good demo, think about creating something visually stimulating for a child. If you couldn’t explain a product in big words like you would to a fancy businessman or businesswoman, how could you show a child that the product works?
Let’s take for a knife for a product as an example. A child may know that a knife cuts through things, but they don’t understand the importance of a truly sharp knife. Children don’t understand how to cook; they don’t understand that a dull knife is dangerous, or that a sharp knife is every chef’s secret weapon. So how can you clearly and concisely show and not tell the benefits of a knife? To expertly demonstrate the sharpness and unique properties of the Bonzai knife, Concepts went to a public place and had ordinary people try the product for themselves. Concepts turned civilians into samurais and had ordinary people slice through hard to cut through items with one swoop.
