Double Grand Slam for Concepts TV at the Moxies
Boonton, NJ The biggest convention of the year for direct response marketers and production companies, the Electronic Retailer Association Direct to Consumer Convention, may have come to a close but Concepts TV Productions is still celebrating after winning two major Moxie Awards. Concepts TV won the Best Long Form of the Year under $250K for "The Amish Heat Surge Fireplace" from Heat Surge LLC and the Best Short Form Variety Commercial for "Emery Cat" from All Star Marketing. "Two major wins in one night is incredible!" exclaimed Founder and President of Concepts TV Productions, Collette Liantonio. "Working with these products and these marketers was a pleasure, and I'm so proud that these productions were recognized by a jury of our peers. We look forward to producing many more award-winning productions for our clients." Concepts TV Productions is well known in the direct response industry for making exceptional short-form spots, but their long-form capabilities are finally being recognized. The 30 minute Amish Heat Surge Fireplace, which already won two Aurora awards, was filmed all over the country. However, the most memorable shooting days took place in Winesburg, Ohio, home to the largest Amish community in America. There, Concepts filmed the Amish carpenters and the community working together in Amish barns to handcraft the authentic mantles. "I love it when a project takes you on a breathtaking journey," says Dana Conklin, assistant director and producer at Concepts TV. "The Amish Heat Surge Fireplace is a product that people all across America really do love, and that's obvious in the heartfelt testimonials portrayed in the infomercial." Emery Cat, a cat scratching platform that enables cats to trim their own nails, was shot and produced in the Concepts TV studio and various homes in New Jersey. "That was an out of the ordinary shoot," Ms. Liantonio recalls with a laugh. "Most cats don't follow direction. When your featured talents aren't people, it really forces you to think outside of the box. And because of that we were able to produce a fun and creative spot. It's the unique variety of projects that come our way that really make me love this business!" For more information on Concepts TV Productions, please call us at (973) 331 1500 or e-mail us at collette@conceptstv.com.
