973.331.1500This author has yet to write their bio.Meanwhile lets just say that we are proud Webmaster contributed a whooping 108 entries.
Are you singing the summertime blues? As we dive head-first into fall, employees across the country are in a state of regret as unused vacation days continue to accumulate. In fact, according to U.S. Travel Association, 40 percent of U.S. workers don’t plan on using all of their Paid Time Off (PTO) this year.
Collette was featured on NJ.Com by Melissa Gasnick-Cloeter. To read the full article, please click the link below. Read the full story.
Listen to Collette being interviewed by Deborah Bailey on "The Secrets of Success" Radio show on Blog Talk Radio.
This article may be a guest opinion, but the fact remains that short-form DRTV spending continues to gain momentum; responsible for a large portion of direct response retail success in a floundering economy.
From The SciMark Report: "True Top Producer: Concepts TV! Concepts quietly dominated the field with SEVEN legitimate roll-outs during the first half of this year. Concepts has always been consistent, having at least one or two roll-outs every year for the better part of three decades. And now, these lovely ladies (and, um, guys too) […]
Keeping it in the family, Collette Liantonio & her daughter, Collette DeBenedetto, are both featured in Response Magazine’s, All In the Family. In this article, Collette is viewed as a role model to her daughter who admires her mother’s entrepreneurial spirit and hopes to someday follow in the same footsteps.
Collette participates in an intimate industry Q & A regarding the progression of DRTV and how her influence has helped the industry evolve
Collette & Wendi talk about their experiences in the DRTV industry - from beauty products to Amish space heaters. These gals grew up in the DRTV industry. They’ve learned a thing or two and now they’re going to dish about their secret formulas. You’ll have to listen for the sensational scoop on DRTV .
Collette Liantonio, President of Concepts TV, was featured on WSOU 89.5 Leadership Radio Show with Darrell Gunter on May 5th 2012. Collette talks with Darrell about how she got started and advice to how Concepts TV Productions became a successful business.
Concepts TV President Collette Liantonio was recently featured on The Joan Hamburg Show on WOR NewsTalk Radio 710. Interviewed by Joan and her daughter, Liz Hamburg, Collette discusses successful DRTV strategies and how Concepts TV can turn an unknown product into a household name.
Click the screen below to listen to Collette's interview on the WTBQ Morning Show with Frank Truatt.
Jeff and Rich Sloan are talking infomercials and new products again and they spoke to Collette about the industry and had callers pitch their ideas. To listen to the podcast and check out Collette's interview, head over to Startup Nation by clicking here.
StartupNation Radio interviewed Collette about her extensive history in the DRTV industry and how infomercials can be a tool used for small business ideas. Collette takes calls from entrepreneurs wondering if their idea has what it takes to be a successful product. To hear the segment, click here.
Concepts TV On Fire In New Jersey's Infomercial Hotbed With 3 Decades of Production Success, the Boonton-Based Company Remains at the Core of the DRTV Explosion For Immediate Release: BOONTON, N.J. (4/2/12) Ever wonder where all those addictive infomercials originate? Like California’s Silicon Valley, the Northeast has given rise to a similar infomercial mecca stretching […]
Click the screen below to listen to Collette's interview on the WKNY Morning Show with Warren Lawrence.
Repair Rather Than Replace Housewares products hit the right note in tough times by Collette Liantonio, from the March issue of Response Magazine Since the onset of the Great Recession in 2008, DR agencies have been faced with one tough question that overrides all others for their clients: How can a consumer […]
Pajama Jeans, a Moxie award winner and one of Concepts' biggest hits, are featured in the March issue of Response Magazine. Response spoke to Concepts' president Collette Liantonio and Sonia Makurdsik, exclusive marketing consultant for Hampton Direct about this worldwide phenomenon. A Comfortable Fit for DRTV By: Nicole Urso Kathy Griffin owns wearing her PajamaJeans. […]
Collette Liantonio, President of Concepts TV Productions is featured in the March issue of Response Magazine, speaking about how technology has helped producers work smarter and more efficiently in a challenging economic environment. DRTV producers focus on quality shows that entice consumers and add value to their lives. One Hit at a Time By: […]
By Collette Liantonio, President Concepts TV Productions In these recessionary times, every advertiser wants to know how to cut the costs of producing a direct response commercial. Thanks to advances in digital technology (every 5-year-old has a broadcast quality camera), the hard costs associated with ‚“filming” have decreased substantially. Everyone […]
Pet maintenance can be a challenge... especially with cats. Cute and cuddly, they also come with messy kitty litter and sharp nails. But at Concepts TV, cats are our best friends. Emery Cat Board and Sift & Toss are now DRTV success stories. The Emery Cat Board, from All Star Marketing, in Hawthorne, […]
by David Festini, Post Production Producer, Concepts TV Productions In the world of DRTV, the right testimonial can make or break a production. At Concepts TV we have been using testimonials in our infomercial productions for more than 30 years. From household products to weight loss programs, the right […]
Sumo wrestlers (those enormous men who wrestle in diaper-like uniforms) have become the biggest and brightest stars at Concepts TV! Furniture Fix, from Marketer Hampton Direct and DRTV consultant SRM Direct is a support system designed to add support to older, sagging sofas. Our challenge was to visually convey the strength and durability of Furniture […]
From Sumo Wrestlers to Fashionable Pajamas, Concepts TV Has Done it All BOONTON, New Jersey (November, 2011) Concepts TV Productions Inc. has yet again proven themselves to be experts in the Direct Response Television industry. With a reputation for Infomercial and Direct Response Short form his, the award winning agency continues their winning traditions […]
By Dana Conklin, Senior Producer/Assistant Director, Concepts TV Productions 2011 ERA Moxie Award Winners, Concepts TV Productions, takes a look at what production strategies helped lead to the success of the hit TV Commercial, Emery Cat. The most important part of Direct Response TV pet commercials is knowing the […]
Click the screen below to see Collette's interview with ERAtv as she discusses her success in the industry. [youtubegallery] [/youtubegallery]
Click the images below for the full article:
Concepts TV of Boonton, NJ has deemed this year, The Year of the Foot’. DRTV Marketer Ontel Products of Fairfield, NJ has tapped Concepts creative talents to introduce 4 new foot products. Strutz Sole Angels, give your feet the support they need to get through the day pain free. Designed to relieve the pain of […]
Las Vegas, Nevada Concepts TV continued its winning tradition by being awarded two Moxie Awards at last night's 2011 ERA D2C Moxie Awards Gala. Concepts won in the following categories: Best Short Form of the Year Under $50k and People's Choice Short Form. […]
Happy Birthday to our Infomercial Production Company President, Collette Liantonio. Collette, you're the best!! Click on the picture below to see Collette's Birthday message from her staff at Concepts. [youtubegallery]
Click the screen below to see Collette's interview with ERAtv as she discusses the business of Electronic Retail.
Click on the image on the left to watch Concepts TV on CBS News! or Click Here!
Double Grand Slam for Concepts TV at the Moxies Boonton, NJ The biggest convention of the year for direct response marketers and production companies, the Electronic Retailer Association Direct to Consumer Convention, may have come to a close but Concepts TV Productions is still celebrating after winning two major Moxie Awards. Concepts TV won the […]
Concepts TV wins "Lucky 13" Telly Award for "Bottle Top" Boonton, NJ Concepts TV Productions is thrilled to announce they have won their thirteenth Telly Award for the direct response production of "Bottle Top" on behalf of their client, Telebrands. "Bottle Top" is a device that turns any can into a bottle. This wildly successful […]
Collette Liantonio, President of Concepts TV Productions, was quoted in the March 2011 issue of Response Magazine, in the article ‚“A Winning Combination,” about how DRTV Producers balance the needs of their clients with end-user demands. The article focuses on one of Concepts TV's latest hits, Pajama Jeans, and the strategy behind marketing it to […]
by Kristy Pinand-Dumpert, Vice President of Sales and Marketing, Concepts TV Productions I for one wake up in the morning and sometimes just want to stay in my pajamas. After all- what’s more comfortable than lounging around in your pj’s? And I’m pretty sure wearing my pajamas out in public or to work WILL get […]
President of Concepts TV, Collette Liantonio, was interviewed for Electronic Retailer's retrospective on the 25th anniversary of the informercial. Electronic Retailer: How did you get your start in the DRTV industry? Collette Liantonio: I have a Masters degree in theater education, with concentration in directing from New York University. I always wanted to direct a […]
By Dana Conklin, Senior Producer/Assistant Director, Concepts TV Productions Even the most meticulous producer can experience difficulty on set when dealing with the most unpredictable of talent children. At Concepts TV we’ve done hundreds of commercials featuring children and we’ve definitely amassed a few ingenious solutions to work with the wee ones. Recently Concepts TV […]
Infamous celebrity blogger Perez Hilton has dubbed Happy Chop, the chopping machine that minces foods fast, as ‚“The Gayest Infomercial Ever” and he loves it!
Happy Chop was produced in 2009 by Concepts TV Productions for Thane Direct Inc. and it features the avidly gay writer, performer and overall funny man Frank DeCaro as host. DeCaro currently [...]
By Collette Liantonio
After years of relentless media rate increases, the direct response industry is enjoying (indeed rejoicing in) the abundance of inexpensive airtime. Lower rates translate to a lower cost per order and the greater possibility of a product succeeding in DRTV.
But while many marketers are prospering during this golden age of direct response, [...]
Collette Liantonio, President of Concepts TV Productions, was quoted in the July issue of Response Magazine, in the article ‚“Long- Form Bounces Back,” about the return of infomercials after a rocky 2009 due to the recession. Collette spoke about seeing more brand advertisers turning to infomercials since mainstream adverting suffered their own hits during the [...]
by Collette Liantonio, President, Concepts TV Productions With a maximum of one minute plus 40 something seconds of sell time, literally every second counts. Select an experienced short form, producer who knows how to make the most of those precious selling moments. The experts rely on a proven foimula with a problem/solution approach. Different products […]
By Dana Conklin
Although infomercial casting usually goes swimmingly, there are notable exceptions. DRTV Producers at Concepts TV Productions know firsthand how misleading a headshot can be! One of our funniest stories occurred while producing a TV commercial for Cubic Zirconia earrings. Hundreds of headshots were submitted, but only a few were selected to model the [...]
by Dana Conklin
NJ based DRTV Production Company, Concepts TV Productions, does not limit its shoots to the Garden State. When a script calls for sunny weather in mid January, this production company knows exactly where to go! Destination Shoots, like destination weddings, involve enormous planning and the devil is always in the details!
The first step [...]
Producing great Direct Response spots is rewarding, but a lot of work. Everybody’s job gets a little easier with an easy video review/approval process. We recently discovered Xprove, a great system for viewing footage and leaving comments. With 2 way file exchange and customized online review, Xprove helps everyone get on the same page and [...]
The April/May 2010 issue of NJ Savvy Living featured Collette as the "Infomercial Queen." By Patricia Herold A mere four words describe the influence Collette Liantonio wields in America's vast billion dollar commercial marketplace: ‚“Queen of the Infomercial.” She didn't invent the form, but she's sure perfected it selling Hooked on Phonics, Topsy Tail, Perfect […]
New Jersey mother holds the key to DRTV blockbusters BOONTON, NJ, As unemployment numbers hit their highest levels in decades and recessionary news dominates headlines, direct response television (DRTV) advertising of personal products and home goods is thriving. Surprisingly, the most successful spots aren't coming from slick urban studios in Los Angeles or Manhattan, […]
To read the entire article, click here.
by James Nolan, Vice President and Senior Editor, Concepts TV Productions One of the challenges we often face with half hour shows is picking the best moments from interviews. Off-the-cuff insights often make for the most interesting television; its important to balance those Eureka moments with more straightforward testimonials […]
by Collette Liantonio, President, Concepts TV Productions I am a 58 year old female entrepreneur, who has raised three children while starting and running a now 25 year old business. Many consider me a feminist. since 10 of my 12 full-time employees are women at the executive level. I vehemently oppose bringing children to the […]
By Thomas Haire MEXICO CITY, When Mark Mashaw, vice president of marketing at Baltimore-based Hooked on Phonics Inc./Smarterville, saw the success of the company's flagship product in non-English speaking nations, he first considered the idea of marketing a new product under the name "Hooked on English." "When we acquired Hooked on Phonics in 2005, we […]
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.